OPAL
What it is
OPAL combines behavioral analytics with personalized rich-media messaging for customer engagement, retention, and monetization. It sends tailored push notifications to Android and iOS devices, including when an app is closed. Campaigns can contain images, videos, GIFs, animations, multiple buttons, and deep links to app screens or actions. Analytics track custom events, screen views, cross-channel behavior, campaign reach, opens, and conversions. Users can be grouped by behavioral, campaign-response, and technology data, with those segments used for targeting. Real-time APIs and CSV exports provide raw data for business-intelligence tools, while a messaging API connects with existing CRM and BI systems. OPAL is available through Android, iOS, web, and API access. The maker presents it for telecom operators, iGaming, finance and trading, and retail and eCommerce businesses. Support includes onboarding, training, integration assistance, a dedicated Customer Success Manager, and on-demand technical help. Pricing for the paid Custom plan is available on request.
For and against
For
- Rich-media push campaigns
- Behavioral and technology segmentation
- Cross-channel conversion analytics
- Real-time API and CSV exports
- Onboarding and integration support
Against
- Pricing is available on request
- Feature requests may need evaluation
- Paid Custom plan
The verdict
OPAL brings mobile messaging, segmentation, and engagement analytics into one service with API-based data connections. Its feature set targets organizations running personalized campaigns across mobile channels.
Who it suits
OPAL suits businesses in telecom, iGaming, finance and trading, and retail or eCommerce. It is intended for teams combining mobile messaging with behavioral analytics.
Plans and prices
Custom
Pricing by request; contact OPAL for a demo
Read 8 Oct 2026 · opal.ai
On the record
- Analytics
- OPAL tracks custom events and screen views, cross-channel behavior, campaign reach, opens, and conversions.opal.ai · read 8 Oct 2026
- Campaign tools
- Campaigns can include images, videos, GIFs, animations, multiple buttons, and deep links to app screens or actions.opal.ai · read 8 Oct 2026
- Company
- OPAL is a product of Trebbble, a mobile agency; its About page names Thanos Makris, Vaggelis Rekkas, and Dimitris Makris as co-founders.opal.ai · read 8 Oct 2026
- Data export
- OPAL offers real-time APIs and CSV exports for sending raw data to business intelligence tools.opal.ai · read 8 Oct 2026
- Integrations
- The maker says OPAL can connect to existing CRM and BI tools through a real-time messaging API.opal.ai · read 8 Oct 2026
- Intended users
- The maker presents OPAL for telecom operators, iGaming, finance and trading, and retail and eCommerce businesses.opal.ai · read 8 Oct 2026
- Mobile messaging
- The platform delivers personalized push notifications to mobile devices, including when the app is closed.opal.ai · read 8 Oct 2026
- Notable limit
- The maker says OPAL can evaluate feature requests for needs the platform does not currently support.opal.ai · read 8 Oct 2026
- Product
- OPAL combines behavioral analytics with personalized rich-media messaging to support customer engagement, retention, and monetization.opal.ai · read 8 Oct 2026
- Security
- The maker says OPAL is hosted on Google Cloud and cites its data-center and service certifications, including ISO 27001, ISO 27017, ISO 27018, SOC, and PCI DSS.opal.ai · read 8 Oct 2026
- Segmentation
- Users can be segmented using behavioral, campaign reaction, and technology data, and those segments can be used to target messages.opal.ai · read 8 Oct 2026
- Support
- OPAL offers onboarding, platform training, integration assistance, a dedicated Customer Success Manager, and on-demand technical support.opal.ai · read 8 Oct 2026
