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YouAppi
YouAppi’s website lists its address as 228 Hamilton Avenue, 3rd Floor, Palo Alto, California 94301.
What it is
YouAppi is a programmatic advertising service for mobile app retargeting and connected TV campaigns. Its ReAppi offering is intended to retain, retarget, and re-engage app users, while its CTV service supports user acquisition and retargeting. ReAppi uses machine learning, automation, and YouAppi’s proprietary data management and demand-side platforms to optimize campaigns toward client KPIs. Audience segmentation and real-time data processing support tailored messaging. Available creative includes static and video assets, with interstitial, banner, native, and video ad formats; dynamic templates are offered for banner and native ads. A personalized dashboard provides real-time campaign data, cohort and raw-data reporting, and a reporting API. Listed attribution partners include Adjust, AppsFlyer, Kochava, and Singular. DMP integrations include LiveRamp and mParticle, and named CTV supply partners include Magnite, Xandr, PubMatic, and Verve. Campaign management is a managed service with daily monitoring and ongoing optimization. Pricing is available on request. YouAppi was founded in 2011 and is headquartered in Palo Alto, California.
For and against
For
- Supports mobile retargeting and CTV campaigns
- Offers real-time campaign reporting
- Includes cohort and raw-data reporting
- Provides a reporting API
Against
- Pricing is available only on request
- Campaign management is provided as a managed service
The verdict
YouAppi combines mobile retargeting and CTV campaign services with reporting and named attribution, DMP, and supply integrations. Prospective customers need to request pricing and assess whether its managed-service model fits their requirements.
Who it suits
YouAppi is aimed at brands seeking mobile app or connected TV campaigns. Its managed campaign service and reporting tools are suited to customers who want ongoing campaign monitoring and optimization.
On the record
- Ad formats
- ReAppi uses dynamic templates for banner and native ads, including enhanced product images for mobile.youappi.com · read 8 Oct 2026
- Attribution integrations
- YouAppi’s CTV page names Adjust, AppsFlyer, Kochava, and Singular as mobile measurement partners for attribution.youappi.com · read 8 Oct 2026
- Audience targeting
- ReAppi uses granular audience segmentation and real-time data processing to tailor messaging and optimize campaign performance.youappi.com · read 8 Oct 2026
- Campaign optimization
- YouAppi says it optimizes toward CPM/CPC for awareness and dynamic CPA/ROAS for performance, and continuously tests and optimizes creative.youappi.com · read 8 Oct 2026
- Creative formats
- YouAppi says it can provide static and video creatives, as well as interstitial, banner, native, and video ad formats.youappi.com · read 8 Oct 2026
- CTV offering
- YouAppi offers connected TV user acquisition and retargeting campaigns alongside mobile app retargeting.youappi.com · read 8 Oct 2026
- CTV supply integrations
- YouAppi lists Magnite, Xandr, PubMatic, and Verve among its CTV supply-side platform integrations.youappi.com · read 8 Oct 2026
- CTV technology
- The CTV page describes a proprietary engine optimizing across 35+ variables, advanced targeting, and a dynamic creative studio.youappi.com · read 8 Oct 2026
- Data hosting
- The privacy policy says YouAppi uses AWS storage facilities in the United States, Ireland, and Japan.youappi.com · read 8 Oct 2026
- DMP integrations
- YouAppi says it works with DMPs including LiveRamp and mParticle and can integrate additional DMPs.youappi.com · read 8 Oct 2026
- Integration documentation
- The Help Center lists integration guides for Adjust, AppsFlyer, Kochava, Branch, and Singular for re-engagement campaigns.support.youappi.com · read 8 Oct 2026
- Intended customers
- YouAppi describes its advertising services as serving mobile app developers and supply and demand partners.youappi.com · read 8 Oct 2026
- Pricing model
- The FAQ says YouAppi uses a flexible model and can adjust the CPM rate to improve performance; it does not state a fixed price.youappi.com · read 8 Oct 2026
- Privacy and compliance
- YouAppi’s FAQ says campaign data is secured in data silos, customer data is used solely for customers’ campaigns, and YouAppi is GDPR compliant as a data processor and IAB Tech Lab certified.youappi.com · read 8 Oct 2026
- Privacy and security
- YouAppi's privacy policy says it maintains technical and organizational measures intended to reduce risks of loss, unauthorized disclosure, or access, while noting it cannot guarantee against unauthorized penetration.youappi.com · read 8 Oct 2026
- Product
- YouAppi describes its programmatic mobile app retargeting products as helping activate valuable users, keep them engaged, and grow app revenue.youappi.com · read 8 Oct 2026
- ReAppi optimization
- ReAppi uses machine learning, automation, and YouAppi’s proprietary DMP and DSP to optimize campaigns toward client KPIs.youappi.com · read 8 Oct 2026
- Reporting
- YouAppi offers a personalized dashboard with real-time campaign data, cohort and raw-data reporting, and a reporting API.youappi.com · read 8 Oct 2026
