Reteno

Reteno is an AI messaging platform built for mobile app retention, using user events to trigger campaigns and automated journeys. It reaches customers through mobile push, email, in-app messages, App Inbox, web push, SMS, and messengers. Teams can create unlimited segments from contact data and complex conditions, while AI-based recommendations personalize content across channels. Reteno also describes AI agents that can manage contacts, segments, events, workflows, and reports through Slack, Claude Cowork, or OpenAI Codex. Data integrations include Google Sheets, BigQuery, and HTTP request sources. Mobile SDKs are listed for iOS, Android, React Native, Flutter, Unity, Cordova, and Ionic. The free Startup plan includes unlimited mobile pushes, 1,000 sends in each channel monthly, and 20,000 workflow launches per month, plus email and chat support. Growth is $30 per month for up to 10,000 user profiles; SMS delivery fees vary by country and provider. Reteno is designed specifically for mobile apps and recommends Yespo CDP for businesses without one.

Reteno combines mobile-focused campaigns, segmentation, and automated workflows with a broad set of messaging channels. The free plan has monthly send and workflow limits, while Growth raises the profile allowance for $30 per month.

Reteno suits businesses using a mobile app that want event-triggered messaging, automated journeys, and audience segmentation across channels. Its stated recommendation for businesses without an app is Yespo CDP.

Reteno is a messaging platform built for mobile-app retention. It is best suited to app teams coordinating event-led campaigns across several channels. Its main appeal is the combination of mobile-focused automation and broad SDK support; the free plan’s channel quotas and possible SMS fees require attention.

Overview

Reteno connects app activity with campaigns across mobile push, email, in-app messages, App Inbox, web push, SMS, and messengers. Automated journeys can respond to user events, while segmentation and personalization help shape who receives each message and what it contains. This breadth is useful for teams seeking a shared campaign system rather than separate tools for every channel.

The product is designed specifically for mobile applications. That focus makes it a poor fit for a business without an app; Reteno recommends Yespo CDP for that use case.

Key features

Automation and audience targeting

Reteno supports event-triggered workflows, behavioral triggers, a visual journey builder, and A/B testing. Together, these give app marketers ways to build campaigns around user behavior and compare variations. Unlimited segments based on contact data and complex conditions offer room for detailed targeting without a stated segment-count ceiling. On Startup, however, workflow launches are capped at 20,000 per month, so teams with frequent or high-volume journeys may need a higher tier.

Personalization, AI, and integrations

Reteno describes AI recommendations that predict individual needs and personalize content across channels. Its AI agents can manage contacts, segments, events, workflows, and reports through Slack, Claude Cowork, or OpenAI Codex. These capabilities may suit teams incorporating AI into campaign operations, though the published plan details do not say which tiers include them.

Data integrations include Google Sheets, BigQuery, and HTTP request sources. SDKs are listed for iOS, Android, React Native, Flutter, Unity, Cordova, and Ionic, giving teams using those app technologies documented integration paths. Reteno also supports mobile analytics and data export.

Security and privacy

Reteno describes HTTPS encryption, encryption at rest, access controls, and security incident logging and response. It says its Data Processing Agreement and Privacy Policy support GDPR compliance. These measures are relevant for teams assessing customer-data handling, but do not replace their own security and compliance review.

Pricing

Startup: free. It includes unlimited mobile pushes, 1,000 sends in each channel per month, 20,000 workflow launches per month, unlimited segments, and email and chat support. This is a useful entry point for small app teams evaluating the channel mix, but the send caps can constrain regular multi-channel campaigns. SMS delivery may incur additional fees.

Growth: $30 a month, billed $30/mo. It allows up to 10K user profiles, includes unlimited workflows and 8 channels, and adds a dedicated Customer Success manager. This is the clearer fit for teams that have outgrown Startup’s workflow-launch limit and need a named success contact. The profile allowance remains a ceiling, and SMS delivery fees vary by country and provider.

Enterprise: custom pricing, billed Custom. It is for organizations with over 250K user profiles that need custom machine learning algorithms and a custom retention strategy. The plan’s scale and customization are aimed at larger operations rather than teams looking for a published fixed monthly price.

Platforms

Reteno supports iOS, Android, web, and API. Its SDKs cover iOS, Android, React Native, Flutter, Unity, Cordova, and Ionic, which broadens its fit across mobile development stacks. The platform also offers mobile analytics, behavioral triggers, a visual journey builder, A/B testing, and data export.

Who it's for

Reteno is strongest for mobile-app businesses that want to turn user events into coordinated campaigns and need more than push notifications alone. The range of channels, unlimited segments, and mobile SDK options support teams with varied campaign and app-development needs. Businesses without a mobile app should choose a platform intended for that context instead.

Pros and cons

• Pro: Event-triggered automation, behavioral triggers, and a visual journey builder support campaigns tied to app activity.
• Pro: Multiple messaging channels and SDKs for seven mobile development frameworks give app teams broad implementation options.
• Pro: Startup includes unlimited mobile pushes and unlimited segments, making it possible to explore targeting and push campaigns without a paid subscription.
• Con: Startup limits each channel to 1,000 monthly sends and workflows to 20,000 launches, which can restrict sustained campaign volume.
• Con: SMS delivery can cost extra, including on the free plan, and Growth fees vary by country and provider.
• Con: The product is specifically aimed at mobile applications, so businesses without an app are outside its intended use.

Alternatives

Compare mobile marketing automation software if you want to review the category beyond Reteno.

OneSignal is another freemium option with a free plan and support for web, Windows, macOS, iOS, and Android; consider it if those platform options or its free-plan email allowance of 10,000 sends per month better fit your needs.

Pushwoosh is also freemium and supports web, Windows, macOS, iOS, and Android. Its free Pay-as-you-go plan includes 1,000 MAU, 5 AI requests per day, 20,000 email sends per month, and unlimited push notifications, making it worth comparing when those stated quotas align better with your usage.

EngageLab is a paid option with a free trial and a Marketing Automation plan billed on an MEP scale; choose it for its stated omnichannel coverage, 360° customer view, and visual campaign builder.

Insider One is a paid alternative for teams comparing platforms available on Android, API, iOS, and web.

Pulsate is a paid alternative for teams comparing platforms available on Android, API, iOS, and web.

WebEngage is a paid alternative for teams comparing platforms available on Android, API, iOS, and web.

YouAppi is a paid alternative available on Android, iOS, and web.

Airship Experimentation is a paid alternative with an Essentials plan describing self-service, no-code app and web experiences, automation, and real-time orchestration.

Verdict

Reteno is a strong candidate for app teams that want event-driven retention campaigns, detailed segmentation, and messaging across multiple channels in one platform. Its mobile orientation and broad SDK coverage are the central reasons to choose it. Look elsewhere if your business has no app, or if Startup’s send and workflow quotas or extra SMS charges do not fit your campaign volume.