CleverTap
CleverTap · Mountain View, California · founded 2013
What it is
CleverTap is a customer engagement platform for creating and optimizing cross-channel experiences in real time. It combines customer data and analytics with experimentation, personalization, optimization, and campaign orchestration. Listed channels include push notifications, email, WhatsApp, in-app messages, web messaging, RCS, and SMS. Behavioral analytics cover funnels, cohorts, events, trends, sessions, and uninstall tracking. The platform supports email automation, customer journeys, lead capture forms, and multiple CRM integrations, including Salesforce, HubSpot, Segment, Shopify, Amplitude, Mixpanel, AppsFlyer, Branch, and Snowflake. SDKs are listed for Android, iOS, Flutter, React Native, Unity, and JavaScript, with server-side libraries and APIs. CleverTap states compliance with GDPR, CCPA, SOC 2 Type II, ISO 27001, and HIPAA, plus two-factor authentication and role-based access. Core costs $85 a month after a 30-day trial; taxes apply and add-ons are excluded. Pro and Ultimate pricing require a demo. CleverTap was founded in 2013 in Mountain View, California.
For and against
For
- Supports many messaging channels
- Includes behavioral analytics and journey tools
- SDKs cover major mobile and development platforms
- Lists extensive CRM and data integrations
- Core includes a 30-day trial
Against
- No free plan is listed
- Core costs $85 a month
- Taxes and add-ons apply to Core
- Pro and Ultimate pricing require a demo
The verdict
CleverTap offers broad engagement, analytics, experimentation, and orchestration capabilities with extensive channel and integration coverage. Teams should compare plan limits, add-ons, and retention periods before choosing a tier.
Who it suits
CleverTap suits growing, expanding, and enterprise teams running cross-channel engagement, analytics, personalization, and automated customer journeys. Its SDKs and integrations support teams working across mobile, web, and server systems.
Plans and prices
Core
Select monthly active users · 3-year data retention · add-ons available
Read 3 Oct 2026 · clevertap.com
Pro
3-year data retention · add-ons available
Read 3 Oct 2026 · clevertap.com
Ultimate
Up to 10 years of data retention · add-ons available
Read 3 Oct 2026 · clevertap.com
On the record
- Analytics
- The plan comparison lists behavioral analytics including funnels, cohorts, events, trends, session analytics, and uninstall tracking.clevertap.com · read 3 Oct 2026
- Core capabilities
- The platform combines customer data and analytics, experimentation and optimization, personalization, and campaign orchestration.clevertap.com · read 3 Oct 2026
- CRM integrations
- multipleclevertap.com · read 20 Sep 2026
- Customer journeys
- Yesclevertap.com · read 20 Sep 2026
- Email automation
- Yesclevertap.com · read 20 Sep 2026
- Lead capture forms
- Yesclevertap.com · read 20 Sep 2026
- Integrations
- CleverTap lists integrations including Amplitude, Mixpanel, AppsFlyer, Branch, Salesforce, HubSpot, Segment, Shopify, and Snowflake.docs.clevertap.com · read 3 Oct 2026
- Intended customers
- The maker describes Core for growing teams, Pro for expanding businesses, and Ultimate for enterprise teams needing advanced AI decisioning, automation, and governance.clevertap.com · read 3 Oct 2026
- Messaging channels
- Listed channels include push notifications, email, WhatsApp, in-app messages, web messaging, RCS, and SMS.clevertap.com · read 3 Oct 2026
- Plan limits
- The pricing comparison lists 3 years of data retention for Core and Pro and 10 years for Ultimate; several capabilities are marked as add-ons.clevertap.com · read 3 Oct 2026
- SDKs and APIs
- Official SDKs cover Android, iOS, Flutter, React Native, Unity, and JavaScript, and the documentation lists server-side libraries and APIs.developer.clevertap.com · read 3 Oct 2026
- Security and compliance
- CleverTap states that it is compliant with GDPR, CCPA, SOC 2 Type II, ISO 27001, and HIPAA.clevertap.com · read 3 Oct 2026
- Security controls
- The maker lists two-factor authentication, role-based access, restricted IP access, and campaign approval workflows.clevertap.com · read 3 Oct 2026
- Support
- The pricing comparison lists online or self-serve support, an AI-powered support assistant, support ticket channels, and plan-dependent customer success and implementation support.clevertap.com · read 3 Oct 2026
- What it does
- CleverTap describes itself as an all-in-one customer engagement platform for creating and optimizing cross-channel customer experiences in real time.clevertap.com · read 3 Oct 2026
