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Mailchimp

Mailchimp · Atlanta, Georgia, United States · founded 2001

Plans and prices

Free

Free

250 contacts · max 500 emails/month or 250/day · 1 user · 1 audience

Essentials

$13a month

up to 5,000 monthly emails at 500 contacts · 3 users · 3 audiences · 24/7 email and chat support

Standard

$20a month

up to 6,000 monthly emails at 500 contacts · 5 users · 5 audiences · enhanced automations

Premium

$350a month

up to 150,000 monthly emails at 10,000 contacts · unlimited users · unlimited contacts stated · phone and priority support

Every plan, in full

On the record

A/B testing
A/B testing is offered for testing and optimizing email campaigns.mailchimp.com · read 14 Oct 2026
A/B testing
Yesmailchimp.com · read 20 Sep 2026
Analytics
Reporting includes campaign reports, send-time optimization, smart recommendations and engagement analytics.mailchimp.com · read 14 Oct 2026
API
Mailchimp exposes open Marketing and Transactional APIs authenticated with OAuth or API keys.mailchimp.com · read 14 Oct 2026
API changelog
The release notes record a 2025 Transactional API status-page addition and beta Audiences endpoints for SMS-only contacts.mailchimp.com · read 14 Oct 2026
API documentation
Developer documentation includes API references, guides, integration guidance, webhooks and release notes.mailchimp.com · read 14 Oct 2026
Audience management
Audience tools include segmentation, behavioral targeting, tags, customer profiles and sign-up forms.mailchimp.com · read 14 Oct 2026
Automation
Marketing Automation Flows automate campaigns and can contain up to 200 flows on higher plans.mailchimp.com · read 14 Oct 2026
Company history
Mailchimp was founded in Atlanta in 2001 by Ben Chestnut and Dan Kurzius.mailchimp.com · read 14 Oct 2026
Company size
LinkedIn lists Mailchimp as an Atlanta-based private company with 1,001–5,000 employees.ch.linkedin.com · read 14 Oct 2026
Content and AI
Mailchimp provides templates, dynamic content, generative AI, subject-line assistance and content-asset management.mailchimp.com · read 14 Oct 2026
Email automation
Yesmailchimp.com · read 20 Sep 2026
Email marketing
The product sends personalized email campaigns and provides campaign creation tools.mailchimp.com · read 14 Oct 2026
Integrations
Mailchimp advertises more than 300 integrations, including Shopify, WooCommerce, Canva, Zapier, Salesforce, WordPress, Stripe and QuickBooks Online.mailchimp.com · read 14 Oct 2026
Landing pages
Yesmailchimp.com · read 20 Sep 2026
Licence and hosting
Mailchimp is a proprietary hosted service governed by Mailchimp terms; its official client libraries are separate code releases and the service is not offered for self-hosting.mailchimp.com · read 14 Oct 2026
Limit: free tier support
An Apple App Store reviewer says free-tier support was difficult to access and criticized reductions to free-plan benefits.apps.apple.com · read 14 Oct 2026
Limit: pricing and advanced features
Independent reviewers say pricing rises as contact lists grow and advanced automation or deeper segmentation may require higher tiers.techradar.com · read 14 Oct 2026

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