SendPulse

SendPulse is an email marketing service with automation, audience segmentation, and A/B testing. Its free plan supports up to 500 subscribers and 15,000 emails per month, alongside three sender email addresses, 250 MB of image storage, five automated flows, and one event. Standard costs $9.60 a month when billed annually and provides unlimited emails for up to 500 subscribers, 100 sender addresses, 1 GB of storage, three A/B test groups, and ten saved segments. Pro costs $11.52 a month when billed annually, with up to 500 subscribers, unlimited emails, 300 sender addresses, 2 GB of storage, four A/B test groups, and 50 saved segments. A Standard pay-as-you-go option is $48 a month for 10,000 emails, valid for a year. SendPulse is available on web, iOS, and Android. Landing pages are not offered.

SendPulse offers a free plan and paid tiers with different email, sender-address, storage, and segmentation allowances. Buyers should note the annual billing terms on Standard and Pro and the absence of landing pages.

SendPulse suits email marketers who need automation, segmentation, and A/B testing, with a free option for lists of up to 500 subscribers. Its plans also offer larger sender-address and saved-segment allowances at higher tiers.

SendPulse is a freemium email-marketing service for small businesses and teams that need automated campaigns, segmentation, and message testing on web or mobile. It is strongest for organizations staying within a 500-subscriber audience while they build a program; the lack of landing pages and the same audience ceiling on the main paid tiers make it a poor fit for broader growth plans.

Overview

SendPulse combines email delivery with automated flows, audience segmentation, and A/B testing. That mix supports targeted follow-up instead of one-size-fits-all blasts. The free tier is practical for a small list, but its allowances are deliberately bounded: five automated flows, one event, three sender addresses, and 250 MB of image storage. Standard and Pro remove the monthly email quota, yet both still stop at 500 subscribers. Enterprise is the first listed option aimed at a larger audience, starting at 2,500 contacts.

Key features

Automation and segmentation

Email automation lets a small team build recurring follow-up journeys, while segmentation helps separate audiences for more relevant sends. Free supports five automated flows and one event, which should cover a compact onboarding or campaign sequence but can become restrictive when several journeys run at once. Standard includes 10 saved segments, Pro raises that to 50, and Enterprise makes saved segments unlimited. Pro therefore suits marketers organizing many audience groups, although it does not increase the 500-subscriber allowance.

Testing and sending

A/B testing is included on the paid tiers. Standard provides three A/B test groups and Pro four, giving teams more room to compare variants than the free plan. Free permits 15,000 emails per month to its 500-subscriber audience, a high volume allowance for a small list but not an unlimited one. Standard and Pro offer unlimited emails, with 100 and 300 sender email addresses respectively. Those sender-address quotas matter to organizations managing multiple brands or identities; Enterprise removes the sender-address limit and provides 5 GB of image storage.

Storage and scope

Image storage grows from 250 MB on Free to 1 GB on Standard and 2 GB on Pro. Enterprise provides 5 GB. SendPulse does not include landing pages, so teams needing email capture or campaign pages must use another service alongside it.

Pricing

Free is the sensible starting point for a list of 500 or fewer that can live with capped volume and basic automation. Standard is for teams that send frequently and need more sender identities or saved segments, but annual billing matters. Pro costs slightly more and mainly buys additional sender addresses, test capacity, storage, and segmentation. Enterprise is the route for larger contact databases and multi-user operation, with pricing handled separately. The pay-as-you-go Standard option suits occasional senders who prefer a yearly validity window for 10,000 purchased emails rather than an annual subscription.

Platforms

SendPulse runs on the web and has apps for iOS and Android, allowing campaign work across desktop and mobile devices.

Who it's for

Choose SendPulse if your audience is small, you want a free entry tier, and automation, segmentation, and A/B testing matter more than landing-page creation. It is also a reasonable fit for a 500-subscriber business that needs unlimited email volume on an annual paid plan. Look elsewhere if subscriber growth is central, if you need landing pages in the same product, or if your program requires more than the listed free-tier automation and event allowances.

Pros and cons

Pros

• Free supports 500 subscribers and 15,000 monthly emails, enough to run a substantial small-list program without a subscription.
• Automation, segmentation, and A/B testing provide more campaign control than basic bulk-email sending.
• Standard and Pro remove monthly email caps and expand sender addresses, storage, testing, and saved segments.
• Web, iOS, and Android access supports work across desktop and mobile.

Cons

• Free, Standard, and Pro all cap the audience at 500 subscribers, making growth the central limitation.
• Free restricts teams to five automated flows, one event, three sender addresses, and 250 MB of image storage.
• Landing pages are not included, so page-building requires another tool.
• Standard and Pro require annual billing at the shown monthly rates.

Alternatives

For a broader category comparison, review Email Marketing Software and Marketing Automation Software. Teams focused on conversational channels should consider Messenger Marketing Software, AI Email Marketing Software, Live chat software, or Chatbot Builders.

AiSensy is a freemium alternative with web, mobile, and API platforms and a free tier offering fair-use limits for agents, tags, attributes, and segments. Manychat is another freemium option with Instagram, TikTok, Facebook Messenger, and Telegram channel support on its free plan. Pick Textmagic when paid SMS messaging is the priority; its Essential plan charges $0.05 per month with prepaid billing and destination-dependent rates. Textedly targets paid text messaging, with a $29 monthly Basic plan and different monthly message allowances for monthly versus annual billing. Engati is a paid chatbot and live-chat option with NLP support and integrations. Interakt is a paid choice for Instagram messaging, while EZ Texting offers paid contact-and-credit plans. Rasayel is aimed at paid WhatsApp and team messaging, with per-user pricing and minimum team requirements.

Verdict

SendPulse is a good choice for a small email program that needs automation, segmentation, and testing with a capable free starting point. Its decisive drawback is the 500-subscriber ceiling on Free, Standard, and Pro, compounded by the absence of landing pages. Choose it for controlled, email-focused growth; choose another platform when audience expansion or built-in page creation is the priority.