- Home
- Marketing Automation Software
- Lead Liaison
Lead Liaison
Lead Liaison · Dallas, Texas, USA
What it is
Lead Liaison helps companies create marketing qualified leads and move them toward sales qualification. Its marketing automation supports campaigns across online and offline channels, with tools for trackable content, emails, images, landing pages, and videos. Smart web forms and a landing page designer support lead capture, while automated workflows nurture leads. Lead distribution can use performance criteria, round-robin, or direct assignment. Qualification tools include lead scoring, grading, asset-level scores, thresholds, and inactivity periods. The software tracks interactions such as page views, email clicks, video watches, form submissions, document downloads, and webinar attendance. Lead Liaison says it integrates with more than 400 third-party applications and provides an API and Zap. The company describes the platform as tailored to mid-sized businesses. Pricing starts at $250/mo (annual), with no free plan. The company states that it is SOC 2 Type 2 and ISO 27001 certified, complies with HIPAA and GDPR, and uses AES 256-bit encryption.
For and against
For
- Supports campaigns across online and offline channels
- Offers automated lead nurturing and distribution
- Tracks a range of prospect activities
- Connects with more than 400 third-party applications
Against
- No free plan is listed
- Starting price is $250/mo (annual)
- Named plans use annual contracts
The verdict
Lead Liaison combines campaign tools, lead qualification, and activity tracking for teams managing the path from marketing interest to sales qualification. Its listed starting price is $250/mo (annual), and there is no free plan.
Who it suits
Lead Liaison is aimed at mid-sized businesses seeking marketing automation for lead capture, nurturing, and qualification. It may suit teams that need campaign workflows and connections to third-party applications.
Plans and prices
Inbound
Real-time visitor tracking · Buy signals · Hot prospects dashboard · Trackable content
Read 22 Sep 2026 · leadliaison.com
Omnibound
Up to 5,000 licensed prospects · Marketing automation · Email marketing · Omni-channel outbound marketing
Read 9 Oct 2026 · leadliaison.com
Lifecycle
Up to 20,000 licensed prospects
Read 22 Sep 2026 · leadliaison.com
On the record
- Audience
- The company describes its platform as tailored specifically for mid-sized businesses.leadliaison.com · read 9 Oct 2026
- Behavior tracking
- The software tracks activity such as video watches, form submissions, page views, email clicks, document downloads, and webinar attendance.leadliaison.com · read 9 Oct 2026
- Campaigns
- The platform supports omni-channel marketing campaigns across online and offline channels.leadliaison.com · read 9 Oct 2026
- Content
- Its content tools create trackable content, images, emails, landing pages, and videos.leadliaison.com · read 9 Oct 2026
- CRM integrations
- Listed CRM integrations include Salesforce, Microsoft Dynamics, Insightly, Base CRM, Zoho CRM, and Pipedrive.leadliaison.com · read 9 Oct 2026
- Email automation
- Yesleadliaison.com · read 22 Sep 2026
- Encryption
- Lead Liaison states that its application and data are protected using AES 256-bit encryption.leadliaison.com · read 9 Oct 2026
- Lead capture forms
- Yesleadliaison.com · read 22 Sep 2026
- Integrations
- Lead Liaison says it integrates with more than 400 third-party applications and also offers an API and Zap.leadliaison.com · read 9 Oct 2026
- Lead capture
- A landing page designer and smart web forms are offered to increase lead capture.leadliaison.com · read 9 Oct 2026
- Lead nurturing
- Automated workflows nurture leads, and lead distribution can use performance criteria, round-robin, or direct assignment.leadliaison.com · read 9 Oct 2026
- Lead scoring
- Yesleadliaison.com · read 22 Sep 2026
- Purpose
- Lead Management Automation helps companies create marketing qualified leads and turn them into sales qualified leads.leadliaison.com · read 9 Oct 2026
- Qualification
- Lead qualification features include asset-level scoring, basic lead scoring, lead grading, score thresholds, and inactivity periods.leadliaison.com · read 9 Oct 2026
- Security
- The company states it is SOC 2 Type 2 and ISO 27001 certified and complies with HIPAA and GDPR.leadliaison.com · read 9 Oct 2026
- Paid from
- 250leadliaison.com · read 22 Sep 2026
- Support
- Customers are assigned a dedicated Technical Account Manager, and the support SLA guarantees a response within six hours for every support ticket.leadliaison.com · read 9 Oct 2026
