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On the recordRead 5 Oct 202613 facts
Funnel
Stockholm, Sweden
Plans and prices
Starter
$300a month, billed yearly
117 connectors · 13 destinations · 5 users · 1 workspace
Read 5 Oct 2026 · funnel.io
Business
$600a month, billed yearly
579 connectors · 46 destinations · unlimited users and workspaces · exports every 2 hours
Read 5 Oct 2026 · funnel.io
Enterprise
Priced on request
600+ connectors · 47 destinations · SAML, OIDC and SCIM · priority support and enterprise SLA
Read 5 Oct 2026 · funnel.io
On the record
- AI features
- Funnel AI can answer questions about marketing data and help create charts and custom metrics; Funnel MCP connects data to AI tools such as Claude and ChatGPT.funnel.io · read 5 Oct 2026
- Data residency
- Funnel says customers on select subscriptions can choose US or EU data hosting, and its pricing page lists an EU data center option for Enterprise.funnel.io · read 5 Oct 2026
- Destinations
- The pricing page lists destinations including Looker Studio, Power BI, Tableau, Google Sheets, BigQuery, Amazon S3 and Snowflake, with availability varying by plan.funnel.io · read 5 Oct 2026
- Integrations
- The connector directory lists 640 connectors, including Facebook Ads, Google Ads, Google Analytics, TikTok Ads and LinkedIn.funnel.io · read 5 Oct 2026
- Pricing limits
- Funnel says it does not charge based on data volume, row counts or the number of report types pulled from the same connected account.funnel.io · read 5 Oct 2026
- Reporting and measurement
- Funnel offers dashboards and reporting exports, while Funnel Measure includes marketing mix modeling, multi-touch attribution and incrementality testing as an add-on.funnel.io · read 5 Oct 2026
- Security
- Funnel states that it is ISO 27001 certified, has undergone a SOC 2 Type 2 attestation, and complies with GDPR and CCPA privacy frameworks.funnel.io · read 5 Oct 2026
- Support
- The pricing page lists in-app support for Starter and priority in-app support for Business and Enterprise; Enterprise also includes an SLA.funnel.io · read 5 Oct 2026
- Trial
- Funnel says it can set up a free trial tailored to customer requirements, but custom connectors are unavailable during the trial.funnel.io · read 5 Oct 2026
- What it does
- Funnel brings marketing data from fragmented sources together so teams can prepare it, measure performance and use it across reports and workflows.funnel.io · read 5 Oct 2026
- Who it serves
- Funnel describes its SaaS product as serving marketers and data teams, and says it serves more than 3,000 mid-market and enterprise businesses.funnel.io · read 5 Oct 2026