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Octoboard
What it is
Octoboard provides marketing, ecommerce, and web analytics through reports, dashboards, keyword tracking, client portals, and ad-spend analysis. Agency tools include automated reporting, white-label client portals, lead generation, keyword rank tracking, and exports to Google Sheets and BigQuery. Users can connect cloud applications and choose from more than 350 predefined templates; listed integrations include Google Analytics 4, Facebook Ads, Google Ads, Stripe, Mailchimp, and HubSpot. Web Analytics includes real-time dashboards, geolocation analysis, IP-to-business conversion, sales funnels, heatmaps, and custom goals and revenue tracking. Ecommerce Analytics covers transactions, shopping carts, customer segments, sales, orders, email marketing, and currency conversion. PPC Data Analytics supports cross-channel reporting, custom metrics and dimensions, transformations, and exports to Looker, BigQuery, Google Sheets, and a data warehouse. A full-featured 14-day trial requires no credit card, but widgets refresh daily and visible data history is limited. Paid plans are available monthly or yearly; the company says yearly subscriptions have a 30% discount. Listed monthly prices include Ecommerce Analytics at €12 a month, Web Analytics at €14 a month, Marketing Analytics at €15 a month, and PPC Data Analytics at €20 a month.
For and against
For
- Free plan and 14-day trial available
- Trial requires no credit card
- More than 350 predefined templates
- Real-time analytics dashboards
- Exports to several listed destinations
Against
- Trial widgets refresh daily
- Trial limits visible data history
- Traffic beyond a plan's event limit may be ignored
The verdict
Octoboard brings marketing, ecommerce, and web analytics into one service, with tools for agencies and data exports. Consider the trial's data and refresh limits, along with the listed monthly plan prices.
Who it suits
Octoboard suits marketing agencies, businesses, ecommerce stores, SaaS companies, website operators, and analytics teams seeking reporting and analytics tools.
Plans and prices
Marketing Analytics
3 datasources connected · 100 keywords · 20 SEO Audits · 100 website events
Read 2 Oct 2026 · octoboard.com
PPC Data Analytics
€10.000 monthly ad spend · 100 website events
Read 2 Oct 2026 · octoboard.com
Ecommerce Analytics
500 orders / 1.000 emails
Read 2 Oct 2026 · octoboard.com
Web Analytics
10.000 events
Read 2 Oct 2026 · octoboard.com
On the record
- Agency features
- Its agency product offers automated reports, white-label client portals, lead generation, keyword rank tracking, and exports to Google Sheets and BigQuery.octoboard.com · read 2 Oct 2026
- Ecommerce analytics
- Ecommerce Analytics supports real-time transaction reporting, shopping-cart analytics, customer segmentation, sales and order analysis, email marketing, and currency conversion.octoboard.com · read 2 Oct 2026
- Exports
- Octoboard says it supports data pipelines to BigQuery, Looker, Google Data Studio, and Google Sheets, with BigQuery exports scheduled hourly and logged for audits.octoboard.com · read 2 Oct 2026
- Intended users
- Octoboard describes its products for marketing agencies, businesses, ecommerce stores, SaaS companies, website operators, and analytics teams.octoboard.com · read 2 Oct 2026
- Limits
- The company says Web Analytics traffic beyond a subscription’s event limit may be ignored and dashboards using live website traffic may show notifications.octoboard.com · read 2 Oct 2026
- PPC analytics
- PPC Data Analytics supports cross-channel reporting, custom metrics and dimensions, data transformations, currency conversion, and exports to Looker, BigQuery, Google Sheets, and a data warehouse.octoboard.com · read 2 Oct 2026
- Pricing and billing
- The company says monthly or yearly subscriptions are available, yearly subscriptions have a 30% discount, and its listed prices are in euros with Stripe processing payments.octoboard.com · read 2 Oct 2026
- Privacy
- The privacy policy says Data Reports Ltd processes data to provide Octoboard services and aims to collect as little personal data as possible for them to function.octoboard.com · read 2 Oct 2026
- Purpose
- Octoboard provides marketing, ecommerce, and web analytics with reports, dashboards, keyword tracking, client portals, and ad-spend analysis.octoboard.com · read 2 Oct 2026
- Security and data location
- Octoboard describes its PPC data warehouse as secure and EU-hosted, and says exports to BigQuery are logged for future data audits.octoboard.com · read 2 Oct 2026
- Support
- Users can contact support through the website or the in-app Support menu, and the company says it will reply to queries that include an email address.octoboard.com · read 2 Oct 2026
- Templates and integrations
- The agency page says users can connect cloud applications and use more than 350 predefined templates, and lists integrations including Google Analytics 4, Facebook Ads, Google Ads, Stripe, Mailchimp, and HubSpot.octoboard.com · read 2 Oct 2026
- Trial
- Trials are full-featured, last 14 days, require no credit card, refresh dashboard and report widgets daily, and limit how many days of data are visible.octoboard.com · read 2 Oct 2026
- Web analytics
- Web Analytics offers real-time dashboards, geolocation analysis, IP-to-business conversion, sales funnels, page heatmaps, and custom goals and revenue tracking.octoboard.com · read 2 Oct 2026
