Best Marketing Analytics Software 2026

Customer analytics linking identities and interactions by channel, device, and time.

Anaplan is presented for organizations coordinating plans across functions such as finance, sales, supply chain, HR, and retail.

Marketing data tools pull from 600+ sources, align metrics, check quality, and deliver warehouse data.

Looker Studio connectors that pull marketing data on demand from advertising and analytics sources.

Web and API marketing resource management software with an interactive campaign calendar.

Marketing intelligence on ad activity, media spending, creative work, and brand messages.

Web and API analytics that links marketing activity with social posts, ads, mentions and sentiment.

Analytics for exposure and return on investment in social, broadcast, streaming, and venue media.

Business planning with budgets, forecasts, and scenario models through web and API.

Uptempo is aimed at enterprise marketing teams coordinating budgets, campaign plans, and performance data.

Web marketing analytics tool with daily data refresh, spend tracking and pipeline tracking.