RudderStack Customer Data Platform

iPhone + Android

9.6No. 2 of 38
in Customer Data Platforms

Recognised40% of the score97
Phone app26% of the score100
Documented20% of the score92
Free plan14% of the score100

Free plan: Yes
Paid plans from: $265/mo
Runs on: Android, api, iPhone, Linux, self-hosted, Web

Summary

RudderStack Customer Data Platform collects data from websites, apps, and backend systems, then routes it to downstream tools in real time. Its warehouse-first design builds on a customer’s data warehouse, and the company says it does not store customer data. RudderStack Profiles can combine event data with other data-cloud information to model a customer 360; identity-resolved data can be sent to more than 200 tools for activation. Listed integrations include Google Ads, Salesforce, Snowflake, Google BigQuery, Databricks, and Apache Kafka. Governance tools cover schema management, event validation, consent automation, and PII handling. Security options include SSO, SSH tunnels, permissions management, and audit logs. The Free plan costs 0.00 USD per free and includes 250K events per month; processing stops after a second consecutive overage. Growth costs 265.00 USD per month and includes one million events per month. Enterprise pricing is custom. A 30-day trial is listed, and supported options include Android, iOS, Linux, web, API, and self-hosted.

Who it is for

The Free plan is described for startups and small teams; Growth is aimed at teams with higher volume or advanced integration needs. Enterprise is for large organizations needing advanced security, governance, and dedicated support.

What is good

Routes collected data in real time
Profiles combine event and data-cloud information
More than 200 cloud destinations are listed
Governance includes schema management and consent automation
Security options include SSO and audit logs

What to know first

Free includes 250K events per month
Processing stops after a second consecutive overage
Free support is community Slack without dedicated support
Growth costs 265.00 USD per month

Verdict

RudderStack combines warehouse-oriented collection, customer profiles, and activation destinations with governance controls. Check the Free event cap and support terms against your team’s needs.

RudderStack Customer Data Platform plans and pricing

All plans

Free Free free forever 250K events/month · 16 SDK sources · 200+ cloud destinations · warehouse destinations · Reverse ETL rudderstack.com · 2 Oct 2026

Growth $265/mo $265 /month 1 million events/month · 16 SDK sources · 200+ cloud destinations · unlimited team members · 30 minute warehouse sync · 2 workspaces · 25 reverse ETL connections rudderstack.com · 2 Oct 2026

Enterprise Not published Custom Enterprise-grade volume · 5 minute warehouse sync · unlimited Transformations · Profiles & Data Apps · HIPAA · SSO · white glove support rudderstack.com · 2 Oct 2026

Compared on customer data platforms

Free plan: Yesrudderstack.com
Paid from: $265/morudderstack.com
Real-time profiles: Yesrudderstack.com
Identity resolution: Yesrudderstack.com
Audience activation: Yesrudderstack.com
Data ingestion: bothrudderstack.com

Facts

What it does: RudderStack's tools for data collection, unification, and activation turn a data cloud into a customer data platform.rudderstack.com · 2 Oct 2026
Warehouse-first: The platform builds on a customer's warehouse and says it does not store customer data.rudderstack.com · 2 Oct 2026
Real-time collection: It collects data from websites, applications, and backend systems and routes it downstream in real time.rudderstack.com · 2 Oct 2026
Customer profiles: RudderStack Profiles can use event data and other data-cloud data to model a customer 360.rudderstack.com · 2 Oct 2026
Activation: The CDP sends identity-resolved data directly to over 200 tools for teams to act on customer signals.rudderstack.com · 2 Oct 2026
Integrations: The integration directory lists tools including Google Ads, Salesforce, Snowflake, Google BigQuery, Databricks, and Apache Kafka.rudderstack.com · 2 Oct 2026
Governance: The platform offers schema management, event validation, consent automation, and PII handling.rudderstack.com · 2 Oct 2026
Security controls: Listed enterprise security features include SSO, SSH tunnels, permissions management, and audit logs.rudderstack.com · 2 Oct 2026
Compliance: RudderStack states that it has SOC 2 Type 2 compliance, complies with HIPAA requirements and can sign a BAA, and is GDPR compliant.rudderstack.com · 2 Oct 2026
Support: The Free plan has community Slack support without dedicated support; paid plans receive some team support, and Enterprise includes an account manager and dedicated Slack channel.rudderstack.com · 2 Oct 2026
Notable limits: Free includes 250K events per month, and data processing stops after the second consecutive overage.rudderstack.com · 2 Oct 2026
Self-hosting: RudderStack says its self-hosted project is released under Elastic 2.0 and shares its core data-processing layer across Community and Enterprise editions.rudderstack.com · 2 Oct 2026