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CustomerLabs CDP
Middletown, Delaware, USA
What it is
CustomerLabs CDP brings first-party data together from websites, CRM systems, backend systems, point-of-sale systems, and offline sources, then supports its activation. Its operating layer includes server-side tracking, enhanced conversions, identity resolution, signal engineering, and conversions APIs. CustomerLabs says it supports 30+ data sources and 25+ activation destinations without engineering, and advertises 200+ integrations, including Meta, Google, TikTok, Klaviyo, and HubSpot. Users can build static or dynamic audience segments and send them to destinations such as Meta, LinkedIn, GA4, and Maropost. Events are delivered through server-side APIs, with controls for event selection, schema mapping, identity formatting, and delivery logs. Privacy controls include PII hashing and masking, regional data residency, audit logs, and role-based access. Collection is available on web, Android, and iOS. Pricing is usage-based, with the Growth plan at $129/mo and a 14-day trial; there is no free plan.
For and against
For
- Supports 30+ data sources and 25+ activation destinations.
- Offers 200+ integrations, including Meta and Google.
- Routes events through server-side APIs with delivery logs.
- Includes PII masking, audit logs, and role-based access.
Against
- No free plan is listed.
- Growth starts at $129/mo.
- Usage billing covers ingestion, activation, scanning, and storage.
The verdict
CustomerLabs combines data collection, identity resolution, audience activation, and server-side event delivery in one operating layer. The Growth plan starts at $129/mo, with a 14-day trial and usage-based billing.
Who it suits
CustomerLabs suits performance marketers and businesses in ecommerce, lead generation, SaaS, finance, health, and travel, as well as agencies. It is relevant for teams looking to collect first-party data and activate audience segments across destinations.
Plans and prices
Growth
500K monthly usage units · unlimited sources · unlimited destinations · unlimited segments
Read 30 Sep 2026 · customerlabs.com
Agency Lite
5 accounts · 2.5M monthly usage units · unlimited sources · unlimited destinations
Read 30 Sep 2026 · customerlabs.com
Agency Premium
10 accounts · 5M monthly usage units · unlimited sources · unlimited destinations
Read 30 Sep 2026 · customerlabs.com
On the record
- Audience activation
- Users can build static or dynamic first-party audience segments and sync them to Meta, Google, LinkedIn, TikTok, GA4, Klaviyo, and Maropost.customerlabs.com · read 30 Sep 2026
- Core capabilities
- The platform provides server-side tracking, enhanced conversions, identity resolution, signal engineering, and conversions API in one operating layer.customerlabs.com · read 30 Sep 2026
- Core purpose
- CustomerLabs collects, unifies, and activates first-party data across website, CRM, backend, POS, and offline sources.customerlabs.com · read 30 Sep 2026
- Integrations
- The integrations page advertises 200+ integrations, including Meta, Google, TikTok, Klaviyo, and HubSpot.customerlabs.com · read 30 Sep 2026
- Privacy controls
- Privacy features include PII hashing, PII masking, regional data residency, audit logs, and role-based access.customerlabs.com · read 30 Sep 2026
- Retention
- After a contract ends, data is retained for up to 90 days for export and then securely deleted from production.customerlabs.com · read 30 Sep 2026
- Security and compliance
- CustomerLabs states that it uses TLS 1.2+ in transit, encryption at rest, SHA-256 hashing, eight hosting regions, and supports GDPR, HIPAA, CCPA/CPRA, UK GDPR, and Swiss FADP compliance.customerlabs.com · read 30 Sep 2026
- Server-side delivery
- Every destination receives events through a server-side API, with per-destination event selection, schema mapping, identity formatting, and delivery logs.customerlabs.com · read 30 Sep 2026
- Sources and destinations
- CustomerLabs states that it supports 30+ data sources and 25+ activation destinations without engineering.customerlabs.com · read 30 Sep 2026
- Support
- Growth and agency plans include email support with a six-hour first response, while annual plans include WhatsApp support with a three-hour first response.customerlabs.com · read 30 Sep 2026
- Target customers
- CustomerLabs positions itself for performance marketers and businesses including ecommerce, lead generation, SaaS, finance, health, travel, and agencies.customerlabs.com · read 30 Sep 2026
- Tracking APIs
- The product offers a JavaScript API for website tracking and a mobile tracking API supporting Android AAID and iOS IDFA identifiers.customerlabs.com · read 30 Sep 2026
- Usage billing
- Billing is usage-based through Usage Units covering ingestion, activation, scanning, and storage, with no limits on the number of sources, destinations, or segments.customerlabs.com · read 30 Sep 2026
