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Agile CRM
Agile CRM · Dallas, Texas · founded 2013
What it is
Agile CRM brings sales, marketing, and customer service tools together in a CRM for small and medium-sized businesses. Sales tools cover contacts and deals, lead scoring, appointment scheduling, telephony, and reporting. Marketing capabilities include automated campaigns, email tracking, landing pages, web engagement, and mobile marketing. Its service tools include helpdesk tickets, canned responses, activities, and reports. Android and iOS apps support contact management, campaign sending, and calls; the service also lists web, API, and extension platforms. Integrations include Twitter, Facebook, LinkedIn, Zendesk, HelpScout, and LiveHelpNow. Developer resources include REST and language APIs, webhooks, and single sign-on integration. A free plan allows up to 10 users and 1,000 contacts and companies. Starter is $8.99 a month, with 5,000 API calls per day; other paid tiers raise contact limits and add options such as telephony and call recording. The pricing FAQ states a 99.5% uptime guarantee for paid plans.
For and against
For
- Free plan supports up to 10 users.
- Combines sales, marketing, and service tools.
- Android and iOS apps are available.
- Paid plans include a stated 99.5% uptime guarantee.
Against
- Free plan is limited to 1,000 contacts and companies.
- API calls have daily plan limits.
- Starter costs $8.99 a month.
The verdict
Agile CRM brings sales, marketing, and helpdesk functions into one service, with mobile apps and integrations. The free tier has defined user and contact limits, while paid plans start at $8.99 a month.
Who it suits
Agile CRM suits small and medium-sized businesses looking to manage sales, marketing, and customer service in one platform. It may also fit teams that want mobile apps and API access.
Plans and prices
Free
10 users · 1,000 contacts and companies · 1 campaign workflow · 1 automation rule
Read 14 Oct 2026 · agilecrm.com
Starter
10,000 contacts and companies · 10 campaign workflows · 10 automation rules · 3 plugins
Read 14 Oct 2026 · agilecrm.com
Regular
50,000 contacts and companies · 10 campaign workflows · 10 automation rules · 50+ plugins/integrations
Read 14 Oct 2026 · agilecrm.com
Enterprise
Unlimited campaign workflows · 50 nodes per campaign · Unlimited automation rules · 50+ plugins/integrations
Read 14 Oct 2026 · agilecrm.com
On the record
- API and SDKs
- Developer resources list REST, JavaScript, PHP, Java, C#, Ruby, Node.js, Python and iOS SDKs plus landing-page, popup, widget, webhook and SSO APIs.agilecrm.com · read 14 Oct 2026
- API documentation depth
- The API site says reference documentation covers CRM objects such as contacts, campaigns, deals and tasks, with README files and screenshots hosted on GitHub.agilecrm.com · read 14 Oct 2026
- Appointment scheduling
- The calendar tools support online scheduling, invitations and automated follow-ups.agilecrm.com · read 14 Oct 2026
- Company history
- The company page says Agile CRM launched in 2013 and names Manohar Chapalamadugu as its founder and CEO.agilecrm.com · read 29 Sep 2026
- Company identity
- LinkedIn lists Agile CRM by Mantra as a privately held software-development company founded in 2013 with 51–200 employees and headquarters in Dallas, Texas.linkedin.com · read 14 Oct 2026
- Contact management
- The product provides 360-degree contact views with conversations, deals, tasks and web activity.agilecrm.com · read 14 Oct 2026
- Customers and offices
- The LinkedIn profile says Agile CRM serves more than 15,000 customers globally and maintains offices in India and the Philippines.linkedin.com · read 14 Oct 2026
- Customer service
- Service functionality includes helpdesk ticketing, groups, labels, canned responses, views, activities and reports.agilecrm.com · read 14 Oct 2026
- Deal management
- Users can configure deal tracks, stages and milestones and move opportunities through a visual pipeline.agilecrm.com · read 14 Oct 2026
- Developer tools
- Developer resources include REST and language APIs, webhooks, and single sign-on integration.agilecrm.com · read 29 Sep 2026
- Email marketing
- Email tools cover newsletters, personalization, A/B testing, automation, analytics and open tracking.agilecrm.com · read 14 Oct 2026
- Email sync
- Yesagilecrm.com · read 20 Sep 2026
- Gamification
- Sales gamification uses competition and collaboration mechanics such as contests and leaderboards.agilecrm.com · read 14 Oct 2026
- Google Play app
- The Google Play listing describes AgileConnects CRM as a field-service app for technician assignments, task status and service details; it lists 100+ downloads and an update on 13 May 2026.play.google.com · read 14 Oct 2026
- Hosting model
- Agile CRM describes itself as a cloud-based SaaS service and provides browser access rather than a self-hosting package.agilecrm.com · read 14 Oct 2026
- Integrations
- The vendor highlights integrations with Twitter, Facebook, Google Apps, Twilio, RingCentral and LinkedIn; plans also list Google, Shopify and Stripe sync.agilecrm.com · read 14 Oct 2026
- Intended users
- The company describes Agile CRM as an integrated sales and marketing solution for small and medium-sized businesses.agilecrm.com · read 29 Sep 2026
- Lead scoring
- Lead scoring automatically evaluates contacts from attributes and interactions and can issue real-time alerts.agilecrm.com · read 14 Oct 2026
The review
Agile CRM is an integrated CRM for small and medium-sized businesses that want sales, marketing, and customer service functions together. Its breadth and free plan make it worth considering for a small team; contact, integration, and API limits matter as usage grows.
Overview
Agile CRM brings sales workflows, marketing campaigns, and helpdesk service into one platform. That combination can suit a business seeking a shared view of contacts and customer activity rather than separate tools for each function. The trade-off is that capacity and capabilities vary by plan, so the free tier is a starting point, not an unlimited home for a growing operation.
The service launched in 2013. Its privacy policy describes confidential handling of customer and lead information and SSL encryption during transmission, but is marked effective up to May 24, 2018. Paid plans carry a stated 99.5% uptime guarantee. Businesses handling sensitive customer data should weigh that dated policy against their own current requirements.
Key features
- Sales: Contact and deal management, a visual pipeline, lead scoring, appointment scheduling, telephony, and reporting cover common sales workflows. Email sync is supported, while two-way email integration is a Starter feature. Teams that rely on integrated email should account for that plan distinction.
- Marketing: Campaign automation, email campaigns and tracking, landing pages, web engagement, and mobile marketing give small teams a broad set of campaign tools in the CRM. Enterprise adds unlimited campaign workflows; the other plans do not state that allowance.
- Customer service: Helpdesk ticketing includes groups, labels, canned responses, views, activities, and reports. Helpdesk is included in Free, which makes the entry plan more than a contact database, though its 1,000-contact cap constrains the scale of use.
- Mobile and extensions: Android and iOS apps support contact management, campaign sending, and calls. The platform also includes web access, an API, and an extension, giving teams several ways to work with it.
- Connections and development: Integrations include Twitter, Facebook, LinkedIn, Zendesk, HelpScout, and LiveHelpNow. REST and language APIs, webhooks, and single sign-on integration add options for connecting Agile CRM to business workflows, but daily API-call allowances rise by plan rather than remaining fixed.
Pricing
Agile CRM uses a freemium model. The free plan costs nothing and allows up to 10 users, 1,000 contacts and companies, unlimited deals, tasks, and documents, email tracking, marketing automation, and helpdesk. It is a meaningful trial of the core mix for a small team; the contact ceiling is the likely reason to move on as the database expands.
Starter costs $8.99 a month and raises the allowance to 10,000 contacts and companies. It adds two-way email integration, marketing automation, three plugins/integrations, and 5,000 API calls per day. This is the entry paid choice for teams that need email integration and more records, but three integrations and the daily API quota may be restrictive for businesses with a larger connected stack.
Regular costs $29.99 a month and includes 50,000 contacts and companies, two-way telephony, post-call automation, 50+ plugins/integrations, and 10,000 API calls per day. It fits a team that needs call workflows and substantially more connections; the higher monthly price buys those specific expansions rather than unlimited records or API usage.
Enterprise costs $47.99 a month and provides unlimited contacts and companies, call recording, automated voicemails, unlimited campaign workflows, and 25,000 API calls per day. It is the clearest fit for businesses that need those upper-tier capacities and calling tools, though API use still has a daily cap. Paid plans have a stated 99.5% uptime guarantee. No trial or billing renewal terms are stated for the plans.
Platforms
Agile CRM runs on the web and offers Android and iOS apps, as well as an API and extension. The mobile apps support contacts, campaigns, and calls, useful for teams that need selected CRM tasks away from a desktop.
Who it's for
Agile CRM is best suited to small and medium-sized businesses that want sales, marketing automation, and helpdesk functions in one service. The free tier can serve a small group with modest contact needs; Starter suits teams needing two-way email and a larger database, while Regular and Enterprise are for businesses whose telephony, integration, contact, or campaign requirements justify the higher spend. It is a less compelling fit for organizations that need contact capacity or API usage without plan-based limits.
Pros and cons
- Pro: Sales, marketing, and helpdesk tools sit together, including automation and ticketing even on the free plan. That breadth can reduce the need to coordinate separate systems.
- Pro: The free plan supports up to 10 users and includes unlimited deals, tasks, and documents, giving a small team room to use core workflows before paying.
- Con: Free contacts and companies are capped at 1,000, and Starter allows only three plugins/integrations. Growing teams may have to upgrade for capacity and connections.
- Con: API calls are capped at 500, 5,000, 10,000, and 25,000 per day across the four plans. Even Enterprise is not unlimited for API-dependent workflows.
- Con: The privacy policy is marked effective only up to May 24, 2018, a concern for buyers assessing current privacy commitments.
Alternatives
For a broader set of sales gamification options, browse Sales Gamification Software; for voicemail-focused tools, see Voicemail Drop Software. CRM Software is a wider category to compare if Agile CRM's plan limits do not fit.
- Gametize is a freemium option with a free Basic plan for up to 10 players; choose it when a small player-based setup is the priority.
- RepCard has a free plan with one personal RepCard and QR code, 30 smart notifications, up to three personal reviews and referrals, and RepCard branding; consider it when those specific personal outreach tools are the need.
- Bitrix24 Sales Gamification offers a free plan for 1–2 users with 5 GB storage and basic CRM, tasks, shared calendars, chat, and video calls; it is an alternative for a very small team seeking those bundled basics.
- SmartWinnr is an enterprise sales enablement platform with custom pricing and a personalized demo.
- Gamifier has a Starter plan at $3 a month billed yearly, with goals tracking, basic commission tracking, simple competitions, and team leaderboards; it may suit a buyer focused on those functions.
- Outfield is a paid option with a free trial and Android, iOS, and web access.
- Hoopla is a paid option with a free trial, a demo, and free hardware.
- Pipeline CRM has a paid Start plan at $25 a month billed annually, with one sales pipeline and 250 active deals per account.
Verdict
Choose Agile CRM if a small or midsize business wants sales, marketing automation, and helpdesk in one platform, with a free entry point and mobile apps. Its strongest case is the breadth of functions under one roof; its main reason to look elsewhere is the plan-based ceiling on contacts, integrations, and API calls, alongside an outdated privacy-policy effective date.