Best Marketing Automation Software in 2026
Updated
125 marketing automation software ranked on what their makers publish — plans and prices, free tiers, platforms and the facts on their own pages.
125ranked
0free plans on this page
$4/molowest paid tier
4 Oct 2026last checked
Recognised 40% · Phone app 26% · Documented 20% · Free plan 14% of the score
- 101 Lead Guerrilla No phone app RecognisedPhone appDocumentedFree plan 5.6$90/mo Email automation: YesCustomer journeys: YesLead scoring: Yes
- 102 Encharge No phone app RecognisedPhone appDocumentedFree plan 5.5 Email automation: Yes
- 103 FireDrum Email Marketing No phone app RecognisedPhone appDocumentedFree plan 5.5 Email automation: Yes
- 104 Upland Adestra No phone app RecognisedPhone appDocumentedFree plan 5.4 Email automation: Yes
- 105 InBoundio No phone app RecognisedPhone appDocumentedFree plan 5.4 Email automation: YesLead scoring: Yes
- 106 Genoo No phone app RecognisedPhone appDocumentedFree plan 5.4$274/mo Email automation: YesCustomer journeys: YesLead scoring: Yes
- 107 Marketero No phone app RecognisedPhone appDocumentedFree plan 5.4
- 108 Sinorbis No phone app RecognisedPhone appDocumentedFree plan 5.3 Customer journeys: Yes
- 109 Automatur No phone app RecognisedPhone appDocumentedFree plan 5.3 Email automation: YesLead scoring: Yes
- 110 Regal No phone app RecognisedPhone appDocumentedFree plan 5.3 Customer journeys: Yes
- 111 Alterian Journey Action No phone app RecognisedPhone appDocumentedFree plan 5.2 Email automation: YesCustomer journeys: Yes
- 112 ProfitBoost No phone app RecognisedPhone appDocumentedFree plan 5.2€97/mo
- 113 HCL Unica Interact No phone app RecognisedPhone appDocumentedFree plan 5.2
- 114 Triggerbee No phone app RecognisedPhone appDocumentedFree plan 5.2
- 115 Microsoft Dynamics 365 Sales No phone app RecognisedPhone appDocumentedFree plan 5.1$4/mo
- 116 Uberflip No phone app RecognisedPhone appDocumentedFree plan 5.0
- 117 Remarkety No phone app RecognisedPhone appDocumentedFree plan 5.0$25/mo Email automation: Yes
- 118 Banzai No phone app RecognisedPhone appDocumentedFree plan 4.9
- 119 Perpetua No phone app RecognisedPhone appDocumentedFree plan 4.9$695/mo
- 120 Flobot No phone app RecognisedPhone appDocumentedFree plan 4.9$97/mo
- 121 DailyStory URL Shortener No phone app RecognisedPhone appDocumentedFree plan 4.9$100/mo Email automation: YesCustomer journeys: Yes
- 122 DinMo No phone app RecognisedPhone appDocumentedFree plan 4.8
- 123 Marilyn No phone app RecognisedPhone appDocumentedFree plan 4.8
- 124 Sync2CRM No phone app RecognisedPhone appDocumentedFree plan 4.6
- 125 Kartra No phone app RecognisedPhone appDocumentedFree plan 4.5
Compare all 25 in a table
| # | App | Score | Free plan | From | Free plan | Paid from | Email automation | Customer journeys |
|---|---|---|---|---|---|---|---|---|
| 101 | Lead Guerrilla | 5.6 | No | $90/mo | No | $90/mo | Yes | Yes |
| 102 | Encharge | 5.5 | No | — | No | — | Yes | — |
| 103 | FireDrum Email Marketing | 5.5 | No | — | Yes | $10/mo | Yes | — |
| 104 | Upland Adestra | 5.4 | No | — | No | — | Yes | — |
| 105 | InBoundio | 5.4 | No | — | No | — | Yes | — |
| 106 | Genoo | 5.4 | No | $274/mo | No | $274/mo | Yes | Yes |
| 107 | Marketero | 5.4 | No | — | Yes | — | — | — |
| 108 | Sinorbis | 5.3 | No | — | — | — | — | Yes |
| 109 | Automatur | 5.3 | No | — | No | — | Yes | — |
| 110 | Regal | 5.3 | No | — | — | — | — | Yes |
| 111 | Alterian Journey Action | 5.2 | No | — | — | — | Yes | Yes |
| 112 | ProfitBoost | 5.2 | No | €97/mo | No | — | — | — |
| 113 | HCL Unica Interact | 5.2 | No | — | No | — | — | — |
| 114 | Triggerbee | 5.2 | No | — | — | — | — | — |
| 115 | Microsoft Dynamics 365 Sales | 5.1 | No | $4/mo | No | — | — | — |
| 116 | Uberflip | 5.0 | No | — | — | — | — | — |
| 117 | Remarkety | 5.0 | No | $25/mo | No | $25/mo | Yes | — |
| 118 | Banzai | 4.9 | No | — | — | — | — | — |
| 119 | Perpetua | 4.9 | No | $695/mo | No | $695/mo | — | — |
| 120 | Flobot | 4.9 | No | $97/mo | No | $97/mo | — | — |
| 121 | DailyStory URL Shortener | 4.9 | No | $100/mo | No | $100/mo | Yes | Yes |
| 122 | DinMo | 4.8 | No | — | — | — | — | — |
| 123 | Marilyn | 4.8 | No | — | No | — | — | — |
| 124 | Sync2CRM | 4.6 | No | — | No | — | — | — |
| 125 | Kartra | 4.5 | No | — | No | $52/mo | — | — |
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