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Bluey Email
Bengaluru, Karnataka, India
What it is
Bluey Email combines email marketing campaigns, transactional email, and a built-in CRM in a web and API platform. Its AI campaign builder creates editable subject lines, copy, and branded layouts from a campaign description. Automations can handle welcome, abandoned-cart, win-back, and onboarding flows without a cap on steps or branches. The CRM includes contacts, a deal pipeline, customer lifetime value, and event history; analytics include campaign revenue, click heatmaps, and custom reports. Transactional messages such as receipts, password resets, and shipping notices can be sent through SMTP or REST, with delivery webhooks. Listed integrations include Shopify, Zapier, and API/webhooks; WooCommerce, WordPress, Stripe, HubSpot, and Salesforce are marked as coming soon. Bluey supports email only, not SMS, WhatsApp, or push. A free plan includes 500 emails per month and 500 contacts. Paid plans start at $7/mo, and a seven-day trial offers full feature access without requiring a credit card. The site says every plan includes 24/7 chat support.
For and against
For
- AI generates editable campaign content and layouts.
- Automations have no cap on steps or branches.
- Analytics include campaign revenue and click heatmaps.
- Seven-day full-feature trial requires no credit card.
Against
- Email only; SMS, WhatsApp, and push are unavailable.
- Several integrations are marked as coming soon.
- Free plan is limited to 500 emails monthly.
The verdict
Bluey brings campaign, transactional, and CRM tools together, with email-only communications and a free plan to start. Check the monthly sending limits and integration availability against your needs.
Who it suits
Bluey Email suits teams seeking email campaigns, transactional email, CRM, and automation in one system. It is described as a fit for teams sending under a few million emails monthly.
Plans and prices
Free
500 emails/mo · 500 contacts · forms · 1 automation
Read 21 Oct 2026 · blueyemail.com
Spark
6,000 emails/mo · 6K contacts · 3 automations · 2 seats
Read 21 Oct 2026 · blueyemail.com
Grow
50,000 emails/mo · unlimited contacts · 25 automations · 4 seats
Read 21 Oct 2026 · blueyemail.com
Business
180,000 emails/mo · unlimited contacts · unlimited forms, automations, seats, AI and storage · phone support
Read 21 Oct 2026 · blueyemail.com
On the record
- AI Campaign Builder
- A prompt can generate campaign copy, subject lines, branded layouts, segmentation rules and automation flows for editing before sending.blueyemail.com · read 21 Oct 2026
- Analytics
- Reports include revenue per campaign, click heatmaps, customer lifetime value, custom reports and automation step attribution.blueyemail.com · read 21 Oct 2026
- API authentication
- Requests use an X-API-Key header or bearer token, and the documentation provides cURL, Node.js, Python, PHP, Go and Ruby examples.platform.blueyemail.com · read 21 Oct 2026
- API documentation depth
- The developer documentation includes endpoint groupings, authentication, quick-start requests, errors, rate limits, sandbox details and sending-limit tables.platform.blueyemail.com · read 21 Oct 2026
- API extensibility
- An OpenAPI specification can be downloaded to generate connectors, and webhooks use HMAC signatures.platform.blueyemail.com · read 21 Oct 2026
- API limits
- Documented request limits range from 30 requests per minute on Free to 1,200 per minute on API Premier, with separate hourly caps.platform.blueyemail.com · read 21 Oct 2026
- API scope
- The public v2 REST API documents 132 JSON endpoints covering sending, templates, contacts, audiences, forms, campaigns, automations, CRM, webhooks, sandbox and migration.platform.blueyemail.com · read 21 Oct 2026
- API sending limits
- The batch endpoint accepts up to 1,000 messages per request and the single-send endpoint accepts up to 50 recipients.platform.blueyemail.com · read 21 Oct 2026
- Audience
- Bluey describes the product as suited to teams under a few million sends a month that want email, CRM, and automation in one system.blueyemail.com · read 4 Oct 2026
- Automations
- Flows support welcome, abandoned-cart, win-back, onboarding, upsell, re-engagement and post-purchase journeys with branching and triggers.blueyemail.com · read 21 Oct 2026
- Behavioural targeting
- Segments and triggers can use page views, link clicks, abandoned carts and purchases rather than only profile fields.blueyemail.com · read 21 Oct 2026
- Built-in CRM
- The CRM stores contacts, deal pipelines, lifetime value and event history alongside email activity.blueyemail.com · read 21 Oct 2026
- Company development status
- A Reddit build-in-public post says the team was still fixing signup problems and seeking beta users after launching the platform.reddit.com · read 21 Oct 2026
- Company origin
- Founder Shivam Singh described Bluey Email as a project built by two first-time founders after several earlier product ideas.linkedin.com · read 21 Oct 2026
- CRM
- The built-in CRM includes contacts, a deal pipeline, customer lifetime value, and event history.blueyemail.com · read 4 Oct 2026
- Deliverability tooling
- Bluey guides SPF, DKIM and DMARC setup, offers seed testing and monitors complaint rates against a 0.3% Gmail threshold.blueyemail.com · read 21 Oct 2026
- Email Composer
- The visual composer uses drag-and-drop blocks, automatically imports brand fonts, colours and logos, and includes reusable content blocks.blueyemail.com · read 21 Oct 2026
- Email-only scope
- The maker explicitly says SMS, WhatsApp and push notifications are unavailable.blueyemail.com · read 21 Oct 2026
