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AnyTrack

What it is

AnyTrack brings marketing and conversion data together to attribute sales, leads, and signups to traffic sources. Its tracking options include server-side, cookieless, and redirectless methods, along with conversion event mapping and identity resolution. The Free plan includes first- and last-ad-click attribution, A/B test attribution, customer journey logs, UTM templates, and reports for conversions, campaigns with ROAS, landing pages, ad-level breakdowns, and custom views. The plan allows 5,000 tracked sessions per month, one website, and one ad platform integration. AnyTrack lists connections to Google Ads, Meta Ads, TikTok, Microsoft Ads, Taboola, and Outbrain, and its catalog describes more than 100 integrations across affiliate networks, eCommerce, and lead generation. Starter and higher plans add real-time Conversion API delivery, audience sync, deduplication, and enhanced conversions. The service has API, extension, and web access. A 14-day trial is available; paid plans start at $100 a month. Monthly session overages can incur fees of $0.40 to $0.20 per 1,000 sessions, depending on plan.

For and against

For

  • Free plan includes attribution models and campaign reports.
  • Tracks sessions with server-side, cookieless, and redirectless methods.
  • Catalog describes 100+ integrations.
  • 14-day free trial; cancel from the dashboard anytime.

Against

  • Free plan is limited to 5,000 sessions monthly.
  • Free plan allows one website and one ad platform integration.
  • Session overages may incur fees.
  • Paid plans start at $100 a month.

The verdict

AnyTrack combines tracking, attribution, and reporting, with a free plan and paid tiers that add Conversion API capabilities. Check its session limits and potential overage fees against expected traffic before choosing a plan.

Who it suits

AnyTrack may suit eCommerce, affiliate marketing, lead generation, information businesses, and ad agencies seeking to connect conversion data with traffic sources. Its free tier is suited to users whose needs fit the monthly session and integration limits.

Plans and prices

Free

Free

5,000 sessions/mo · 1 website · 1 ad platform integration · 1 conversion source

Starter

$100a month

100,000 sessions/mo · 1 website · 2 team members · 14 day free trial

Personal

$150a month

500,000 sessions/mo · 3 websites · 2 outgoing webhooks · 14 day free trial

Advance

$300a month

3,000,000 sessions/mo · 10 websites · 10 team members · 10 outgoing webhooks

Every plan, in full

On the record

Ad platforms
The pricing page lists Google Ads, Meta Ads, TikTok, Microsoft Ads, Taboola, and Outbrain among its six ad platforms.anytrack.io · read 2 Oct 2026
Attribution
The Free plan includes first- and last-ad-click models, A/B test attribution, customer journey logs, and UTM tracking templates.anytrack.io · read 2 Oct 2026
Browser extension
AnyTrack offers a free Chrome extension that detects its tag and ad platform pixels and displays browser-based events; it does not show server-side events.readme.anytrack.io · read 2 Oct 2026
Company
The about page says AnyTrack was built by two founders, a performance marketer and an engineer, and that it started by serving affiliate marketers.anytrack.io · read 2 Oct 2026
Conversion API
Starter and higher plans include real-time Conversion API delivery, audience sync, automatic deduplication, and enhanced conversions.anytrack.io · read 2 Oct 2026
Integrations
The integrations catalog describes 100+ integrations across affiliate networks, eCommerce, and lead generation.anytrack.io · read 2 Oct 2026
Intended users
The maker describes AnyTrack setups for eCommerce, affiliate marketing, lead generation, info businesses, and ad agencies.anytrack.io · read 2 Oct 2026
Product
AnyTrack connects marketing and conversion data to track and attribute sales, leads, and signups across traffic sources.anytrack.io · read 2 Oct 2026
Reports
The Free plan lists conversion, campaign with ROAS, landing page, ad-level breakdown, and custom reports.anytrack.io · read 2 Oct 2026
Security and privacy
The privacy policy says the owner takes appropriate security measures to prevent unauthorized access, disclosure, modification, or destruction of data.anytrack.io · read 2 Oct 2026
Support
The Advance plan includes personalized onboarding and dedicated support; the setup guide lists email and live chat support.anytrack.io · read 2 Oct 2026
Tracking
Its tracking features include server-side, cookieless, and redirectless tracking, conversion event mapping, and identity resolution.anytrack.io · read 2 Oct 2026
Trial and billing
The site offers a 14-day free trial; its pricing FAQ says users are not charged until the trial ends and can cancel from the dashboard at any time.anytrack.io · read 2 Oct 2026
Usage limits
Tracked sessions count each time a visitor enters a site, and the pricing FAQ says exceeding the monthly session limit incurs overage fees of $0.40 to $0.20 per 1,000 sessions, depending on plan.anytrack.io · read 2 Oct 2026

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