Optimizely Experimentation

Optimizely Experimentation is a web and mobile product for running tests and managing feature flags. Its listed test types include A/B testing, multi-page testing, feature testing, server-side testing, multivariate testing, and multi-armed bandit testing. A visual editor and audience targeting are listed capabilities, along with server-side testing and a mobile SDK. Supported platforms include web and mobile, with Android and iOS listed. The free Optimizely Rollouts plan is billed at no cost to all users and all companies. It includes unlimited feature flags and permits one experiment at a time. That plan gives teams feature-flag management without a charge, but its experiment allowance is limited to a single experiment at any one time. Optimizely is headquartered in New York City, New York, United States. Teams choosing a testing approach can consider the range of listed test types, the web and mobile platform support, and the stated boundary on experiments in the free plan.

Optimizely Experimentation combines multiple test types with web and mobile support. Its free plan includes unlimited flags, with a one-experiment-at-a-time limit.

Optimizely Experimentation suits teams that need to run experiments across web and mobile or manage feature flags. The free plan may suit teams whose work can fit within one experiment at a time.