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VWO Testing
Delhi and Paris
What it is
VWO Testing, Wingify Experimentation’s platform, helps teams create, target, measure, analyze, and roll out experiments across web and mobile experiences. It supports A/B, multivariate, split URL, multi-page, cross-domain, device-specific, and AI-assisted tests. A visual editor lets teams change copy, layouts, calls to action, banners, styling, and page elements without a developer. Wingz can suggest hypotheses, build variations, configure tests, target audiences, and summarize results. Measurement features include goals, guardrails, health checks, mutually exclusive groups, and reporting. Audience rules can use traffic source, device, behavior, custom events, third-party data, lifecycle stage, and reusable conditions. The platform lists server-side testing, a mobile SDK, feature flags, and integrations such as Adobe Analytics, Amplitude, Amazon S3, and Braze. Growth, Pro, and Enterprise pricing is on request; a 30-day trial requires no credit card.
For and against
For
- Supports many experiment types
- Visual editing without a developer
- AI-assisted hypothesis and variation work
- Guardrails and health checks
- 30-day trial with no credit card
Against
- No free plan
- Pricing is on request
- Advanced capabilities vary by plan
- Enterprise features include self-hosting and SSO
The verdict
VWO Testing offers broad experimentation types, visual editing, AI assistance, targeting, measurement controls, and web-mobile support. Its paid plans require a pricing request, while a 30-day trial is available without a credit card.
Who it suits
It suits teams running experiments across web and mobile products, from small teams to large enterprises and agencies. Developers and marketers can use visual editing, targeting, APIs, feature flags, or self-hosting depending on plan.
Plans and prices
Enterprise
For large teams, agencies and enterprises · self-hosting · SSO · API access
Read 4 Oct 2026 · wingify.com
Growth
For small teams · unlimited experiments, variations and metrics · basic targeting, triggers and reporting · basic support
Read 4 Oct 2026 · wingify.com
Pro
For businesses scaling experimentation · advanced targeting, triggers and reporting · guardrail metrics · multivariate and cross-domain testing
Read 4 Oct 2026 · wingify.com
On the record
- AI assistance
- Wingz can suggest hypotheses, build variations, target audiences, configure experiments, and summarize results for review.wingify.com · read 4 Oct 2026
- Audience targeting
- Teams can target visitors by traffic source, device, behavior, custom events, third-party data, lifecycle stage, and reusable audience conditions.wingify.com · read 4 Oct 2026
- Company history
- Wingify's company information says VWO was founded in 2010 and that VWO and AB Tasty united under the Wingify brand in 2026.wingify.com · read 4 Oct 2026
- Data location
- Wingify says its data centers are in the US, EU, and India.wingify.com · read 4 Oct 2026
- Experiment types
- The platform supports A/B, multivariate, split URL, multi-page, cross-domain, and device-specific experiments.wingify.com · read 4 Oct 2026
- Integrations
- The integrations directory lists connections across analytics, customer data, marketing, commerce, and development platforms, including Adobe Analytics, Amplitude, Amazon S3, and Braze.wingify.com · read 4 Oct 2026
- Measurement controls
- The product supports goals, guardrails, health checks, mutually exclusive groups, and reporting to help teams monitor experiment risks and results.wingify.com · read 4 Oct 2026
- Plan limits and availability
- The pricing page lists Growth, Pro, and Enterprise with demo scheduling rather than displayed prices; it describes Growth as intended for small teams.wingify.com · read 4 Oct 2026
- Security certifications
- Wingify lists ISO 27001:2022, ISO 27701:2019, ISO 27017:2015, ISO 27018:2019, PCI DSS v4.0.2, and SOC 2 Type II among its third-party certifications.wingify.com · read 4 Oct 2026
- Support
- Wingify says customers can access a dedicated success manager and technical experts, with 24/7 support and a consistent CSAT of 99%.wingify.com · read 4 Oct 2026
- Trial
- The experimentation page offers a free 30-day trial and says no credit card is required.wingify.com · read 4 Oct 2026
- Visual editing
- Teams can visually update copy, layouts, calls to action, banners, styling, and page elements without a developer.wingify.com · read 4 Oct 2026
- What it does
- Wingify Experimentation helps teams create, target, measure, analyze, and roll out web experiments, including A/B, multivariate, split URL, and AI-assisted tests.wingify.com · read 4 Oct 2026
