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Dynamic Yield
Tel Aviv, Israel
What it is
Dynamic Yield’s Experience OS helps teams build, test, and scale personalized digital experiences across the customer journey. The paid platform supports experiences across web, apps, email, SMS, and other channels. Its capabilities include segmentation, targeting, recommendations, journey orchestration, search, optimization, and AI. Dynamic Yield says its AI can turn customer signals into predictions, recommendations, and next-best actions. Teams can run A/B tests, dynamic allocation, and affinity allocation, using a visual editor, server-side testing, or a mobile SDK. Feature flags and audience targeting are also listed. Experience APIs support web-script and API implementations as well as API-only deployments across websites, apps, offline properties, and other channels. The platform offers prebuilt integrations, open APIs, and SDKs; its site lists more than 65 certified technology and agency partners. Dynamic Yield was founded in 2012 and is headquartered in Tel Aviv, Israel. Pricing is on request, and the listed plan directs prospective buyers to contact sales.
For and against
For
- Supports A/B, dynamic, and affinity allocation tests.
- Includes a visual editor and server-side testing.
- Audience targeting and feature flags are listed.
- APIs, integrations, and SDKs are available.
- Supports web, app, email, and SMS experiences.
Against
- Pricing is available on request.
- The listed plan provides no price.
The verdict
Dynamic Yield combines personalization capabilities with testing, targeting, and several implementation options across channels. Buyers need to contact sales for pricing details.
Who it suits
Dynamic Yield suits marketers and teams that want to personalize and test customer experiences across web and mobile, with support for additional channels. It may also fit organizations seeking API-based deployment options.
Plans and prices
Dynamic Yield
Contact sales for pricing
Read 9 Oct 2026 · mastercard.com
On the record
- AI
- Dynamic Yield says its AI can turn customer signals into predictions, recommendations, and next-best actions.mastercard.com · read 9 Oct 2026
- APIs
- Experience APIs support web-script plus API implementations and API-only deployments across websites, apps, offline properties, and other channels.mastercard.com · read 9 Oct 2026
- Audience
- The maker presents Dynamic Yield as a solution for marketers and describes use by global brands across industries.mastercard.com · read 9 Oct 2026
- Channels
- Experience OS supports personalized experiences across web, app, email, SMS, and other channels.mastercard.com · read 9 Oct 2026
- Compliance
- The compliance page lists GDPR, SOC 2 Type II, CCPA, ISO 27001, ISO 27017, ISO 27018, and ISO 27701.mastercard.com · read 9 Oct 2026
- Integrations
- The platform offers prebuilt integrations, open APIs, and SDKs, and its site lists more than 65 certified technology and agency partners.mastercard.com · read 9 Oct 2026
- Personalization
- The platform includes segmentation, targeting, recommendations, journey orchestration, search, optimization, and AI capabilities.mastercard.com · read 9 Oct 2026
- Product
- Experience OS helps teams build, test, and scale personalized digital experiences across the customer journey.mastercard.com · read 9 Oct 2026
- Scale
- The product page says Dynamic Yield delivers more than 80 million personalized sessions daily.mastercard.com · read 9 Oct 2026
- Security
- The security page describes multi-factor authentication, vulnerability management, penetration testing, AWS hosting, and continuous security monitoring.mastercard.com · read 9 Oct 2026
- Support
- Dynamic Yield describes customer success services that combine customer success expertise with product knowledge.mastercard.com · read 9 Oct 2026
