Leadfeeder

Leadfeeder identifies companies visiting a business website and shows what they view and when to follow up. Its Web Visitors Tracker uses a JavaScript script placed on a site to identify visits. The product also offers company and people search, account lists, buying-intent signals, workflows, AI features, phone numbers, and an email finder. Native CRM integrations provide two-way sync with HubSpot, Salesforce, and Pipedrive; other listed connections include Slack, Google Ads, analytics tools, and more than 5,000 apps through Zapier. The Connect Browser Extension shows company and contact details in Google Chrome and Microsoft Edge. Leadfeeder describes its platform as serving B2B revenue teams seeking engaged companies and qualified pipeline. The free Lite plan includes unlimited users, seven days of visitor history, and up to 100 identified companies per month. Paid plans start at €79/mo billed annually, and a 14-day trial is listed. Leadfeeder was founded in 2012. It says its data is encrypted in transit and at rest and hosted on AWS in the EU/EEA.

Leadfeeder combines website visitor identification with company research, contact details, and CRM connections. Its free Lite plan has limits on history and identified companies; paid pricing starts at €79/mo billed annually.

Leadfeeder suits B2B revenue teams that want to identify companies visiting their website and connect that information with sales workflows. Its search and contact features may help teams looking beyond company-level visitor details.

Leadfeeder turns company visits to a business website into account research and follow-up signals. It is best suited to B2B revenue teams that want visitor activity linked to prospecting and CRM workflows. The trade-off is clear: the free tier is capped and strips out much of the detail and connectivity that make visitor data actionable.

Overview

A JavaScript tracker identifies companies visiting a site and shows what they viewed and when. Teams can use that activity to prioritize accounts, then research companies and people, organize account lists, and build workflows with intent signals and AI features. The focus is company-level identification, so it is a better fit for account-based follow-up than for teams whose process depends on identifying individual visitors from every visit.

Leadfeeder connects with CRM systems and also lists integrations for Slack, Google Ads, analytics tools, and more than 5,000 apps through Zapier. HubSpot, Salesforce, and Pipedrive support two-way CRM sync, helping teams keep sales records connected to their prospecting work. The Connect browser extension provides company and contact details in Chrome and Edge.

Leadfeeder says its security and privacy programs are based on ISO 27001 and ISO 27701, encrypts customer data in transit and at rest, and hosts its AWS infrastructure in the EU/EEA. The company was founded in 2012.

Key features

Visitor signals and account research

The tracker combines company identification with page and timing information, giving sales teams a basis for deciding which accounts merit attention. Company search, people search, email finding, phone numbers, and 50 monthly credits extend that research beyond the visit itself. Buying intent signals, account lists, workflows, and AI features add ways to prioritize and organize leads, though the value of those tools depends on having a paid plan for richer visitor detail.

CRM and browser connections

Two-way sync with HubSpot, Salesforce, and Pipedrive is a practical advantage for teams that want activity to move between Leadfeeder and an existing CRM rather than manage another isolated list. The browser extension adds company and contact details while using Chrome or Edge. Teams using other systems can draw on native connections, listed integrations, and Zapier’s app catalog.

Pricing

Leadfeeder has a free Lite plan, paid annual plans, and a 14-day trial. The plans scale from basic company identification to prospecting tools, CRM automation, and customer success support.

• Lite: €0.00 per free, free forever. It allows unlimited users, seven days of visitor history, and up to 100 identified companies per month. It excludes page-level visit detail, full company profiles, alerts, filters and saved lists, CSV export, and CRM integrations. That makes it useful for a small team exploring company identification, but restrictive for regular follow-up or shared sales workflows.
• Discover: €79.00 per month, billed annually. It is the starting paid tier for teams that need more than Lite’s short history and limited company detail. Company identification limits are tiered, so the starting price does not indicate a single unlimited volume.
• Activate: €369.00 per month, billed annually. It adds verified emails and phone numbers, intent signals, B2B display campaigns, CRM automations, and AI prospect lists. This is the more relevant tier for teams turning identified accounts into coordinated campaigns and sales outreach.
• Scale: €599.00 per month, billed annually only. It includes unlimited data exports, automatic CRM data updates, and a dedicated customer success manager. It suits teams that need ongoing data movement and named support, but costs substantially more than the entry paid tier.
• Enterprise: Custom pricing, with custom company identification and credit volumes. This fits organizations that need volumes tailored to their operation rather than a fixed tier.

Paid plans include live chat support. Discover and Activate include a shared customer success team; Scale has a dedicated manager. Lite’s unlimited users are offset by its seven-day history and 100-company monthly cap, while paid tiers are billed annually and company identification limits vary by tier.

Platforms

Leadfeeder is available on the web, through an API, and as a browser extension. The Connect extension supports Google Chrome and Microsoft Edge.

Who it's for

Leadfeeder is a strong fit for B2B sales and marketing teams that prioritize accounts based on website engagement and want research and CRM activity in the same workflow. It is less suited to buyers seeking a fully useful free visitor-tracking setup: Lite omits page-level detail and CRM connections, and its history and company cap are modest for sustained prospecting.

Pros and cons

• Pro: Company visits include viewed pages and timing, giving account teams concrete context for prioritizing follow-up.
• Pro: Two-way sync with HubSpot, Salesforce, and Pipedrive connects prospecting to core CRM records.
• Pro: Activate adds verified contact details, intent signals, campaigns, automations, and AI prospect lists for teams building a broader outreach process.
• Pro: AWS hosting in the EU/EEA, encryption in transit and at rest, and security and privacy programs based on ISO 27001 and ISO 27701 may suit organizations with particular data-handling expectations.
• Con: Lite excludes page-level detail, full profiles, alerts, filters, saved lists, exports, and CRM integrations, limiting its usefulness beyond initial evaluation.
• Con: Paid pricing is billed annually, and company identification limits are tiered, so the €79.00 entry price does not promise the same volume for every team.
• Con: The jump to €369.00 per month for Activate may be hard to justify for teams that need visitor context but not campaigns, CRM automation, or AI prospect lists.

Alternatives

Consider ConnectLoop Visitor Intelligence if its free plan’s 200 messages, one agent per workspace, and one lead owner fit a small operation; its listed Launch plan is €599.00? No: $599.00 per month for 5,000 messages monthly, then $0.08 each, making it a different message-based option rather than a direct price match.

Leadberry is another freemium visitor-identification option for buyers comparing alternatives; Nalloo offers a free plan with 50 identifications monthly, a full dashboard, and firmographics, which may fit a buyer with a low monthly volume. RB2B is worth comparing if 150 monthly resolutions and Slack delivery meet the need, but its free plan excludes person-level identification, email addresses, and other integrations. Visitor offers a free plan with 25 lifetime identified companies and full dashboard access, a limited way to assess that product. Warmly has a free API/MCP plan with 250 credits monthly and three tools, which may suit a buyer looking for that credit-based access. TAPNET Visitor Identification offers free visitor tracking with company identification when enabled and matched, plus rolling 30-day history. Factors.ai is another option to compare for teams evaluating visitor and company identification.

Browse Visitor Identification Software, Website Visitor Identification Software, Website Visitor Tracking Software, AI Lead Generation Software, Sales Intelligence Software, and Sales Prospecting Software to compare categories.

Verdict

Choose Leadfeeder if your B2B team wants company-level website intent connected to account research and CRM follow-up, and can justify an annually billed paid plan for the detail and automation. Look elsewhere if you need a generous free tier or cannot predict which company-identification volume tier will fit your usage.