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TAPNET Visitor Identification
Edmonton, Alberta, Canada
What it is
TAPNET Visitor Identification is a web product for businesses seeking to understand which companies show interest in their websites. Its Lead Widget records anonymous visitor, session, and page-view activity. Reports can include repeat visits, pages viewed, first and last activity, traffic sources, and UTM attribution when available. Visitor Intent scores activity from 0 to 100 and assigns a label: Browsing, Interested, High Intent, or Hot. Live company identification is in preview and is not yet enabled; when enabled, company matches appear only when confidently matched, while unmatched traffic stays anonymous. TAPNET says it does not identify an anonymous individual, and contact details are not revealed. The free plan costs nothing and includes visitor tracking, company identification when enabled and matched, and a rolling 30-day history; data retention is 30 days. Lead Assist Premium can use selected identified companies for evaluation, research, decision-maker discovery, contact enrichment, Fit Score, and personalized outreach. TAPNET says users review and approve prospects and messages before paced email outreach. The described workflow connects the Lead Widget with Lead Assist and Prospect Generator, without naming a third-party integration.
For and against
For
- Free plan is listed as free
- Reports show repeat visits and pages viewed
- Intent scoring uses four activity categories
- Users approve prospects and outreach messages
Against
- Live company identification is not yet enabled
- History and data retention are limited to 30 days
- Contact details are not revealed
The verdict
TAPNET provides visitor activity reporting with company matching still in preview. The free plan offers a 30-day view of activity, while follow-up research and outreach capabilities are described under Lead Assist Premium.
Who it suits
It suits businesses that want to review company-level interest and choose prospects for follow-up. It does not reveal contact details or identify anonymous individuals.
Plans and prices
Website Visitor Identification
Lead Widget visitor tracking · company identification when enabled and matched · rolling 30-day history
Read 7 Oct 2026 · tapnet.com
On the record
- Activity details
- Reports can show repeat visits, pages viewed, first and last activity, traffic sources, and UTM attribution where available.tapnet.com · read 7 Oct 2026
- Collection
- The Lead Widget collects anonymous visitor, session, and page-view activity alongside its widget tools.tapnet.com · read 7 Oct 2026
- Data processing
- The privacy policy says customers act as data controllers and TAPNET acts as a data processor, processing personal data on documented instructions unless required by law.tapnet.com · read 7 Oct 2026
- Identification status
- Live company identification is in preview and is not yet enabled; company matches are shown only when enabled and confidently matched.tapnet.com · read 7 Oct 2026
- Integration
- The product page describes a workflow connecting the Lead Widget’s visitor activity with Lead Assist and Prospect Generator; it does not name a third-party integration for this product.tapnet.com · read 7 Oct 2026
- Intended audience
- TAPNET describes the workflow as helping businesses understand which companies show interest and choose prospects for follow-up.tapnet.com · read 7 Oct 2026
- Lead Assist
- Lead Assist Premium can use selected identified companies for Persona evaluation, AI research, decision-maker discovery, contact enrichment, Fit Score, and personalized outreach.tapnet.com · read 7 Oct 2026
- Outreach review
- TAPNET says users review and approve prospects and personalized messages before paced email outreach.tapnet.com · read 7 Oct 2026
- Privacy boundary
- TAPNET says it does not identify an anonymous individual from a visit, and unmatched traffic stays anonymous.tapnet.com · read 7 Oct 2026
- Purpose
- TAPNET says the product identifies companies visiting a website and shows what they explored, turning anonymous traffic into sales opportunities.tapnet.com · read 7 Oct 2026
- Security and privacy
- TAPNET’s privacy policy says it does not sell personal information and uses reasonable security measures and technical and organizational safeguards.tapnet.com · read 7 Oct 2026
- Support
- TAPNET directs existing clients to sign in and open a support ticket for service, billing, campaign, or account help.tapnet.com · read 7 Oct 2026
- Visitor Intent
- Visitor Intent scores activity from 0 to 100 and uses the categories Browsing, Interested, High Intent, or Hot.tapnet.com · read 7 Oct 2026
