LinkedIn Sales Navigator

LinkedIn Sales Navigator is a B2B sales tool for individual sellers and teams looking to find buyers and build relationships. Its search combines more than 50 filters with access to over 1 billion LinkedIn members, and the product includes intent data. Account IQ and Lead IQ provide AI-powered account and buyer insights; availability varies by plan and language. Users get 50 monthly InMail credits to contact prospects outside their network. Core costs $119.99 a month or $1,079.88 a year per license; Advanced costs $159.99 a month or $1,799.88 a year per license. Advanced Plus adds CRM integrations, lead and contact creation, embedded CRM experiences, and dedicated account support, with pricing not listed. Listed integrations include Salesforce, HubSpot Smart CRM, Microsoft Dynamics 365, Oracle Sales, Gong, Microsoft Power BI, Tableau, Outreach, and Salesloft. The product is available on web, iOS, and Android, with API access. A free trial is available to eligible members, subject to subscription, prior-trial, plan, and regional conditions.

Sales Navigator combines prospect search, intent data, AI insights, and direct outreach. Compare the listed Core and Advanced prices and confirm trial eligibility before choosing a plan.

It suits individual sellers and sales teams seeking prospects, relationship-building tools, and buyer insights. Advanced Plus may suit organizations needing CRM connections and dedicated account support.

LinkedIn Sales Navigator is a B2B prospecting and relationship-building tool for individual sellers and sales teams working through LinkedIn. It is strongest for finding buyers among LinkedIn’s vast member base; its per-license cost and plan-gated CRM capabilities make it a focused rather than universal sales choice.

Overview

More than 1 billion LinkedIn members, 50+ search filters, intent data, and monthly InMail credits put prospect discovery and outreach in one workflow. That combination suits sellers whose buyer research starts on LinkedIn. It is a less natural fit for teams that need a free plan or require CRM functions without buying into Advanced Plus.

Key features

Search and buyer insights

The filter set makes a large professional network more actionable for lead finding, while intent data adds another signal to prospecting. Account IQ and Lead IQ offer AI-powered account and buyer insights, but availability varies by plan and language. Teams should check that their intended users and languages are covered before treating those insights as a core part of the workflow.

Outreach and integrations

Sales Navigator includes 50 InMail credits per month for direct outreach to prospects outside a user's network. That is a defined monthly allowance, so it may constrain sellers who rely heavily on this channel. Advanced Plus adds CRM integrations, lead and contact creation, embedded CRM experiences, and dedicated account support. Its CRM connections include Salesforce, HubSpot Smart CRM, Microsoft Dynamics 365, and Oracle Sales; other integration partners include Gong, Microsoft Power BI, Tableau, Outreach, and Salesloft.

LinkedIn says CRM connections encrypt data in transit and at rest, and an administrator can purge customer CRM data after integrations are disabled. Enterprise connectivity supports SSO and auto-provisioning through Employee Data Integration, using SAML 2.0 and HTTPS or SFTP for employee data uploads. A Learning Center, Club Navigator community, and Help Center serve customers generally; Advanced Plus Success Plans add onboarding, training, and support.

Pricing

There is no free plan. Core costs $119.99 a month per license, while Advanced costs $159.99 a month per license; both include 50 InMail credits monthly. Core is positioned for individual sellers, and Advanced for sales teams, but the supplied plan features do not establish a specific capability difference between those two tiers beyond their positioning and prices.

Annual billing is $1,079.88 a year per Core license and $1,799.88 a year per Advanced license. The annual estimates may exclude taxes or discounts. Core is the lower-cost route for an individual seller, while Advanced carries a higher per-license annual cost for teams; neither price removes the 50-credit monthly InMail allowance.

Advanced Plus has custom pricing and is the relevant tier for CRM integrations, lead and contact creation, embedded CRM experiences, and dedicated account support. Up to five Advanced licenses can be purchased online from desktop; Advanced Plus is purchased through LinkedIn sales. Eligible members can try Core or Advanced free if they have no current paid LinkedIn subscription and have not used a LinkedIn free trial in the past 365 days. Trial availability and features may vary by plan and region.

Platforms

Sales Navigator is available on web, Android, and iOS. Its mobile apps require a paid Sales Navigator subscription. API access is also available.

Who it's for

Choose Core if you are an individual seller who wants LinkedIn-based search, intent data, and a monthly InMail allowance. Advanced is positioned for sales teams, while Advanced Plus is the fit for organizations that need CRM workflows and dedicated account support. Sellers who want a free starting tier, or teams that do not need LinkedIn-centered prospecting, should compare other options.

Pros and cons

• Pros: Search spans more than 1 billion LinkedIn members and 50+ filters, giving sellers substantial scope for narrowing prospects.
• Pros: Intent data, AI-powered account and buyer insights, and 50 monthly InMail credits support research and outreach in one product.
• Pros: Advanced Plus covers major CRM integrations and includes dedicated account support, with enterprise SSO and provisioning options.
• Cons: There is no free plan, and the paid entry point is $119.99 a month per license.
• Cons: Advanced Plus CRM capabilities require custom-priced licensing, and mobile apps require a paid subscription.
• Cons: The 50 monthly InMail credits set a clear ceiling on this direct outreach allowance.

Alternatives

For broader options, compare B2B Contact Data Providers, Sales Intelligence Software, Social Selling Software, and Sales Prospecting Software.

• Tracxn is worth considering if you want a freemium option with a free plan and Android, iOS, web, API, and extension platforms.
• ZoomInfo offers a permanent free ZoomInfo Lite plan at no cost, with no credit card or commitment, for readers who want a no-cost entry point.
• Apollo has a free plan with 900 credits per seat per year, granted monthly, two sequences, API access, and one intent topic; choose it if those allowances suit your prospecting needs.
• Lusha has a permanent free plan with 40 credits per month and one seat, for a low-volume starting point.
• People Data Labs is an API-only option with free access and credit-tier plans.
• Seamless.AI offers a free plan for one user with 50 credits, and may suit readers seeking a small initial allowance.
• LeadIQ has a free plan for one user with 50 credits; its Pro plan is $200 a month billed annually.
• Goava provides Android, iOS, and web apps with a free plan, which may suit readers seeking those platforms.

Verdict

LinkedIn Sales Navigator is a strong choice for individual sellers and sales teams whose prospecting depends on searching LinkedIn and contacting buyers there. Its breadth of search, intent data, and insights justify considering it for that workflow; the paid-only entry point, capped InMail, and custom-priced CRM tier are reasons to look elsewhere if you need free access or CRM features at a predictable listed price.