Dealfront

Dealfront’s Leadfeeder product identifies B2B companies visiting a website, including visitors who do not submit a form. It is presented for sales and marketing teams, with a real-time global database listed as 60 million companies and 400 million verified contacts. More than 100 filters and over 40 real-time buying signals support account targeting. Campaigns can run B2B display ads, and the product page reports LinkedIn audience matching above 90%. Slack or email alerts can notify teams when target accounts engage with key content. CRM connections include Salesforce, Pipedrive, HubSpot, Microsoft Dynamics 365, and Zoho, alongside Slack and Zapier; Zapier can route Leadfeeder data to over 5,000 apps. The free Lite plan includes unlimited users, seven days of visitor history, and up to 100 identified companies per month. Paid plans start at €79/mo billed annually, and a 14-day trial is listed. Dealfront is available on the web, through an extension, and via API. Its company says infrastructure is hosted in AWS within the EU/EEA and data is encrypted in transit and at rest. It also says its privacy approach provides fewer personal phone numbers and mobile direct dials than others.

Leadfeeder combines website company identification with targeting filters, engagement alerts, and CRM connections. The free plan is limited to seven days of history and 100 identified companies per month; paid plans start at €79/mo billed annually.

Leadfeeder suits sales and marketing teams looking to identify B2B companies visiting their websites and follow account activity. The free Lite plan may fit teams whose needs fall within its visitor history and monthly identification limits.

Overview

Dealfront, also called Leadfeeder in its plan descriptions, identifies companies visiting a business website even when they do not submit a form. It is aimed at sales and marketing teams that want to turn account activity into follow-up, and its chief trade-off is a broad set of targeting and activation tools against a tightly capped free tier.

Key features

The company describes a real-time global database of 60 million companies and 400 million verified contacts, with more than 100 filters and over 40 real-time buying signals. That breadth can help teams refine account targeting, although the value depends on whether the signals suit their market and qualification process.

Real-time Slack or email alerts can flag target accounts engaging with key content, giving teams a timely cue for outreach. CRM connections include Salesforce, Pipedrive, HubSpot, Microsoft Dynamics 365 and Zoho, alongside Slack and Zapier. Zapier can send Leadfeeder data to over 5,000 apps, making it a useful bridge for teams whose workflows extend beyond the direct CRM connections.

Activate and Scale add ways to act on account signals: verified emails and phone numbers, intent filters, B2B display campaigns, CRM automations and AI prospect lists. Campaigns supports B2B display ads, and the company says LinkedIn audience matching exceeds 90%. These tools make the higher tiers more than visitor identification, but teams seeking contact details should weigh the company’s privacy approach, which provides fewer personal phone numbers and mobile direct dials.

Dealfront says its information security and privacy programs are based on ISO 27001 and ISO 27701 standards. Its infrastructure is hosted in AWS within the EU/EEA, with data encrypted in transit and at rest. Support is available by email and through a Help Centre.

Pricing

Dealfront is freemium, with a 14-day trial and plans billed monthly on an annual basis where stated. The free Lite plan is free forever and allows unlimited users, but keeps visitor history to seven days and identification to 100 companies a month. That is enough for a small-scale evaluation, not sustained tracking of a larger prospect pool.

Discover costs €79 a month, billed per month with annual billing. It adds company identification, real-time alerts, CRM sync, and outreach and retargeting automation. It is the entry paid option for teams that need ongoing follow-up workflows, but it does not include the verified contact data, intent filters, campaigns, CRM automations or AI prospect lists found at higher tiers.

Activate costs €369 a month, billed per month with annual billing. It includes Discover plus verified emails and phone numbers, intent filters, B2B display campaigns, CRM automations and AI prospect lists. This is the more suitable tier for teams that want to move from identifying visitors to building and activating prospect lists.

Scale costs €599 a month, billed per month with annual billing only. It includes Activate, unlimited data exports, automatic CRM data updates and a dedicated CSM, making it a better fit for teams with heavier export and CRM upkeep needs. Enterprise has custom pricing and custom company identification and credit volumes, for buyers who need tailored capacity.

Platforms

Dealfront is available on the web, as an extension and through an API, giving teams several ways to connect it with their workflows.

Who it's for

Dealfront suits sales and marketing teams that want company-level website activity linked to targeting, alerts, CRM workflows and, at higher tiers, advertising or prospect-list tools. It is less compelling for buyers whose priority is a large supply of personal mobile numbers, or who need more than the Lite plan’s 100 monthly identifications without taking on a paid annual-billing plan.

Pros and cons

• Pros: Identifies visiting companies without form submissions, then connects account signals to real-time alerts and named CRM tools.
• Pros: Zapier support extends potential data routing to over 5,000 apps, useful for teams with less common workflow stacks.
• Pros: Higher plans combine contact details and intent filters with campaigns, CRM automation and prospect lists.
• Cons: Lite retains only seven days of visitor history and caps identification at 100 companies per month, limiting its usefulness beyond evaluation.
• Cons: The privacy approach yields fewer personal phone numbers and mobile direct dials, which may disappoint teams centered on direct phone outreach.
• Cons: Scale is available only with annual billing, and Enterprise uses custom pricing.

Alternatives

For a broader shortlist, compare website visitor identification software, AI lead generation software, sales intelligence software or sales prospecting software.

Choose SalesViewer if you want a paid option with Android and iOS apps as well as web access; its Pro 50 plan costs €99 a month for 50 company detections, one website and unlimited users, with a 20% discount for annual billing. Choose Lusha if a free prospecting option with a browser extension and API is a better fit: its free plan includes 40 credits a month and one seat. Leadberry is another freemium alternative with web access and a free trial.

Leadfeeder is also worth comparing: its Lite plan shares Dealfront’s free-tier limits of unlimited users, seven days of history and up to 100 identified companies a month. Nalloo offers a free plan with 50 identifications per month, a full dashboard and firmographics, and community support; its pay-as-you-go option may suit buyers who prefer a per-identification approach. Ploy has a free web plan with 500 credits per day, capped at 2,000, and integrations including Google Workspace and GitHub sync. RB2B offers a free plan with 150 monthly resolutions and Slack delivery, but no person-level ID, email addresses or other integrations. Warmly has a free API/MCP plan with 250 credits per month and three tools.

Verdict

Dealfront is a strong fit for sales and marketing teams that want company-level visitor identification connected to alerts, CRM workflows and higher-tier activation tools. Its broad targeting and integration options are the main reasons to choose it; the restrictive free cap, annual billing on paid plans and limited personal phone data are good reasons to look elsewhere.