RB2B
What it is
RB2B identifies website visitors and sends visitor data to a CRM, Slack, or an activation platform. The company says it can identify up to 80% of website traffic, with person-level identification limited to visitors in the United States. Records for identified visitors can include a name, LinkedIn URL, business email, company and domain, and firmographic details such as employee count, revenue, and industry. Hot Leads filters visitors by company revenue, size, seniority, department, category, and geography, then routes matches to integrations. RB2B lists connections including HubSpot, Salesforce, Slack, Teams, Clay, Zapier, Apollo, and webhooks, and says it connects to over 50 apps. Setup involves placing a pixel in the website header and connecting destinations such as Slack or Teams and a CRM. The Free plan includes company-level identification and 150 monthly resolutions, but excludes person-level identification, email addresses, and integrations beyond Slack. Paid plans start at $79 a month, and a 7-day trial is listed. Global company-level identification through Demandbase requires consent capture for GDPR compliance.
For and against
For
- Identifies website visitors and routes data to connected tools.
- Hot Leads filters by company and visitor attributes.
- Lists connections to over 50 apps.
- Free plan includes 150 monthly resolutions.
- 7-day trial is listed.
Against
- Person-level identification is limited to US visitors.
- Free plan excludes person-level identification and email addresses.
- Free plan integrations are limited to Slack.
- Paid plans start at $79 a month.
The verdict
RB2B offers visitor identification, filtering, and routing to CRM and other integrations. Its free tier is limited to company-level identification, while person-level identification is US-only.
Who it suits
RB2B is positioned for early-stage businesses, growth teams using a CRM, and enterprise teams ingesting visitor data through a webhook. It suits teams seeking to identify and route website visitors, with person-level identification for US-based visitors.
Plans and prices
Free
Basic Resolution · Company-Level ID · Push to Slack · 150 monthly resolutions
Read 4 Oct 2026 · rb2b.com
Starter
Basic Resolution · LinkedIn URLs to Slack and Teams · 300 monthly resolutions · No email addresses or other integrations
Read 4 Oct 2026 · rb2b.com
Pro
Basic Resolution · LinkedIn URLs to Slack · Business email addresses · All other integrations
Read 4 Oct 2026 · rb2b.com
Pro+
Premium Resolution · LinkedIn URLs to Slack · Business email addresses · All other integrations
Read 4 Oct 2026 · rb2b.com
On the record
- Coverage
- The company says its technology can identify up to 80% of website traffic, with person-level identification for US-based visitors.rb2b.com · read 4 Oct 2026
- Data practices
- RB2B says it does not resell customer data and does not use customer data to train third-party models.rb2b.com · read 4 Oct 2026
- Filtering and routing
- Hot Leads filters visitors by company revenue, company size, seniority, department, category, and geography, and routes matching visitors to different integrations.rb2b.com · read 4 Oct 2026
- Free tier limits
- The free plan includes company-level identification and 150 monthly resolutions, but excludes person-level identification and other integrations besides Slack.rb2b.com · read 4 Oct 2026
- Geographic limit
- Person-level identification is US-only; company-level identification through Demandbase is global, and RB2B says consent capture is required for global company-level identification to comply with GDPR.rb2b.com · read 4 Oct 2026
- Integrations
- RB2B lists integrations including HubSpot, Salesforce, Slack, Teams, Clay, Zapier, Apollo, and webhooks, and says it connects to over 50 apps.rb2b.com · read 4 Oct 2026
- Monitoring
- RB2B says it is monitored 24/7 and uses Amazon Inspector for automated, continuous vulnerability management.rb2b.com · read 4 Oct 2026
- Product
- RB2B identifies anonymous website visitors and sends visitor data to a CRM, Slack, or an activation platform.rb2b.com · read 4 Oct 2026
- Security
- RB2B states that it is SOC 2 Type II certified and CCPA compliant.rb2b.com · read 4 Oct 2026
- Setup
- RB2B says setup involves installing its pixel in the website header and connecting it to Slack or Teams and a CRM.rb2b.com · read 4 Oct 2026
- Support
- The pricing page lists a self-serve knowledge base and AI chat and email support across its plans, with human escalation also listed.rb2b.com · read 4 Oct 2026
- Use cases
- RB2B describes its intended users as early-stage businesses, growth-stage teams using a CRM, and enterprise teams that ingest its feed via webhook.rb2b.com · read 4 Oct 2026
- Visitor details
- Identified visitor data can include a name, LinkedIn URL, business email, company name and domain, and firmographic information such as employee count, revenue, and industry.rb2b.com · read 4 Oct 2026
