EspoCRM
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- Customer Relationship Management - Midmarket Software
Best Customer Relationship Management - Midmarket Software 2026
Facts read 20 Sep 2026 – 21 Oct 2026
Midmarket CRM tools help teams keep customer records in order, handle sales activities and automate recurring work. These products are available through web, Android, iOS, API, extension and self-hosted deployments.
The standings: top 10
| Name | In a line | Record score | Price from | Try it free | Runs on | Facts read |
|---|---|---|---|---|---|---|
| 01 EspoCRM | 6.7 | $15 a month, billed yearly | Free plan | Android, Web, Windows, Mac | 21 Oct 2026 | |
| 02 Bitrix24 CRM | The Free plan may suit an individual or small team needing basic CRM; Bitrix24 describes Basic for solopreneurs and small teams, Standard for mid-sized businesses, and… | 6.6 | $69 a month, billed yearly | Free plan | Android, iPhone & iPad, Web, Windows | 15 Oct 2026 |
| 03 Odoo CRM | Odoo CRM suits sales teams that need opportunity tracking, lead capture, and follow-up automation. | 6.1 | $24.90 a month, billed yearly | Free plan | Android, iPhone & iPad, Web, Windows | 14 Oct 2026 |
| 04 Attio | Attio may suit teams that need a CRM with sales pipelines, contact enrichment and email or calendar sync. | 6.0 | $4,435 a month, billed yearly | Free plan | Android, iPhone & iPad, Web, Mac | 15 Oct 2026 |
| 05 Capsule CRM | Capsule CRM suits teams that need contact organization and sales pipeline management across web and mobile platforms. | 6.0 | $18 a month, billed yearly | Free plan | Android, iPhone & iPad, Web, Browser extension | 21 Oct 2026 |
| 06 Freshsales | Freshsales suits sales teams that need lead tracking, customer communications, and pipeline management together. | 5.9 | $108 a year | Free plan | Android, iPhone & iPad, Web, Browser extension | 28 Sep 2026 |
| 07 SuiteCRM | 5.9 | Free plan | Free plan | Web, Linux, API, Self-hosted | 8 Oct 2026 | |
| 08 Zoho CRM | Zoho CRM is suited to sales teams that need lead management, follow-up automation, and performance measurement. | 5.9 | $14 a month, billed yearly | Free plan | Android, iPhone & iPad, Web, API | 28 Sep 2026 |
| 09 Nimble | 5.8 | — | Free trial | Android, iPhone & iPad, Web, Windows | 15 Oct 2026 | |
| 10 Vtiger CRM | Vtiger CRM suits marketing, sales, and support teams that want shared customer records and interactions in one platform. | 5.7 | $12 a month, billed yearly | Free plan | Android, iPhone & iPad | 28 Sep 2026 |
Use the listed fields to compare free access, entry-level paid pricing, sales and workflow automation, pipeline tools, reporting depth and mobile apps. These details can help align a CRM with your budget, processes and deployment requirements.
02
Bitrix24 CRM
The Free plan may suit an individual or small team needing basic CRM; Bitrix24 describes Basic for solopreneurs and small teams, Standard for mid-sized businesses, and…
AndroidiPhone & iPadWeb+5 Record6.6 Visit
03
Odoo CRM
Odoo CRM suits sales teams that need opportunity tracking, lead capture, and follow-up automation.
AndroidiPhone & iPadWeb+5 Record6.1 Visit
04
Attio
Attio may suit teams that need a CRM with sales pipelines, contact enrichment and email or calendar sync.
AndroidiPhone & iPadWeb+3 Record6.0 Visit
05
Capsule CRM
Capsule CRM suits teams that need contact organization and sales pipeline management across web and mobile platforms.
AndroidiPhone & iPadWeb+2 Record6.0 Visit
6
Freshsales
AndroidiPhone & iPadWeb+2 $108 a year Record5.9 Visit Freshsales suits sales teams that need lead tracking, customer communications, and pipeline management together.
8
Zoho CRM
AndroidiPhone & iPadWeb+1 $14 a month, billed yearly Record5.9 Visit Zoho CRM is suited to sales teams that need lead management, follow-up automation, and performance measurement.
10
Vtiger CRM
AndroidiPhone & iPad $12 a month, billed yearly Record5.7 Visit Vtiger CRM suits marketing, sales, and support teams that want shared customer records and interactions in one platform.
13
Pipeline CRM
AndroidiPhone & iPadWeb+2 $25 a month, billed yearly Record5.5 Visit Pipeline CRM may suit sales teams that organize work by pipeline and need deal allowances that vary by plan.
16
Close
AndroidiPhone & iPad $9 a month Record5.2 Visit Close suits sales teams that want a visual pipeline, synced email, marketing automation, and mobile access.
17
Insightly CRM
AndroidiPhone & iPadWeb+1 $29 a month, billed yearly Record5.2 Visit It suits mid-market teams needing customizable sales, project, automation, and reporting tools across web, mobile, and API environments.
18
Salesforce Sales Cloud
Browser extension $25 a month Record5.2 Visit Salesforce Sales Cloud suits sales teams that need CRM access, pipeline views, and shared account information.
Before you choose
Check free and paid access
The category includes products with free access; a published paid figure indicates where subscription pricing starts.
A free plan can help you assess basic fit before committing to paid access.
Use a trial when available
Free trials are available for products in this category. Creatio Sales and Insightly CRM show 14-day trials; Kommo also shows a 14-day trial and pricing beginning at $25 per user per month.
Check the trial terms before you plan a rollout or migration.
Match sales and workflow features
Review Sales automation, Sales pipelines and Workflow automation together. These fields show how a tool fits lead handling, pipeline stages and repeat business processes.
Reporting depth helps you judge how the CRM presents sales activity and progress.
Choose the right platform
This category includes products for web, Android, iOS, APIs, extensions and self-hosted environments. Match the platform to the devices and systems your team already uses.
The Mobile apps field provides a direct comparison for phone and tablet access.
Consider code access and hosting
Open-source code is available from products in this category. If you need control over deployment or code, look for a tool that supports open-source use and self-hosting.
Confirm that the hosting model fits your maintenance and integration plans.
Questions
Are free plans available among these CRM tools?
The category includes products with free plans. Check the Free plan field for the current option and review Paid from pricing before choosing a subscription.
Can I try a CRM before paying?
Free trials are available for products in this category. Creatio Sales and Insightly CRM show 14-day trials, and Kommo also shows a 14-day trial.
What deployment platforms are represented by these CRM tools?
The category includes web, Android, iOS, API, extension and self-hosted deployments.
Which sales functions should I evaluate?
Review Sales automation and Sales pipelines, then examine Workflow automation and Reporting depth to see how a tool fits your process.
Is open-source CRM available?
Open-source code is available from products in this category. Self-hosted deployment is also represented as a platform option.
Does the comparison include mobile apps?
Yes. Mobile apps are one comparison field, while Android and iOS are represented platforms.
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