Attio

Attio is a CRM for managing pipeline, progressing deals and growing accounts. It includes visual sales pipelines, email sync and AI features, along with Ask Attio, workflows, custom agents, a web agent and sequences. The platform can automatically enrich records and sync contacts in real time. Email and calendar connections are available, though the number of accounts per user depends on the plan. Integrations listed in its App Store include Slack, Zapier, Typeform, Segment and Mailchimp. Developers can use a REST API and App SDK to build apps that read and write workspace information. Attio is available on the web, macOS, iOS and Android, with a Google Chrome extension. The Free plan costs nothing, billed monthly, and includes 3 seats, 50,000 records and 50 GB of file storage. Plus costs $4,435 a month and includes up to 10 seats, 5 objects and 250,000 records. Pro costs $9,979 a month, with unlimited seats, 12 objects and 1,000,000 records. Enterprise lists unlimited seats and objects with a custom record limit. Attio is headquartered in London, United Kingdom.

Attio combines CRM workflows with AI and developer tools across web, desktop and mobile. Compare the seat, object and record limits with your team's needs, and note that email and calendar account allowances depend on plan.

Attio may suit teams that need a CRM with sales pipelines, contact enrichment and email or calendar sync. Its API and App SDK also make it relevant to developers building workspace integrations.

Attio is a CRM for teams that need sales pipelines, enriched customer records, communication syncing, and automation in one workspace. It suits growing teams that work across devices and want developer access to their CRM. The main decision is whether its seat, object, and record limits—and unusually high published paid prices—fit the scale of your operation.

Overview

Attio combines a visual sales pipeline with contact and account records, email and calendar synchronization, and real-time data enrichment. Automatically enriched records and synced contacts can reduce repetitive upkeep, while email and calendar connections bring conversations and appointments into the CRM. The number of accounts each user can connect depends on the plan.

Its automation layer includes Ask Attio, workflows, custom agents, a web agent, and sequences. Integrations with Slack, Zapier, Typeform, Segment, and Mailchimp extend the workspace into common sales and marketing systems. The REST API and App SDK let developers build applications that read and write workspace information, giving technical teams more control over how Attio fits their processes.

Key features

Pipeline and data management

The visual pipeline is aimed at moving deals forward and growing accounts, not merely storing contacts. Enrichment and real-time contact synchronization help keep records current without relying entirely on manual updates. Email and calendar sync can centralize communication, although the plan-specific connected-account allowance matters for users with several inboxes or calendars.

AI, automation, and extensibility

Ask Attio, custom agents, workflows, the web agent, and sequences provide several ways to automate recurring CRM work. That range should appeal to teams that want more than fixed sales stages. The API and App SDK are a meaningful advantage for organizations that need custom integrations or applications reading and writing workspace data.

Integrations and support

Slack, Zapier, Typeform, Segment, and Mailchimp cover collaboration, automation, forms, customer data, and marketing connections. Attio also provides a Help Center, Academy, developer documentation, community, and system status page, giving both everyday users and technical administrators dedicated learning and support channels.

Pricing

The Free plan is a sensible starting point for a small team, with enough seats and records to establish a CRM without a subscription. Its three-seat ceiling makes it unsuitable for a larger sales group. Plus raises capacity to ten seats and five objects, but the published monthly price is a substantial step up and still imposes structural limits. Pro removes the seat ceiling and increases object and record capacity, making it the more practical paid tier for larger teams, though its published price is higher again. Enterprise is for organizations that need unlimited objects, a tailored record allowance, and advanced security and administrative control; pricing is custom. Attio offers a 14-day trial, and the product uses a freemium model with a free plan.

Platforms

Attio runs on the web and has apps for macOS, iOS, and Android. A Google Chrome extension supports browser-based work, while the REST API provides programmatic access. This combination suits teams moving between office computers, phones, browsers, and connected internal tools.

Who it's for

Attio is best for teams that want a configurable CRM with AI-assisted automation, synchronized communications, enriched records, and developer tooling. It is especially well suited to organizations already using several connected services or building custom workflows. Small teams can start free, but larger groups should calculate the cost of the paid tiers and check object, record, and account allowances before committing.

Pros and cons

• Pros: Visual pipeline, enrichment, and real-time contact sync combine sales tracking with ongoing data maintenance.
• Pros: Ask Attio, agents, workflows, web automation, and sequences offer a broad automation toolkit.
• Pros: REST API and App SDK support custom applications that read and write workspace information.
• Pros: Web, macOS, iOS, Android, and Chrome coverage supports mixed-device teams.
• Cons: Free is limited to three seats, while Plus is capped at ten; growing teams must move up plans.
• Cons: Plus and Pro have object ceilings, and record allowances remain finite until Enterprise.
• Cons: The published prices of $4,435 and $9,979 a month make paid adoption a major budget decision.

Alternatives

If you want to compare broader sales-focused products, browse Sales Force Automation Software or CRM Software.

• Freshsales is a lower-cost freemium option with a free plan for up to three users and a Growth plan at $9 a month when billed annually.
• Zoho CRM offers a free three-user tier and a Standard plan at $23 a month billed annually.
• Vtiger CRM suits teams wanting a forever-free plan for up to ten users, 3,000 records, and 1,000 emails per month.
• Bigin by Zoho CRM is aimed at very small teams needing a single-user free plan with 500 records and one pipeline.
• Bitrix24 CRM is an alternative with a free basic CRM for one or two users and 5 GB of storage.
• Frappe CRM is the open-source alternative, with Sites from $5 a month and Servers from $20 a month.
• Membrain offers a free Active Pipeline plan for up to three full users and five lite users.
• Odoo CRM is an open-source suite option with a free one-app plan for unlimited users.

Verdict

Choose Attio if your team wants a modern CRM that joins visual pipelines, enriched records, AI and workflow automation, synchronized communications, and developer access across desktop and mobile. Its free tier is useful for a small group, but the paid prices and plan ceilings make careful capacity planning essential. Look elsewhere if you need a lower-cost expansion path or straightforward high-volume limits without moving to custom Enterprise pricing.