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Capsule CRM
Capsule CRM · Manchester, United Kingdom · founded 2009
What it is
Capsule CRM is customer relationship management software for organizing contacts, sales activity, and related customer work. It provides a visual sales pipeline, email synchronization, marketing automation, and AI features. The service runs in a web browser and has apps for iOS and Android, allowing work across those platforms. Capsule CRM uses a freemium model with a Free plan priced as free and a 14-day trial. The Free plan supports two users, 250 contacts, five custom fields, and one sales pipeline. Starter lists capacity for 30,000 contacts, Growth for 60,000, and Advanced for 120,000 contacts with 50 project boards and 50 sales pipelines. Ultimate includes Advanced features plus a dedicated account manager, custom training, and priority support. Capsule CRM was founded in 2009 and is headquartered in Manchester, United Kingdom.
For and against
For
- Visual sales pipeline
- Email synchronization
- Marketing automation and AI features
- Web, iOS, and Android access
- Free plan for two users
Against
- Free plan limits contacts to 250
- Free plan includes one sales pipeline
- Starter, Growth, and Advanced prices not listed
The verdict
Capsule CRM combines contact management with pipeline, email, marketing, and AI tools. The Free plan gives small teams a defined starting point, while higher plans provide larger contact allowances and added operational capacity.
Who it suits
Capsule CRM suits teams that need contact organization and sales pipeline management across web and mobile platforms. Its free allowance can fit smaller teams starting with basic CRM work.
Plans and prices
Free
maximum 2 users · 250 contacts · 5 custom fields · 1 sales pipeline
Read 21 Oct 2026 · capsulecrm.com
Starter
30,000 contacts · 1 sales pipeline · 1 project board · 50 custom fields
Read 21 Oct 2026 · capsulecrm.com
Growth
60,000 contacts · 5 sales pipelines · 5 project boards · workflow automation
Read 21 Oct 2026 · capsulecrm.com
Advanced
120,000 contacts · 50 sales pipelines · 50 project boards · 300 custom fields
Read 21 Oct 2026 · capsulecrm.com
Marketing add-on
email marketing · webforms · marketing analytics · automations
Read 21 Oct 2026 · capsulecrm.com
Ultimate
for scaling teams with 5+ users · account manager · custom training · premium onboarding
Read 21 Oct 2026 · capsulecrm.com
On the record
- AI data handling
- Capsule says customer data is not used to train AI models, AI inputs are not shared outside the account and AI features can be disabled.capsulecrm.com · read 21 Oct 2026
- AI features
- Yescapsulecrm.com · read 20 Sep 2026
- API
- Capsule provides a RESTful API with OAuth 2 authentication and personal access tokens for bespoke or third-party integrations.capsulecrm.com · read 21 Oct 2026
- API documentation depth
- Developer documentation covers parties, opportunities, projects, tasks, entries, attachments, filters, tracks, users, teams, tags, custom fields, pipelines, boards, stages and REST hooks.developer.capsulecrm.com · read 21 Oct 2026
- Company size
- Crunchbase lists Zestia as having 11–50 employees and identifies Duncan Stockdill, Phillip Haines and Wendy Rule as founders.crunchbase.com · read 21 Oct 2026
- Contact management
- The product stores customer relationship records, supports full-text search, custom fields, tags, imports and file attachments.capsulecrm.com · read 21 Oct 2026
- Email sync
- Yescapsulecrm.com · read 20 Sep 2026
- Email tools
- Capsule supports Gmail and Outlook connections, reusable email templates, mailbox connection, sending from Capsule and shared inboxes.capsulecrm.com · read 21 Oct 2026
- Free trial
- Yescapsulecrm.com · read 20 Sep 2026
- Integrations
- The integration catalog lists services including Xero, QuickBooks, FreshBooks, Sage, FreeAgent, KashFlow, Mailchimp, Wufoo, Zendesk, Zapier, Google, Microsoft, Zoom and Slack.capsulecrm.com · read 21 Oct 2026
- Licence
- Capsule’s terms provide access to an online service operated by Zestia Limited and do not publish an open-source licence or source-code distribution.capsulecrm.com · read 21 Oct 2026
- Limit: advanced reporting
- G2 reviewers report that native reporting is limited for deeper analysis and combining custom fields with financial data.g2.com · read 21 Oct 2026
- Limit: free plan and scaling cost
- GetApp reviewers mention the free plan’s contact and feature caps and rising costs as additional users are added.getapp.com · read 21 Oct 2026
- Limit: marketing automation
- GetApp user analysis rates marketing automation lower than core features and notes requests for more advanced campaigns and automation.getapp.com · read 21 Oct 2026
- Limit: mobile functionality
- Google Play reviewers report confusing or limited mobile functionality and unresolved address-map issues.play.google.com · read 21 Oct 2026
- Limit: subscription complaint
- A Trustpilot reviewer complained that cancellation followed an annual subscription without a prorated refund, although Capsule replied that monthly billing had been explained.trustpilot.com · read 21 Oct 2026
- Maker legal name
- The service is operated by Zestia Limited, an English private limited company registered under number 06418281.capsulecrm.com · read 21 Oct 2026
- Marketing automation
- Yescapsulecrm.com · read 20 Sep 2026
