HubSpot Marketing Hub
by HubSpot Marketing HubHubSpot Marketing Hub is freemium marketing automation software for lead generation, campaigns and customer journeys.
Free plan Free trial AndroidiPhone & iPadWebAPI
Best Customer Journey Orchestration Software 2026
Facts read 20 Sep 2026 – 12 Oct 2026
Customer journey orchestration software can be compared by how journeys are configured, triggered, and delivered across channels. Orchestration mode and real-time triggers describe key setup choices, while the active journey limit indicates listed scope. Compare supported channels and mobile app journeys with web personalization to see which interactions align with your needs. Free-plan availability and paid-from pricing add cost context. OneSignal, Twilio Segment, and Zeta Marketing Platform are among the entries, with Airship Experimentation and Cordial also included. Consider the channels and customer responses your workflows need to accommodate, then weigh the listed journey limits and personalization capabilities against those requirements.
The standings: top 10
| Name | In a line | Record score | Price from | Try it free | Runs on | Facts read |
|---|---|---|---|---|---|---|
| 01 HubSpot Marketing Hub | HubSpot Marketing Hub is freemium marketing automation software for lead generation, campaigns and customer journeys. | 5.9 | Free plan | Free plan | Android, iPhone & iPad, Web, API | 28 Sep 2026 |
| 02 OneSignal | OneSignal suits teams that need to coordinate messaging across push, email and other listed channels. | 5.5 | $19 a month | Free plan | Android, iPhone & iPad, Web, Windows | 27 Sep 2026 |
| 03 Microsoft Dynamics 365 Sales | 5.4 | — | Free trial | Android, iPhone & iPad, Web, API | 7 Oct 2026 | |
| 04 CleverTap | CleverTap suits growing, expanding, and enterprise teams running cross-channel engagement, analytics, personalization, and automated customer journeys. | 4.7 | $85 a month | Free trial | Android, iPhone & iPad, Web, API | 3 Oct 2026 |
| 05 Salesforce Marketing Cloud Engagement | 4.6 | $2,000 a month, billed yearly | — | Web, API | 7 Oct 2026 | |
| 06 Braze | Braze says it serves companies from startups launching engagement programs to scaling businesses and large global enterprises. | 4.5 | — | Free trial | Android, iPhone & iPad, Web, API | 8 Oct 2026 |
| 07 Connectif | Connectif suits eCommerce teams that want to coordinate customer data, audience segments, and automated campaigns across multiple channels. | 4.5 | — | Free trial | Android, iPhone & iPad, Web, API | 8 Oct 2026 |
| 08 Klaviyo | Klaviyo suits teams seeking coordinated marketing across multiple messaging channels, with segmentation, automation, and integrations. | 4.4 | Free plan | Free plan | Web | 27 Sep 2026 |
| 09 Oracle Responsys | 4.4 | $2 a year | — | Android, iPhone & iPad, Web, API | 12 Oct 2026 | |
| 10 Netcore Customer Engagement | 4.3 | — | Free trial | Android, iPhone & iPad, Web, API | 2 Oct 2026 |
02
OneSignal
OneSignal suits teams that need to coordinate messaging across push, email and other listed channels.
AndroidiPhone & iPadWeb+2 Record5.5 Visit
03
Microsoft Dynamics 365 Sales
AndroidiPhone & iPadWeb+1 Record5.4 Visit
04
CleverTap
CleverTap suits growing, expanding, and enterprise teams running cross-channel engagement, analytics, personalization, and automated customer journeys.
AndroidiPhone & iPadWeb+1 Record4.7 Visit
05
Salesforce Marketing Cloud Engagement
WebAPI Record4.6 Visit
6
Braze
AndroidiPhone & iPadWeb+1 — Record4.5 Visit Braze says it serves companies from startups launching engagement programs to scaling businesses and large global enterprises.
7
Connectif
AndroidiPhone & iPadWeb+1 — Record4.5 Visit Connectif suits eCommerce teams that want to coordinate customer data, audience segments, and automated campaigns across multiple channels.
8
Klaviyo
Web Free plan Record4.4 Visit Klaviyo suits teams seeking coordinated marketing across multiple messaging channels, with segmentation, automation, and integrations.
11
Insider One
AndroidiPhone & iPadWeb+1 — Record4.2 Visit It is intended for marketers and customer engagement teams coordinating personalized experiences across channels.
12
Iterable
AndroidiPhone & iPadWeb+1 — Record4.2 Visit Iterable suits enterprise-scale teams that want to coordinate customer messaging and journeys across channels.
14
Optimove
AndroidiPhone & iPadWeb+1 — Record4.2 Visit Optimove is aimed at consumer brands managing customer journeys and campaigns across multiple channels.
15
Selligent
AndroidiPhone & iPadWeb+1 — Record4.2 Visit Selligent is aimed at enterprise businesses planning personalized campaigns across multiple digital channels.
16
WebEngage
AndroidiPhone & iPadWeb+1 — Record4.2 Visit WebEngage suits consumer businesses seeking to coordinate customer data, segmentation, analytics, personalization, and messaging across channels.
17
Xtremepush
AndroidiPhone & iPadWeb+1 — Record4.2 Visit Xtremepush is intended for organizations running personalized, multi-channel CRM and loyalty campaigns.
18
Zeta Marketing Platform
AndroidiPhone & iPadWeb+1 — Record4.2 Visit It suits marketers seeking to coordinate customer acquisition, growth and retention across paid, owned and earned media.
20
Customer.io
AndroidiPhone & iPadWeb $100 a month Record4.1 Visit Customer.io suits teams looking for automated email, customer journeys, lead scoring, and lead capture forms across web and mobile platforms.
21
Airship Experimentation
AndroidiPhone & iPadWeb+1 — Record4.0 Visit It suits teams measuring and optimizing app or web experiences, including growth-focused teams using the self-service Essentials option.
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