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Ranked on the record · 28 apps

Best Brand Tracking Software 2026

Facts read 20 Sep 2026 – 12 Oct 2026

Use brand tracking software to follow awareness, perception, competitor results and brand equity. Survey and reporting access may span web, API, iOS or Android.

The standings: top 10

NameRecord scorePrice fromTry it freeRuns onFacts read
01 SurveyMonkey5.5Free planFree planAndroid, iPhone & iPad, API27 Sep 2026
02 Conjointly5.2$2,895 a yearFree planWeb, API28 Sep 2026
03 Pollfish5.2$10,000 a yearFree planWeb, API7 Oct 2026
04 Qualtrics4.5$420 a month, billed yearlyFree planAPI27 Sep 2026
05 YouGov Surveys: Self-Serve4.2——Web12 Oct 2026
06 Kantar LINK AI3.9——Web4 Oct 2026
07 Zappi3.7——Web9 Oct 2026
08 quantilope3.0$2,000 a month—API20 Sep 2026
09 Brandr Intelligence2.8Free planFree planWeb29 Sep 2026
10 OnePulse Brand Tracking2.7——Android, iPhone & iPad, Web29 Sep 2026

The entries let you compare free options, starting paid rates, measurement features, survey cadence, response quotas and market availability. The list places newer releases before older ones and uses figures published by the makers.

01

SurveyMonkey

by SurveyMonkey

SurveyMonkey suits individuals or teams creating surveys, forms, or quizzes and reviewing response data.

Free plan AndroidiPhone & iPadAPI
04

Qualtrics

Qualtrics may suit individuals or small teams needing surveys and research analysis, as well as enterprise organizations seeking higher response volumes.

API
Record4.5 Visit
6 Web — Record3.9 Visit
7 Web — Record3.7 Visit
8 API $2,000 a month Record3.0 Visit
9 Web Free plan Record2.8 Visit
10 AndroidiPhone & iPadWeb — Record2.7 Visit
11 Web — Record2.4 Visit
12 Web — Record2.4 Visit
13 Web — Record2.4 Visit
14 Web — Record2.4 Visit
15 Web — Record2.3 Visit
16 Web — Record2.3 Visit
17 Web — Record2.3 Visit
18 Web — Record2.3 Visit
19 Web — Record2.3 Visit
20 Web — Record2.3 Visit
21 Web — Record2.3 Visit
22 Web — Record2.2 Visit
23 — Record2.2 Visit
24 Web — Record2.2 Visit
25 Web — Record2.2 Visit

Before you choose

Check the plan structure

Compare a free plan with a free trial and review what a paid tier includes. Brandr Intelligence shows a free plan and paid access from $229 per month; some other prices are available on request or begin at a stated amount.

Choose measures that fit your goals

Assess awareness tracking, perception measurement, competitor benchmarking and brand equity dashboard availability. Select the measures that fit the decisions you need to make.

Review survey limits

Check each tool's survey cadence and response allowance before deciding. These entries indicate collection frequency and the number of responses included in a plan.

Confirm access and market coverage

Verify that web, API, iOS or Android access matches your needs. Review the markets supported to ensure the service covers your intended audience.

Questions

Which measures are included in brand tracking software?
Entries compare awareness tracking, perception measurement, competitor benchmarking, brand equity dashboards and survey settings.
Is a free plan available?
Brandr Intelligence lists a free plan. Its paid access starts at $229 per month.
Do any brand tracking tools offer a free trial?
Some products in this category provide a free trial. Review each product's terms for conditions.
What platform support is available?
Products in this category support web, API, iOS or Android platforms. Check the product details for the platform you need.
What pricing details should I compare?
Compare whether a free plan exists, the paid starting price and whether pricing is listed as available on request.