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Best Account-Based Marketing Software in 2026

Updated

In short: Turtl is ranked #1 of 30 as of 3 October 2026, ahead of Abmatic AI and AdRoll. The best-ranked option with a free plan is Abmatic AI. The lowest first paid tier on this page is Factors.ai at $0.50/mo.

Account-based marketing tools help you organize marketing around target organizations and the people involved in their decisions. Compare account selection, intent data, and buying-group support to see how each option approaches targeting. Account personalization, campaign channels, and reporting offer further ways to assess fit for your work. The ranked entries begin with Abmatic AI, Turtl, and Folloze, with Hushly and Warmly next among the listed options. Consider free-plan availability and paid-from pricing alongside the capabilities shown, so you can weigh cost against the marketing functions you need.

30 account-based marketing software ranked on what their makers publish — plans and prices, free tiers, platforms and the facts on their own pages.

30ranked
5free plans on this page
$0.50/molowest paid tier
3 Oct 2026last checked

Recognised 40% · Phone app 26% · Documented 20% · Free plan 14% of the score

  1. 1 Turtl Android only RecognisedPhone appDocumentedFree plan 7.9Free Intent data: YesAccount selection: CRM/MAP target-account lists; Account Reveal; firmographic, behavioral, persona, buyer-stage, and intent dataCampaign channels: Interactive Docs; landing pages; PDF publishing; gated forms; CRM/MAP workflows; advertising and promotion
  2. 2 Abmatic AI No phone app RecognisedPhone appDocumentedFree plan 6.4$3,000/mo Intent data: YesAccount selection: Firmographic, technographic, intent, and CRM filtersCampaign channels: Web, email, LinkedIn, display, Meta, OpenAI, and ad retargeting
  3. 3 AdRoll No phone app RecognisedPhone appDocumentedFree plan 6.4Free
  4. 4 Ploy No phone app RecognisedPhone appDocumentedFree plan 6.4$50/mo Intent data: YesAccount selection: Target-account lists from CRM; named-account visitor identification; firmographic, industry, headcount, funding-stage, and likely-contact dataCampaign channels: Personalized landing pages and microsites; website intent scoring; Attio and HubSpot CRM sync; Slack alerts
  5. 5 Hushly No phone app RecognisedPhone appDocumentedFree plan 6.3$99/mo Intent data: YesAccount selection: firmographic, technographic, behavioral, intent, Salesforce insights, public and private account intelligenceCampaign channels: websites, campaign landing pages, account microsites, content hubs, embed streams
  6. 6 Propensity No phone app RecognisedPhone appDocumentedFree plan 5.8$2,000/mo Intent data: YesAccount selection: Firmographic filters; intent signals; CRM imports; CSV uploads; ICP Builder; retargetingCampaign channels: Social; Propensity Display Network; native; direct mail; marketing email; contextual ads; geofencing; LinkedIn; Facebook; Google; YouTube; TikTok; Reddit
  7. 7 Factors.ai No phone app RecognisedPhone appDocumentedFree plan 5.7$0.50/mo
  8. 8 D&B Hoovers No phone app RecognisedPhone appDocumentedFree plan 5.6$44.08/mo Intent data: YesAccount selection: AI-based scoring; ideal customer profile; industry; company size; location; fit; intent; riskCampaign channels: web; display ads; social media; email; sales plays
  9. 9 Metadata No phone app RecognisedPhone appDocumentedFree plan 5.6
  10. 10 N.Rich No phone app RecognisedPhone appDocumentedFree plan 5.6$2902.50/mo Intent data: YesAccount selection: Firmographic data; technographic data; first-party intent; third-party intent; CRM data; Dynamic ICPCampaign channels: Display advertising; video advertising; native article advertising; LinkedIn Ads; content syndication
  11. 11 6sense No phone app RecognisedPhone appDocumentedFree plan 5.5 Intent data: Yes
  12. 12 Albacross No phone app RecognisedPhone appDocumentedFree plan 5.5
  13. 13 Foundry Intent No phone app RecognisedPhone appDocumentedFree plan 5.5 Intent data: YesAccount selection: ICP and firmographic criteria; target account lists; intent signals; AI/predictive scoring; territories; lead-to-account matchingCampaign channels: display advertising; LinkedIn/social advertising; website personalization; CRM actions; sales activation; 1:1 Smart Pages
  14. 14 CaliberMind No phone app RecognisedPhone appDocumentedFree plan 5.4
  15. 15 Demandbase No phone app RecognisedPhone appDocumentedFree plan 5.4 Intent data: Yes
  16. 16 Factors.ai No phone app RecognisedPhone appDocumentedFree plan 5.4$199/mo
  17. 17 Folloze No phone app RecognisedPhone appDocumentedFree plan 5.4 Intent data: YesAccount selection: Account, industry, role, buying stage, first-party behavioral signals, 6sense, DemandbaseCampaign channels: Web, email, ads, LinkedIn, events, ABM, sales outreach
  18. 18 Harpoon No phone app RecognisedPhone appDocumentedFree plan 5.4 Intent data: YesAccount selection: ICP fit, company filters, persona filters, domain search, account scoringCampaign channels: email, LinkedIn, calls, LinkedIn Ads
  19. 19 Jabmo ABM No phone app RecognisedPhone appDocumentedFree plan 5.4 Intent data: YesAccount selection: ICP scoring and fit grades; purchase-intent signals; account and contact data; lookalike audiences; demographic, firmographic, technographic and intent filtersCampaign channels: Programmatic, LinkedIn, display, email, social, telemarketing
  20. 20 TechTarget Priority Engine No phone app RecognisedPhone appDocumentedFree plan 5.4 Intent data: YesAccount selection: Account research activity, numerical score, trend, status, firmographics, topic interests, ABM lists, and target-account prioritizationCampaign channels: Account-based email, programmatic advertising, social advertising, CRM workflows, and sales-engagement cadences
  21. 21 Zymplify No phone app RecognisedPhone appDocumentedFree plan 5.4 Intent data: YesAccount selection: Research Quadrant; intent spikes; contact search; lookalike audiences; ICP, role and firmographic filtersCampaign channels: email; social; blog; PPC; LinkedIn audiences; sales cadences; automated workflows
  22. 22 Influ2 No phone app RecognisedPhone appDocumentedFree plan 5.3 Intent data: YesAccount selection: CRM data, sales activity, pipeline stages, ICP matching, and target-contact selectionCampaign channels: Display advertising, social media advertising, CRM, marketing automation, sales engagement, Slack, and Microsoft Teams
  23. 23 Uberflip No phone app RecognisedPhone appDocumentedFree plan 5.3
  24. 24 Mutiny No phone app RecognisedPhone appDocumentedFree plan 5.2
  25. 25 Tofu No phone app RecognisedPhone appDocumentedFree plan 5.1 Intent data: YesAccount selection: CRM target-account lists; firmographics; technographics; intent signals; hiring signals; deal stage; seller notes; asset downloads; page visits; product usage; closed-lost reasons; form fillsCampaign channels: email; landing pages; LinkedIn ads; display ads

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Questions about this list

Which account-based marketing software is ranked first on Samsung Mobile US Press?

Turtl is ranked #1 of 30 with a score of 7.9. Abmatic AI is second and AdRoll third.

How many of these have a free plan?

5 of the 25 on this page publish a free plan on their own pricing pages.

Which is the cheapest paid option?

On this page, Factors.ai has the lowest first paid tier we found: $0.50/mo.

How is this list ranked?

Ranked mobile-first: a phone app alongside the web or desktop product, a free tier and the depth of its documentation. Paid placements never change a rank.

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