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TechTarget Priority Engine
TechTarget Priority Engine · Boston, Massachusetts, United States · founded 1999
What it is
TechTarget Priority Engine is a web-based intent data product for technology sales and marketing teams. It identifies active prospects and target accounts by showing the technologies and vendors prospects are researching, using signals based on observed engagement with editorial content about technology buying decisions. The modular Portal addresses strategy, demand generation, marketing, and sales. Its buyer network is described as having 58M+ permissioned members across 220 media properties. Sales features can prioritize prospects, provide account-journey details, and support adding prospects to sales engagement cadences. Teams can build dynamic account lists that combine CRM data, third-party intent, and Priority Engine intent. Market Monitor shows purchase-intent trends across 240+ B2B technology markets and refreshes every seven days, but is available only to qualifying Informa TechTarget subscribers and Omdia annual Go-to-Market Insights & Advisory customers. Named integrations include Salesforce, Dynamics 365, HubSpot, Marketo, Pardot, and Eloqua. Pricing is on request; the product page directs visitors to request a demo.
For and against
For
- Shows prospect-level technology and vendor research.
- Supports dynamic account lists.
- Integrates with named CRM and marketing platforms.
- Market Monitor covers 240+ B2B technology markets.
- Meets stated SOC 2 criteria for security, availability, and confidentiality.
Against
- Pricing is available on request.
- Market Monitor access has subscriber eligibility limits.
- Inbound Converter is capped at 100,000 calls per day.
The verdict
Priority Engine combines prospect intent signals with sales and account-list features for technology go-to-market teams. Check the access conditions for Market Monitor and request a demo for pricing details.
Who it suits
Priority Engine is intended for go-to-market teams in strategy, demand generation, marketing, and sales. It may suit teams looking to prioritize active technology prospects and coordinate account-based campaigns.
Plans and prices
Informa TechTarget Portal / Priority Engine
Custom pricing not stated; request a demo/contact sales
Read 5 Oct 2026 · informatechtarget.com
On the record
- ABM lists
- Lists can combine CRM data, third-party intent and Priority Engine intent, then update dynamically as signals and account scoring change.informatechtarget.com · read 5 Oct 2026
- AI feature
- IntentMail AI generates personalized sales emails using prospect intent, company information, and the organization’s value proposition.informatechtarget.com · read 5 Oct 2026
- Audience
- The Portal describes its buyer network as having 58M+ permissioned members across 220 media properties.informatechtarget.com · read 5 Oct 2026
- Availability limit
- Market Monitor is available to qualifying Informa TechTarget subscribers and customers of Omdia’s annual Go-to-Market Insights & Advisory service.informatechtarget.com · read 5 Oct 2026
- Data source
- Its intent signals are based on directly observed engagement with editorial content about technology buying decisions.informatechtarget.com · read 5 Oct 2026
- Integrations
- The sales product page names Salesforce, Outreach, and Salesloft integrations and workflows.informatechtarget.com · read 5 Oct 2026
- Intended users
- Portal modules address go-to-market teams across strategy, demand generation, marketing, and sales.informatechtarget.com · read 5 Oct 2026
- Intent data
- Yesinformatechtarget.com · read 20 Sep 2026
- Market insights
- Market Monitor provides purchase-intent trends across 240+ B2B technology markets and refreshes the data every seven days.informatechtarget.com · read 5 Oct 2026
- Pricing
- The product page directs visitors to request a demo and does not state a price.informatechtarget.com · read 5 Oct 2026
- Priority Engine intent
- Priority Engine provides prospect-level intent showing the technologies and vendors prospects are researching.informatechtarget.com · read 5 Oct 2026
- Privacy
- The product page describes its prospects and active accounts as permissioned and GDPR-compliant.informatechtarget.com · read 5 Oct 2026
- Product purpose
- Priority Engine provides technology sales and marketing teams with access to active accounts and prospects researching technologies in their markets.informatechtarget.com · read 5 Oct 2026
- Prospect intent
- It shows the technologies and vendors prospects are personally researching.informatechtarget.com · read 5 Oct 2026
- Purpose
- Portal is a modular solution for go-to-market teams to access in-market audiences using first-party intent data.informatechtarget.com · read 5 Oct 2026
- Research signals
- Its intent signals are based on directly observed first-party research on buy-cycle content.informatechtarget.com · read 5 Oct 2026
- Sales features
- Intent Data for Sales prioritizes active prospects, provides account-journey details, and supports adding prospects to sales engagement cadences.informatechtarget.com · read 5 Oct 2026
- Sales use
- The product helps sellers identify and prioritize active people at target accounts and engage them while they research relevant solutions.informatechtarget.com · read 5 Oct 2026
