Harpoon
Uberlândia, Minas Gerais, Brazil
What it is
Harpoon is a web-based B2B Account-Based Marketing platform for identifying target accounts, engaging buying groups, and supporting sales outreach. Its database lists over 75 million companies and over 100 million mapped decision makers. Teams can search by domain, use more than 20 company filters and more than 15 persona filters, then score accounts by ideal-customer fit, engagement, and purchase intent. Harpoon supports account journey orchestration, personalized cadences, automated actions, tracking, and real-time intent alerts. Campaign channels include email, LinkedIn, calls, and LinkedIn Ads. Account personalization, buying-group support, and engagement reporting are included. Native integrations include HubSpot, Salesforce, RD Station, Pipedrive, Zoho, Microsoft Dynamics, Apollo.io, and Clearbit; Constant Contact, Gmail, Outlook, Make, and Zapier are marked coming soon. Harpoon says it was built for the Latin American market and stores data on encrypted AWS servers in the United States while following Brazilian LGPD requirements.
For and against
For
- Large company and decision-maker database
- Offers company and persona filters
- Combines journeys and cadences
- Includes intent scoring and alerts
- Provides many native integrations
Against
- Pricing requires a personalized proposal
- Subscriptions are annual
- Several integrations are coming soon
The verdict
Harpoon brings account discovery, scoring, orchestration, outreach, and engagement reporting into one ABM platform. Its extensive data coverage and CRM integrations support teams organizing campaigns around named accounts.
Who it suits
Harpoon suits B2B companies with a defined ideal customer profile and meaningful deal sizes, especially teams targeting the Latin American market. It is designed for account-focused marketing and sales coordination.
Plans and prices
Annual subscription; personalized plan
Personalized proposal required · access after payment confirmation
Read 7 Oct 2026 · harpoon.digital
On the record
- Account data
- The platform lists more than 75 million companies and more than 100 million mapped decision makers.harpoon.digital · read 7 Oct 2026
- Account scoring
- Harpoon scores accounts using ICP fit, engagement, and intent signals to help teams prioritize accounts.harpoon.digital · read 7 Oct 2026
- Contracting
- The maker says contracting is by annual subscription paid in 12 monthly installments, with platform access released after payment confirmation.harpoon.digital · read 7 Oct 2026
- Contract term
- The FAQ says subscriptions are annual and paid in 12 monthly installments.harpoon.digital · read 7 Oct 2026
- Data coverage
- The platform states that its database includes over 75 million companies and over 100 million mapped decision makers.harpoon.digital · read 7 Oct 2026
- Data location and retention
- The privacy policy says servers are located in the United States and access logs are retained for at least six months.harpoon.digital · read 7 Oct 2026
- Data retention
- The FAQ says access logs are retained for at least six months and data is not shared with third parties outside the contractual scope.harpoon.digital · read 7 Oct 2026
- Filters
- Harpoon offers more than 20 company filter options and more than 15 persona filter options.harpoon.digital · read 7 Oct 2026
- Integration availability
- The site marks Constant Contact, Gmail, Outlook, Make, and Zapier as coming soon.harpoon.digital · read 7 Oct 2026
- Integrations
- The maker lists Apollo.io, Clearbit, Driva, HubSpot, RD Station, Salesforce, Pipedrive, Zoho, Microsoft Dynamics, LinkedIn, and LinkedIn Ads; several other listed connections are marked coming soon.harpoon.digital · read 7 Oct 2026
- Intended customers
- The maker positions Harpoon for B2B teams, especially those selling to large companies and coordinating marketing and sales around strategic accounts.harpoon.digital · read 7 Oct 2026
- Intent data
- Harpoon monitors purchase intent signals in real time and can use automated scoring and alerts to help engage target accounts.harpoon.digital · read 7 Oct 2026
- Journey and outreach
- The platform combines account journey orchestration, personalized cadences, and account analytics in one system.harpoon.digital · read 7 Oct 2026
- Journeys and cadences
- Harpoon supports account journey orchestration and personalized cadences, including automated actions and tracking.harpoon.digital · read 7 Oct 2026
- Pricing
- Pricing varies by plan and number of users; the company offers a personalized proposal rather than listing a price on the FAQ page.harpoon.digital · read 7 Oct 2026
- Product
- Harpoon is a B2B Account-Based Marketing platform for identifying, engaging, and selling to target accounts.harpoon.digital · read 7 Oct 2026
- Security and compliance
- Harpoon says it stores data on AWS servers in the United States with restricted, encrypted access and follows Brazilian LGPD requirements and ANPD guidelines.harpoon.digital · read 7 Oct 2026
- Security and privacy
- Harpoon says it stores data on AWS servers with strictly controlled access and encryption in transit and at rest, and follows ANPD guidance and Brazil’s LGPD.harpoon.digital · read 7 Oct 2026
