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AWeber
AWeber · Chalfont, Pennsylvania, United States · founded 1998
What it is
AWeber is an email marketing platform for small businesses and entrepreneurs, supporting permission-based communication with prospects and customers. Its tools include broadcast newsletters, automated message series, opt-in forms, blog-post notifications, landing pages, ecommerce pages, and web push notifications. Email creation options include drag-and-drop, HTML, and plain-text editors, plus more than 700 responsive HTML templates. AI tools can help draft newsletters and emails, build signup forms and landing pages, and generate subject lines. The platform also offers audience segmentation and A/B testing, and supports payment collection in more than 100 currencies through Stripe. AWeber connects to more than 750 tools, including Shopify, WordPress, PayPal, Facebook, and Zapier. Its REST API with webhooks can manage subscribers, campaigns, analytics, and lists. The free plan supports up to 500 subscribers and 3,000 monthly emails, with one landing page and one automation; free-plan messages carry AWeber branding. Lite costs $12.49 a month billed annually. The 14-day trial automatically starts a paid subscription when it ends. Support is available 24/7 by phone, live chat, or email. Dedicated mobile apps have been retired; phone and tablet users are directed to the browser-based mobile website.
For and against
For
- Free plan allows 500 subscribers and 3,000 monthly emails.
- Includes email automation, landing pages, and A/B testing.
- Connects to more than 750 tools.
- Support is available 24/7 by phone, chat, or email.
- Lite costs $12.49 a month billed annually.
Against
- Free-plan sends include AWeber branding.
- Free plan includes one landing page and one automation.
- Trial automatically starts a paid subscription after 14 days.
- Dedicated mobile apps have been retired.
The verdict
AWeber combines email creation, automation, integrations, and ecommerce features, with a free plan and paid tiers. Note the free-plan branding and trial billing transition, and that phone and tablet access uses a browser rather than a dedicated app.
Who it suits
It suits small businesses and entrepreneurs seeking tools for email campaigns, automations, landing pages, or ecommerce communications. Teams that want browser access on phones and tablets can use AWeber’s mobile website.
Plans and prices
AWeber Free
500 subscribers · 3,000 emails monthly · 1 list profile · 1 workflow automation
Read 28 Sep 2026 · docs.aweber.com
Lite
Unlimited subscribers · 10x subscriber volume monthly · 1 email list · 3 landing pages
Read 28 Sep 2026 · aweber.com
Plus
Unlimited subscribers · 12x subscriber volume monthly · Unlimited email lists · Unlimited landing pages
Read 28 Sep 2026 · aweber.com
Unlimited
Unlimited subscribers · 15 sends per subscriber monthly
Read 20 Sep 2026 · docs.aweber.com
Hold Package
Read 28 Sep 2026 · docs.aweber.com
AWeber Lite
Read 28 Sep 2026 · aweber.com
AWeber Plus
Read 28 Sep 2026 · aweber.com
Done For You
Full setup in 7 days · 30 days unlimited edits · $79 setup fee shown (regularly $599) · Includes Plus
Read 28 Sep 2026 · aweber.com
AWeber Unlimited
Unlimited subscriber capacity · Up to 15 sends per subscriber monthly · Full feature access
Read 28 Sep 2026 · docs.aweber.com
On the record
- A/B testing
- Yesaweber.com · read 20 Sep 2026
- AI capabilities
- AWeber offers AI tools for newsletter drafting, email writing, signup-form building, landing-page building, and subject-line generation.aweber.com · read 28 Sep 2026
- API
- The AWeber API is a REST API with webhooks that lets developers add subscribers, send campaigns, retrieve analytics, and manage lists.docs.aweber.com · read 28 Sep 2026
- API authorization
- Connecting an integration to an AWeber customer account requires OAuth 2.0.api.aweber.com · read 28 Sep 2026
- Automation Templates
- AWeber provides automations that are 90% built and can be customized and activated.aweber.com · read 28 Sep 2026
- Core Features
- Features include email marketing, landing pages, email automation, ecommerce pages, and web push notifications.aweber.com · read 28 Sep 2026
- Company History
- AWeber's copyright notice dates the company to 1998.aweber.com · read 28 Sep 2026
- Core tools
- It supports automated message series, broadcast newsletters, opt-in forms, and blog-post notifications.docs.aweber.com · read 28 Sep 2026
- Ecommerce
- AWeber supports selling products and services, subscriptions and payment plans, sales tracking, and purchase tagging.aweber.com · read 28 Sep 2026
- Email automation
- Yesaweber.com · read 20 Sep 2026
- Email creation
- The platform includes drag-and-drop, HTML, and plain-text editors plus more than 700 responsive HTML templates.aweber.com · read 28 Sep 2026
- Free Plan Branding
- Free-plan sends include AWeber branding; paid plans remove it.aweber.com · read 28 Sep 2026
- Free Plan Features
- The free plan includes one landing page and one automation, with no credit card required.aweber.com · read 28 Sep 2026
- Free Plan Limit
- The free plan supports up to 500 subscribers and 3,000 emails monthly.aweber.com · read 28 Sep 2026
- Integrations
- AWeber integrations connect it with hundreds of third-party tools, and Zapier or Pabbly can bridge to thousands of applications.docs.aweber.com · read 28 Sep 2026
- Landing pages
- Yesaweber.com · read 20 Sep 2026
- Lite Plan Limits
- Lite includes one email list, three landing pages, three automations, three users, and one custom segment.aweber.com · read 28 Sep 2026
- Migration Service
- AWeber provides free account migration handled by its team.aweber.com · read 28 Sep 2026
The review
Overview
AWeber is a small-business email marketing service that brings newsletters, automated campaigns, landing pages, and ecommerce tools together. It is a strong fit for businesses that want more than a basic newsletter sender, though the free tier carries AWeber branding and the 14-day trial converts automatically to a paid subscription.
Campaigns can be built with drag-and-drop, HTML, or plain-text editors, with more than 700 responsive templates and AI tools for drafting email, generating subject lines, and creating signup forms and landing pages. That range gives teams several ways to build campaigns, but businesses that need multiple lists or workflows will quickly outgrow the free plan.
Key features
Campaigns and audience management
AWeber supports broadcast newsletters, automated message series, opt-in forms, blog-post notifications, audience segmentation, and A/B testing. Its automation templates arrive mostly assembled and can be customized before activation, which is useful for small teams that want a head start without giving up control of the workflow.
Landing pages and ecommerce pages extend the service beyond email. Businesses can sell products and services, subscriptions, and payment plans, track sales, and tag purchases; Stripe payments can be collected in more than 100 currencies. These tools make AWeber relevant to businesses that sell directly, not just those sending regular updates.
Integrations, API, and support
AWeber connects to more than 750 tools, including Shopify, WordPress, PayPal, Facebook, and Zapier. Zapier or Pabbly can bridge it to thousands of applications. Developers can use its REST API and webhooks to manage lists, add subscribers, send campaigns, and retrieve analytics; integrations authorize customer accounts through OAuth 2.0.
Free account migration is handled by AWeber's team, and support is available around the clock by phone, live chat, or email. Plus subscribers receive priority 24/7 support; Lite includes 24/7 support. AWeber says it encrypts data in transit and at rest, monitors its systems, keeps backups, assesses risk, and uses DDoS mitigation. It also says it does not sell customer, subscriber, advocate, or visitor information.
Pricing
| Plan | Price | What it includes |
|---|---|---|
| AWeber Free | free | Lifetime access; up to 500 subscribers and 3,000 monthly emails, one list profile, one workflow automation, and one landing page. No credit card is required, but outgoing emails include AWeber branding. |
| Lite | $12.49 a month (billed annually) | Unlimited subscribers and monthly sends up to 10 times the subscriber volume, one email list, three landing pages, three automations, three users, and one custom segment. |
| Plus | $19.99 a month (billed annually) | Unlimited subscribers and monthly sends up to 12 times subscriber volume, plus unlimited lists, landing pages, automations, custom segments, and users. |
| Unlimited | $899 a month (billed monthly) | Unlimited subscribers, up to 15 sends per subscriber monthly, and full feature access. |
| Hold Package | $4.99 a month | Temporarily pauses an account while preserving its data. |
| Done For You | $20 a month (billed annually) | Includes Plus and setup completed in seven days with 30 days of unlimited edits; a $79 setup fee is shown, regularly $599. |
The free plan is a reasonable starting point for a small audience, but its 500-subscriber and 3,000-email monthly caps, single automation, single landing page, and branding are real constraints. Lite removes the subscriber ceiling and offers more room to send, but its one-list limit and three-user cap suit a compact operation better than a growing team. Plus is the more capable fit for businesses that need many lists, workflows, segments, or users. Unlimited is aimed at senders needing uncapped subscriber capacity and up to 15 monthly emails per subscriber, at a much higher monthly price. The Hold Package preserves data during a pause rather than providing campaign capacity. Done For You suits buyers who want setup assistance bundled with Plus.
AWeber offers a 14-day trial, and the paid subscription starts automatically when it ends. Check the billing transition before starting if you do not intend to continue. The stated Lite price is billed annually, so it is not a month-to-month commitment.
Platforms
AWeber is available on the web and through an API. Dedicated mobile apps have been retired; phone and tablet users are directed to its browser-based mobile website. That is workable for mobile access, but buyers who require a dedicated app should look elsewhere.
Who it's for
AWeber is best suited to small businesses and entrepreneurs that want newsletters, prebuilt-but-editable automations, landing pages, and sales tools in one service. It is particularly useful when integrations, migration assistance, or direct selling matter. It is less compelling for a business that needs an unbranded free tier, extensive list capacity on the lowest paid plan, or dedicated mobile apps.
Pros and cons
- Pros: More than 700 responsive templates and several email editors give teams flexibility in campaign creation.
- Pros: More than 750 integrations, plus API access and webhooks, support connections to a broad range of business tools.
- Pros: Ecommerce pages, sales tracking, purchase tagging, and payment collection in more than 100 currencies extend the service beyond email newsletters.
- Cons: The free plan is capped at 500 subscribers and 3,000 monthly emails, allows one automation and landing page, and adds AWeber branding to sends.
- Cons: Lite limits users to one email list and three users, so teams needing several audiences or broader collaboration must consider Plus.
- Cons: The trial converts to paid automatically, and mobile use is browser-based rather than through a dedicated app.
Alternatives
For a different email-marketing option, compare Email Marketing Software. If AI-assisted newsletter work is the priority, browse AI Newsletter Generators or AI Email Marketing Software. Nonprofits can also compare services in Nonprofit Email Marketing Software.
Audienceful is another freemium web and API service; its free plan supports 1,000 contacts, one team collaborator, and one automated journey. Feeder is a freemium alternative with Android, iOS, web, and browser-extension access, oriented around feeds and post history. PestoAI is a paid web, iOS, and Android alternative. DailyDraft is a freemium option from the team behind ClickFunnels. DigestFlow AI is a freemium web option with a free tier for up to three RSS feeds and three newsletters per month. Distill is a freemium web and API alternative with a Starter plan at $12 a month. E-Nuntii offers a free web plan with four newsletter slots and two topics. EmailBuilder.ai has a free Playground tier with limited emails, templates, AI calls, and sends or exports.
Verdict
Choose AWeber if your small business needs email campaigns alongside editable automation, landing pages, ecommerce tools, and broad integrations. Its combination of sales features and workflow tools is the main reason to choose it; look elsewhere if you need a branded-free free tier, several lists on the entry paid plan, or a dedicated mobile app.