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Ranked on the record · 187 apps

Best Email Marketing Tools 2026

Facts read 20 Sep 2026 – 21 Oct 2026

Email marketing tools help you create campaigns, manage audiences and send messages. This list helps buyers compare services by the capabilities and limits makers publish.

The standings: top 10

NameIn a lineRecord scorePrice fromTry it freeRuns onFacts read
01 Zoho CampaignsZoho Campaigns suits small businesses and teams that want to manage email alongside SMS or WhatsApp campaigns.9.1$4 a monthFree planAndroid, iPhone & iPad, Web, Windows14 Oct 2026
02 Mailchimp8.6$13 a monthFree planAndroid, iPhone & iPad, Web, API14 Oct 2026
03 GetResponseIt suits marketers and ecommerce businesses that want email automation, audience segmentation, landing pages, and sales tools in one platform.8.3$1,915.58 a month, billed yearlyFree planAndroid, iPhone & iPad, Web, API28 Sep 2026
04 SendPulseSendPulse suits email marketers who need automation, segmentation, and A/B testing, with a free option for lists of up to 500 subscribers.8.3$9.60 a month, billed yearlyFree planAndroid, iPhone & iPad, Web, Browser extension21 Oct 2026
05 E-goiE-goi suits marketers who need web-based automation, segmentation, landing pages, and testing.8.3$11.75 a monthFree planAndroid, iPhone & iPad, Web, Browser extension15 Oct 2026
06 KitKit suits artists, authors, bloggers, coaches, course creators, marketers, musicians, newsletter creators, podcasters, and YouTubers.8.1$33 a month, billed yearlyFree planiPhone & iPad, Web, API15 Oct 2026
07 AWeberIt suits small businesses and entrepreneurs seeking tools for email campaigns, automations, landing pages, or ecommerce communications.7.9$4.99 a monthFree planWeb, API28 Sep 2026
08 MailproIt suits web-based email campaigns needing automation, audience segmentation, and A/B testing.7.9$15 a month, billed yearlyFree planAndroid, iPhone & iPad, Web, Windows15 Oct 2026
09 MailerLiteMailerLite suits creators and businesses looking for email campaigns, automation, and audience tools, including those who want to start on a free plan.7.7$12 a monthFree planiPhone & iPad28 Sep 2026
10 Constant ContactConstant Contact suits people or teams managing email campaigns for lists of up to 500 subscribers.7.7$12 a month, billed yearlyFree trialAndroid, iPhone & iPad, Web, API21 Oct 2026

The list is ordered by newest releases first. Use the published figures and compare free plans, paid entry points, subscriber and send limits, automation, segmentation, landing pages, A/B testing and native integrations.

01

Zoho Campaigns

by Zoho Campaigns

Zoho Campaigns suits small businesses and teams that want to manage email alongside SMS or WhatsApp campaigns.

Free plan Free trial From $4 a month AndroidiPhone & iPadWebWindowsMacLinux+1
03

GetResponse

It suits marketers and ecommerce businesses that want email automation, audience segmentation, landing pages, and sales tools in one platform.

AndroidiPhone & iPadWeb+1
Record8.3 Visit
04

SendPulse

SendPulse suits email marketers who need automation, segmentation, and A/B testing, with a free option for lists of up to 500 subscribers.

AndroidiPhone & iPadWeb+2
Record8.3 Visit
05

E-goi

E-goi suits marketers who need web-based automation, segmentation, landing pages, and testing.

AndroidiPhone & iPadWeb+2
Record8.3 Visit
6
Kit

Kit suits artists, authors, bloggers, coaches, course creators, marketers, musicians, newsletter creators, podcasters, and YouTubers.

iPhone & iPadWebAPI $33 a month, billed yearly Record8.1 Visit
7
AWeber

It suits small businesses and entrepreneurs seeking tools for email campaigns, automations, landing pages, or ecommerce communications.

WebAPI $4.99 a month Record7.9 Visit
8
Mailpro

It suits web-based email campaigns needing automation, audience segmentation, and A/B testing.

AndroidiPhone & iPadWeb+4 $15 a month, billed yearly Record7.9 Visit
9
MailerLite

MailerLite suits creators and businesses looking for email campaigns, automation, and audience tools, including those who want to start on a free plan.

iPhone & iPad $12 a month Record7.7 Visit
10
Constant Contact

Constant Contact suits people or teams managing email campaigns for lists of up to 500 subscribers.

AndroidiPhone & iPadWeb+1 $12 a month, billed yearly Record7.7 Visit
11
Substack

Substack suits writers, journalists, podcasters, video creators, experts, educators, and media companies seeking publishing and audience tools.

AndroidiPhone & iPadWeb+1 $50 one-time Record7.7 Visit
12 WebAPI $9 a month Record7.6 Visit
13 AndroidiPhone & iPadWeb+1 $9 a month, billed yearly Record7.6 Visit
14
listmonk

It suits teams that can operate self-hosted infrastructure and need newsletter, subscriber, or transactional messaging controls.

WebWindowsMac+3 Free plan Record7.5 Visit
15
Sender

Sender is aimed at small and growing businesses, ecommerce brands, B2B companies, creators, and nonprofits.

WebAPI $6.30 a month, billed yearly Record7.4 Visit
16
phpList

phpList suits community groups, businesses, government departments and charities that need email campaigns and audience management.

WebLinuxAPI+1 Free plan Record7.3 Visit
17
Twilio SendGrid

SendGrid suits developers and organizations sending transactional or marketing email through APIs or SMTP.

API $19.95 a month Record7.2 Visit
18
Klaviyo

Klaviyo suits teams seeking coordinated marketing across multiple messaging channels, with segmentation, automation, and integrations.

Web Free plan Record7.1 Visit
19
ActiveCampaign

ActiveCampaign may suit teams coordinating marketing across several messaging and web channels.

AndroidiPhone & iPadWeb — Record7.1 Visit
20 WebAPI $12 a month Record7.1 Visit
21 WebAPISelf-hosted $790 one-time Record7.1 Visit
22 WebAPI $40 a year Record7.0 Visit
23 WebAPI $17 a month Record7.0 Visit
24 Web €15 a month Record6.9 Visit
25
Maropost Marketing Cloud

It suits retention and promotional teams at ecommerce and multi-brand businesses seeking lifecycle messaging.

WebAPI $29 a month, billed yearly Record6.9 Visit

Before you choose

Check free access

A free plan is available from tools on this list. A free trial is also available from tools on this list.

Compare what the free option includes with the paid starting point. Check subscriber and monthly send limits before choosing a plan.

Match the platform

Tools on this list run on the web, through an API, or as self-hosted software. Mobile and desktop options include iOS, Android and Linux.

Choose a hosted service when you want web access. Consider an API or self-hosted option when your workflow needs software control.

Compare campaign controls

Email automation can handle message sequences. Audience segmentation helps separate contacts for targeted sends.

Landing pages, A/B testing and native integrations add further campaign controls. Compare the capabilities published for the workflows you need.

Review open-source terms

Open-source code is offered by tools on this list. If you need to read or change the code, check the project licence and deployment requirements before selecting a tool.

Read limits with price

Compare the paid starting price with subscriber limits and monthly send limits. A lower starting price may not suit a larger audience or higher send volume.

Check how limits apply to your planned campaigns, automation and integrations before moving from a free option.

Questions

Can I try an email marketing tool for free?
Yes. Tools on this list offer free plans, and tools on this list offer free trials. Check the terms and limits for the option you choose.
Which platforms do these tools support?
The list includes tools that run on the web, through an API, as self-hosted software, or on iOS, Android and Linux.
What features should I compare?
Compare email automation, audience segmentation, landing pages, A/B testing and native integrations, along with subscriber and monthly send limits.
Are open-source email marketing tools included?
Yes. Open-source code is offered by tools on this list. Review the licence and deployment requirements if code access matters.
How should I compare pricing?
Look at the paid starting point alongside the free plan, subscriber limit and monthly send limit. Match those terms to your audience and sending needs.