Opal

Opal is a visual platform for enterprise marketing organizations to plan campaigns and content, linking strategic plans with work in market. Teams can connect priorities to campaigns, content, and initiatives to see how execution supports the plan. Its Gem AI answers questions about marketing work in context, drafts copy, adapts ideas for channels, translates content, and identifies brand drift.

Opal says customer data is not used to train its model, and organizations can connect a frontier LLM of their choice. Listed integrations include Jira, Adobe Workfront, Wrike, Asana, Airtable, Smartsheet, Google Forms and Sheets, Frame.io, Slack, Sprout Social, Sprinklr, and Khoros. API endpoints can connect a customer's technology stack and support custom integrations. The platform includes approval workflows, a content calendar, creative proofing, and limited guest access. Opal lists AES-256 encryption at rest, TLS 1.2+ in transit, role-based access controls, enforced two-factor authentication, and SAML single sign-on. The multi-tenant cloud platform also has a single-tenant option. Pricing is on request.

Opal brings campaign planning and content execution into a visual platform for enterprise marketing teams. Buyers should account for pricing on request and limited guest access.

Opal is intended for enterprise marketing organizations and brand builders coordinating campaigns and content. It may suit teams that need planning, approvals, proofing, and integrations with other work tools.

Opal is a visual workspace that ties marketing priorities to campaigns and content as they move toward publication. It suits enterprise brand and marketing organizations coordinating many contributors, systems, and approvals. The strongest case is for teams that need one view from strategy through delivery; smaller groups may find its sales-led purchase and external-collaboration limits restrictive.

Founded in 2011 and headquartered in Portland, Oregon, Opal is delivered through web, iOS, and an API. Its design centers on connecting planning with execution rather than offering an isolated task list.

Overview

Opal maps strategic plans to in-market campaigns, content, and initiatives, making it possible to inspect whether execution reflects stated priorities. That traceability is valuable when several functions are producing work at once, because a calendar item or campaign can be considered in the context of the larger plan. Approval workflows, creative proofing, and a content calendar cover the handoffs from idea to review and scheduling.

Guest access is limited, however. Organizations that routinely bring agencies, freelancers, clients, or other occasional participants into the workspace should confirm that the available guest model matches their process before committing.

Gem AI works against the context of a team's marketing work. It can answer questions, draft copy, reshape an idea for different channels, translate material, and spot possible brand drift. Opal says customer data is not used to train its model, and customers can connect a frontier large language model of their choice. Those controls are meaningful for brand-sensitive programs, but the selected model and its deployment still need to satisfy each organization's governance rules.

Key features

From strategy to delivery

The central planning view is useful for enterprise teams that need to explain how active campaigns support business priorities. It should reduce the gap between a strategic brief and the work appearing in market, while approval and proofing tools provide checkpoints before release. Teams seeking only lightweight social scheduling or personal task management may not benefit from this broader structure.

AI assistance

Gem's contextual answers and drafting functions can accelerate recurring editorial work, while channel adaptation and translation reduce manual reworking. Brand-drift identification adds a review signal that ordinary copy generation does not provide. The ability to choose a connected frontier model gives IT and security stakeholders more control, although it also makes model selection part of implementation planning.

Connections and extensibility

Opal lists integrations for Jira, Adobe Workfront, Wrike, Asana, Airtable, Smartsheet, Google Forms and Sheets, Frame.io, Slack, Sprout Social, Sprinklr, and Khoros. Its API endpoints are intended for connections to a customer's wider technology stack and custom integrations. This breadth favors organizations that already have established production and social systems; buyers should still verify which records synchronize and in which direction during a sales evaluation.

Enterprise controls

Opal describes an ISO 27001:2022 and ISO 27701:2019-aligned Security Management System and says it has been reviewed against a SOC 2 assessment. Listed safeguards include AES-256 encryption at rest, TLS 1.2 or newer in transit, role-based permissions, enforced two-factor authentication, and SAML single sign-on. The default deployment is multi-tenant cloud, with a single-tenant option for customers requiring dedicated isolation. US-West hosting is standard, with Frankfurt available for EU customers. Enterprise customers receive a stated 99.9% uptime commitment, with contract-specific terms negotiable, plus dedicated success and support teams and a change-management playbook.

Pricing

Opal uses custom pricing. Its Enterprise plan is sold through a demo or sales conversation, with no public price. Approval workflows, a content calendar, creative proofing, and limited guest access are identified for the plan, but seat allowances, quotas, trial duration, renewal terms, and guest thresholds are not published. This approach can suit organizations that need negotiated security, deployment, or service commitments, but it prevents a quick cost comparison and makes a sales discussion essential.

Platforms

Opal supports web and iOS access and provides an API for integration work. The combination fits distributed marketing operations that need browser access, mobile participation, and connections to existing systems. No separate desktop application is identified.

Who it's for

Opal is aimed at enterprise marketing organizations and brand builders managing coordinated campaigns, content, and initiatives. It is a strong candidate when strategic visibility, formal approvals, creative review, contextual AI, and enterprise identity controls must coexist. It is a weaker fit for small teams seeking transparent self-serve pricing or for programs whose contributors primarily need unrestricted guest participation.

Pros and cons

Pros

• Strategy and execution in one visual model: Teams can relate live campaigns and content to strategic priorities instead of tracking those layers separately.
• Marketing-specific AI: Gem combines drafting and translation with channel adaptation and brand-drift checks, and customer data is not used to train the model.
• Broad enterprise connectivity: Named integrations and API endpoints support established project, work-management, review, and social stacks.
• Serious governance options: SSO, two-factor enforcement, role controls, encryption, regional hosting, and single-tenant deployment address common enterprise requirements.

Cons

• Custom pricing only: Buyers cannot assess the Enterprise plan's cost or commercial limits without engaging sales.
• Limited guest access: External agencies and occasional reviewers may not fit smoothly into collaboration workflows.
• Enterprise-weighted scope: Smaller teams may pay for planning, governance, and integration breadth they do not need.

Alternatives

For a wider category view, compare Marketing Project Management Software and Marketing Planning Software.

• CoSchedule is the better starting point for buyers wanting a freemium option, a free plan and trial, and Android, iOS, web, or browser-extension access.
• Planable suits teams that prefer a freemium service with a free tier capped at 50 total posts and a published Basic plan.
• myProjects is an alternative for organizations seeking individually tailored workflow software.
• Adobe Workfront is worth considering when Adobe's work-management ecosystem and task automation are the priority.
• FunctionFox is an option for buyers comparing paid project software with published monthly plans and a free trial.
• Workzone fits teams evaluating structured workspaces with stated user, project, template, and storage limits.
• Kontentino is aimed at social-focused teams wanting published plans with social-profile and AI-credit allowances.
• Loomly is an alternative for social teams seeking published monthly plans, multiple calendars, and defined account and user counts.

Verdict

Choose Opal if your enterprise marketing organization needs a connected view of priorities, campaigns, content, approvals, and brand-aware AI, backed by integration and security options. Look elsewhere if transparent pricing, generous guest participation, or a lightweight self-serve workflow matters more than enterprise planning depth.