Annum
What it is
Annum is integrated marketing planning software that brings campaigns, channels, content, and online and offline tactics into a shared calendar. Its timeline or flow view can display several months week by week and expand to a year or longer. Users can record expenses for individual tactics and review budget summaries across channels while planning. Calendars of Interest include holidays, cultural observances, and consumer spending events, as well as predicted B2B and B2C email performance insights. The web app supports teams from a single marketer to enterprises with multiple business units, and collaboration with external agency partners. Managed two-way integrations run through Workato, whose connectors cover applications including Asana, Airtable, ClickUp, HubSpot, Monday, Smartsheet, Trello, Workfront, and Wrike. Setup and ongoing integration fees depend on requirements. Starter costs $99 a month when billed annually. A 14-day trial includes one calendar or plan and up to 10 seats, requires no credit card, and retains entered plans if the customer subscribes. The app is designed for laptops rather than tablets or smartphones.
For and against
For
- Shared calendar for campaigns and tactics
- Timeline can span a year or more
- Tactic expenses and channel budget summaries
- 14-day trial requires no credit card
- Exports calendar views to PDF and plans to CSV
Against
- Starter is $99 a month billed annually
- Trial is limited to one plan and 10 seats
- App is not supported on tablets or smartphones
- Managed integrations have setup and annual fees
The verdict
Annum combines multi-channel planning, calendar views, and tactic-level budgeting. Consider the laptop-only limitation, trial scope, and integration fees alongside the annual Starter price.
Who it suits
Annum suits marketers and teams planning across channels, including enterprises with multiple business units and teams working with external agencies. It is designed for laptop use, not tablets or smartphones.
Plans and prices
Starter
1 unified calendar · up to 10 seats · unlimited channels and tactics · 5-year historical archive
Read 14 Oct 2026 · annumplanning.com
Advanced
Minimum 10 paid seats · custom integrations and SSO available as add-ons · month-to-month costs 15% more
Read 14 Oct 2026 · annumplanning.com
Enterprise
Minimum 10 paid seats · Lead and Nested connected calendars · month-to-month costs 15% more
Read 14 Oct 2026 · annumplanning.com
On the record
- API availability
- GetApp lists API as a feature but shows zero user ratings for it; Annum's own integration page describes Workato-managed connections rather than a public API.getapp.com · read 14 Oct 2026
- Budgeting
- Users can enter tactic-level expenses and view budget summaries across channels while planning.annumplanning.com · read 5 Oct 2026
- Budget management
- Annum supports annual budgets plus tactic-level estimates and actuals that roll up by channel, tactic type, and month.annumplanning.com · read 14 Oct 2026
- Calendar events
- Admins can activate holiday, observance, seasonal spending, hashtag, ADL, United Nations, and email-performance calendars, or add public iCal feeds.annumplanning.com · read 14 Oct 2026
- Calendars and insights
- Calendars of Interest provide holidays, cultural observances, consumer spending events, and predicted B2B and B2C email performance insights.annumplanning.com · read 5 Oct 2026
- Cancellation limit
- Cancellation requests must arrive 30 days before the billing-cycle end, and prepaid fees are non-refundable without prorated refunds.annumplanning.com · read 14 Oct 2026
- Company funding
- Crunchbase categorizes Annum as private, pre-seed, and shows one pre-seed funding round with the amount obscured.crunchbase.com · read 14 Oct 2026
- Company legal name
- Crunchbase identifies the company as Annum LLC and lists Patty Radford Henderson as founder and CEO.crunchbase.com · read 14 Oct 2026
- Company news and programs
- LinkedIn lists participation in the UST gBETA Accelerator, Launch Minnesota Innovation Grant, U of M Discovery Launchpad Incubator, and MN Cup Semifinalist High Tech Division.linkedin.com · read 14 Oct 2026
- Documentation
- The help center provides role-specific guides for Account Owners, Admins, Contributors, and Viewers, plus instructions for budgets, channels, calendars, exports, plans, tags, and performance data.annumplanning.com · read 14 Oct 2026
- Enterprise calendars
- Enterprise plans provide Lead and Nested calendars so business-unit plans can roll up into an overarching enterprise view.annumplanning.com · read 14 Oct 2026
- Exports
- Calendar views can be exported as PDFs through the browser print function, and plans for a specified date range can be exported as CSV files.annumplanning.com · read 5 Oct 2026
- Historical archive
- Starter includes a historical plan archive reaching five years, while the product describes a perpetual calendar for reviewing past activity.annumplanning.com · read 14 Oct 2026
- Integration breadth
- The maker says Workato enables connections to more than 10,000 applications, including Asana, Airtable, ClickUp, HubSpot, Monday, Smartsheet, Trello, Workfront, and Wrike.annumplanning.com · read 14 Oct 2026
- Integration costs
- Managed integrations have a one-time setup fee and an annual fee for maintenance and allotted data usage; pricing depends on customer requirements.annumplanning.com · read 5 Oct 2026
- Integration implementation
- Integrations are offered as a managed service with a one-time setup fee plus an annual maintenance and data-usage fee.annumplanning.com · read 14 Oct 2026
- Integrations
- Annum advertises bidirectional synchronization with project-management, production, and measurement applications through Workato connectors.annumplanning.com · read 14 Oct 2026
- Intended users
- Annum says it serves teams ranging from a single marketer to larger enterprises with multiple independent business units, and supports collaboration with external agency partners.annumplanning.com · read 5 Oct 2026
