The Free plan is intended for individuals or very small teams.
Best Marketing Planning Software 2026
Campaign plans bring calendars, budgets, approvals, and reporting together, but teams may prioritize those tasks differently. Compared on campaign planning, marketing calendar, approval workflows, and budget tracking, the options can be weighed against the way you coordinate work. Airtable and ClickUp are among the products shown, alongside Wrike and monday work management. Planning reports and platform availability add other comparison points, while free-plan status and paid-from pricing help frame costs. Consider which planning steps need the most attention in your team, then use the listed features and plan details to compare how each tool may fit your process.
Wrike
AndroidiPhone & iPadWeb+3ClickUp
It suits individuals and teams organizing work with multiple task views, automation, time tracking, and integrations.
AndroidiPhone & iPadWindows+1Annum
Annum suits marketers and teams planning across channels, including enterprises with multiple business units and teams working with external agencies.
AndroidiPhone & iPadWebWorkamajig
Workamajig is aimed at creative agencies, in-house creative teams, and marketing firms that need project workflows, resource planning, time tracking, and accounting in…
WebWindowsMac+2It suits marketing teams coordinating calendars, budgets, campaigns, approvals, and planning reports.
It suits enterprise project-management, cross-functional, marketing, and agency teams managing client work.
Anaplan is presented for organizations coordinating plans across functions such as finance, sales, supply chain, HR, and retail.
Screendragon is aimed at marketers, agencies, and creative teams managing campaigns, content, and resources.
Opal is intended for enterprise marketing organizations and brand builders coordinating campaigns and content.
Marcom Manager is aimed at marketing departments coordinating campaigns, budgets, creative production, assets, and external partners.
It suits global brands and enterprise marketing teams managing complex operations, budgets, assets, workflows, and reporting.
Planful may suit finance teams coordinating financial, workforce, and operational plans or managing forecasting, consolidation, and reporting.
Uptempo is aimed at enterprise marketing teams coordinating budgets, campaign plans, and performance data.
It suits marketers wanting web-based automation, journey management, lead tools and CRM connections.
Aprimo suits teams that need to organize, find, review, and share varied digital assets.
It suits marketing teams needing shared campaign schedules, budget oversight, approvals, and planning reports.
It suits marketing teams coordinating campaigns, creative review, approvals, tasks, and resource allocation in a shared web workspace.