Best Marketing Planning Software in 2026
Updated
In short: Airtable is ranked #1 of 18 as of 4 October 2026, ahead of ClickUp and Wrike. The best-ranked option with a free plan is ClickUp. The lowest first paid tier on this page is ClickUp at $9/mo.
Coordinating campaigns, calendars and budgets calls for planning tools with different workflows and reporting options. Compared on campaign planning, marketing calendars, approval workflows and budget tracking, these entries also include details on planning reports and supported platforms. Free-plan availability and paid-from pricing provide additional context when weighing options. Airtable, ClickUp and Wrike lead the ranking, followed by monday work management, Opal, Workamajig, Adobe Workfront and Aprimo. Consider which parts of planning your team needs to coordinate, and compare the listed features with those needs, whether the priority is approvals, budget oversight or reporting.
18 marketing planning software ranked on what their makers publish — plans and prices, free tiers, platforms and the facts on their own pages.
| # | App | Score | From | Free plan | Paid from | Marketing calendar | Budget tracking | Campaign planning | Approval workflows | |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Airtable | 7.9 | $20/mo | Yes | 20 /user/mo | — | — | — | — | View |
| 2 | ClickUp | 7.9 | $9/mo | Yes | 7 /user/mo | — | — | — | — | View |
| 3 | Wrike | 7.8 | $10/mo | Yes | 10 /user/mo | — | — | — | — | View |
| 4 | monday work management | 7.7 | $9/mo | Yes | 9 /user/mo | Yes | Yes | Yes | Yes | View |
| 5 | Opal | 6.7 | — | — | — | — | — | Yes | Yes | View |
| 6 | Workamajig | 5.5 | $45/mo | No | 45 /user/mo | — | — | — | — | View |
| 7 | Adobe Workfront | 5.4 | — | No | — | — | — | — | — | View |
| 8 |  Aprimo | 5.4 | — | No | — | — | — | — | Yes | View |
| 9 | Planful | 5.4 | — | — | — | — | — | — | — | View |
| 10 |  Annum | 5.3 | $99/mo | No | — | — | — | — | — | View |
| 11 | HCL Unica Plan | 5.3 | — | — | — | Yes | Yes | Yes | Yes | View |
| 12 | Q:chi Harmoni | 5.3 | £1,150/mo | No | — | Yes | Yes | Yes | Yes | View |
| 13 |  Zoho Marketing Plus | 5.3 | $30/mo | No | — | — | — | — | — | View |
| 14 | Marmind | 5.2 | — | No | — | — | — | — | — | View |
| 15 | Brandsystems | 5.1 | — | — | — | — | — | — | Yes | View |
| 16 | Screendragon | 5.1 | — | — | — | — | — | — | — | View |
| 17 | Simple Admation | 5.0 | — | No | — | — | — | Yes | Yes | View |
| 18 |  Uptempo | 4.8 | — | No | — | — | — | — | — | View |
Is your app on this list?
Numbered spots on this list can be sponsored. They are labelled, and the editorial order and scores never change for payment.
Questions about this list
Which marketing planning software is ranked first on Samsung Mobile US Press?
Airtable is ranked #1 of 18 with a score of 7.9. ClickUp is second and Wrike third.
How many of these have a free plan?
4 of the 18 on this page publish a free plan on their own pricing pages.
Which is the cheapest paid option?
On this page, ClickUp has the lowest first paid tier we found: $9/mo.
How is this list ranked?
Ranked mobile-first: a phone app alongside the web or desktop product, a free tier and the depth of its documentation. Paid placements never change a rank.