Airtable

Airtable is a cloud platform teams can use to organize relational data and build governed workflows. It brings together databases, interfaces, views, reporting, automations, governance and security controls, with Airtable AI. Teams can use it to build custom business apps without code and deploy AI agents inside those apps. Listed integrations include Slack, Google Drive, Salesforce, Jira and Zendesk; native integrations include email, Dropbox, Box, Gmail, Google Drive and Typeform. Security controls include customizable collaborator permissions, restricted share links, record-level revision history and two-factor authentication. Airtable lists compliance coverage or certification information for SOC 2 Type 2, ISO/IEC 27001:2022, ISO/IEC 27701:2019, HIPAA and TX-RAMP Level 2, and says its privacy program is designed for GDPR, UK GDPR and CCPA/CPRA compliance. Apps are available for web, macOS, Windows, iOS and Android, as well as through an API and extension. The Free plan includes 1,000 records per base and is intended for individuals or very small teams. Team costs $20 a month billed annually; a 14-day trial is listed.

Airtable brings data organization, app building and workflow automation into one cloud platform. Check the Free plan's record and collaborator limits, or consider Team at $20 a month billed annually.

The Free plan is intended for individuals or very small teams. Team is aimed at teams building apps for shared workflows.

Overview

Airtable is a cloud platform for structuring relational data and building apps and workflows around it. It suits teams that need a configurable shared system, especially those ready to build their own business apps without code. The trade-off is capacity: the Free plan's record, API and collaborator caps make it better for small-scale use than a growing shared operation.

Founded in 2012 and headquartered in San Francisco, Airtable says 500,000 companies build with the platform, alongside 50M+ apps and agents, 90% of the Fortune 100 and 10M active users.

Key features

Data, interfaces and workflows

Airtable combines relational databases with interfaces, views and reporting, so teams can organize information and shape it into tools for shared work. Automations support repeatable workflows; the value is bringing data, apps and process coordination into one cloud platform, though the Free plan's small quotas can constrain more demanding use.

AI and integrations

Teams can build custom business apps with AI without code and deploy AI agents inside those apps. Airtable lists integrations for Slack, Google Drive, Salesforce, Jira and Zendesk. Native integrations are available on Free, Team, Business and Enterprise Scale, including Slack, email, Dropbox, Box, Gmail, Google Drive and Typeform.

Permissions and security

Customizable collaborator permissions, password-protected or email-domain-restricted share links, record-level revision history and two-factor authentication give teams practical controls over access and changes. Airtable states it has SOC 2 Type 2, ISO/IEC 27001:2022, ISO/IEC 27701:2019, HIPAA and TX-RAMP Level 2 coverage or certification information, and says its privacy program is designed for GDPR, UK GDPR and CCPA/CPRA compliance.

Pricing

Airtable is freemium, with a 14-day free trial. Paid prices below are per user per month, billed annually.

• Free — free: 1,000 records per base, 1,000 API calls per workspace per month, 1 GB attachments per base, two weeks of revision history and 75 automations per base. It is intended for individuals or very small teams. Unlimited read-only collaborators help with sharing, but active collaboration is limited to five Editor or Creator collaborators and 50 Commenters.
• Team — $20 a month (billed annually): 50,000 records per base, 100,000 API calls per workspace per month, 20 GB attachments per base and one year of revision and snapshot history. This fits teams building apps for shared workflows; the per-user annual price and finite API allowance matter as membership or integration use grows.
• Business — $45 a month (billed annually): 125,000 records per base, unlimited API calls per workspace per month, 100 GB attachments per base and one year of revision and snapshot history. It is the stronger fit for larger data and API demands, at more than twice Team's listed monthly price.
• Enterprise Scale — custom pricing: scalable app building plus governance and administration. It is aimed at organizations needing scale and administrative controls rather than a published per-user price.

The Free plan's 1,000-record and 1,000-call monthly ceilings are meaningful constraints, not just a smaller starting point; Team raises both substantially but still caps API calls, while Business removes that API ceiling. Native integrations span all four plans.

Platforms

Airtable is available on web, macOS, Windows, iOS and Android, as well as through an API and extension. The macOS app requires macOS 12 or later; Windows requires Windows 10 64-bit or later; iOS requires iOS 16 or later; Android requires Android 7 or later.

Who it's for

Airtable is a strong choice for teams that want relational data, custom interfaces and workflow automation in a configurable cloud system, particularly when they can make use of AI app building or need granular sharing controls. Individuals and very small teams can start free, but should watch the record, automation and collaboration caps. Teams with heavier data or API needs should compare Team and Business against their expected usage. It is less suitable for buyers seeking an uncapped free workspace or a fixed Enterprise Scale price.

Pros and cons

• Pro: Relational data, interfaces, reporting and automations share one platform, which supports building apps around team workflows rather than managing separate tools for each step.
• Pro: Custom collaborator permissions, restricted share links, revision history and two-factor authentication provide concrete access and change controls.
• Pro: AI app building and agent deployment extend the platform beyond data organization to custom business tools.
• Con: Free is tightly capped at 1,000 records per base, 1,000 API calls per workspace each month and 75 automations per base.
• Con: Free allows only five Editor or Creator collaborators, limiting it as a shared working space even though read-only collaborators are unlimited.
• Con: Team's 100,000 monthly API calls may not suit heavier integrations, while Business costs $45 a month billed annually.

Alternatives

For other software choices, see Marketing Planning Software, No-Code Database Software and Game Project Management Software.

• ClickUp is worth considering if unlimited tasks and unlimited free-plan members matter more than Airtable's relational app-building focus; its Free Forever plan includes 60MB storage and one form.
• Wrike may suit teams prioritizing unlimited users on a free plan, which includes 2 GB storage per account and 200 active tasks.
• monday work management is an alternative for teams whose needs fit its free allowance of two seats, three boards and three Docs.
• Opal is another paid option available on web and iOS.
• Planful offers paid subscriptions tailored to company size, user count and selected modules.
• Workamajig is a paid web option with an In-house 10+ plan at $49 a month and a month free with annual payment.
• Adobe Workfront is a paid alternative with essential work management and collaboration features, task automations, real-time insights, AI tools and resource management.
• Aprimo is a paid alternative offering digital asset management, search and metadata management, and asset organization, retrieval and sharing.

Verdict

Choose Airtable if your team wants to turn relational data into custom apps and governed workflows without code, and can size a paid plan to its record and API needs. Its strongest case is the combination of flexible app building, automations and access controls; look elsewhere if low-cost, high-volume collaboration is the priority, since Free has tight caps and Business is a substantial annual commitment.