Loomly
Loomly · Milan, Italy · founded 2015
What it is
Loomly is a social media management platform for publishing and coordinating activity across Instagram, LinkedIn, Facebook, TikTok, YouTube, Threads, Google Business Profile, Pinterest and Snapchat. It runs on the web, iOS and Android. The service includes a social inbox, approval workflows and advanced analytics, covering conversation handling, content review and performance tracking. The Starter plan allows 12 social accounts, three users and unlimited calendars; it costs $65 a month, billed monthly. Beyond costs $332 a month, billed monthly, and includes 60 social accounts, unlimited users and calendars. Loomly also lists a starting price of 49 USD per month when billed annually, and offers a 7-day trial. There is no free plan. The maker was founded in 2015. Team size and account limits vary by plan, while the inbox and approval workflow support shared social media work.
For and against
For
- Supports nine listed social networks.
- Social inbox centralizes conversations.
- Approval workflows support content review.
- Advanced analytics are included.
- Trial lasts 7 days.
Against
- No free plan is available.
- Starter allows 12 social accounts and three users.
- Starter costs $65 a month, billed monthly.
The verdict
Loomly combines social account management, review workflows, an inbox and analytics. Check the plan's account and user limits alongside the monthly or annual billing option before choosing.
Who it suits
Loomly suits social media managers and teams coordinating accounts across its supported networks. Teams can choose a plan based on the number of social accounts and users they need.
Plans and prices
Starter
12 social accounts · 3 users · unlimited calendars · limited monthly AI usage
Read 15 Oct 2026 · loomly.com
Beyond
60 social accounts · unlimited users · unlimited calendars · extended monthly AI usage
Read 15 Oct 2026 · loomly.com
Starter (annual billing)
12 social accounts · 3 users · unlimited calendars · limited monthly AI usage
Read 15 Oct 2026 · loomly.com
Beyond (annual billing)
60 social accounts · unlimited users · unlimited calendars · extended monthly AI usage
Read 15 Oct 2026 · loomly.com
Enterprise
61+ social accounts · unlimited users · unlimited calendars · priority support
Read 15 Oct 2026 · loomly.com
On the record
- AI functions
- The current plans include an AI Assistant, post generation, AI captions, social listening, AI replies and AI analytics, with usage limits varying by plan.loomly.com · read 15 Oct 2026
- Analytics and reporting
- The product provides audience and account insights, post-performance tracking, scheduled reports, PDF or CSV exports and link-click tracking.loomly.com · read 15 Oct 2026
- Analytics level
- advancedloomly.com · read 20 Sep 2026
- API availability
- An independent API directory reports that Loomly publishes no public product API reference or machine-readable specification; its programmable product surface is partner-gated through Zapier, while a read-only status API is public.apis.io · read 15 Oct 2026
- Approval workflow
- Yesloomly.com · read 20 Sep 2026
- Approval workflows
- Teams can define roles and permissions, comment in real time, use custom approval workflows, and retain post version history.loomly.com · read 15 Oct 2026
- Authentication security
- Two-factor authentication is included, and Beyond adds enforcement of two-factor authentication at calendar level.loomly.com · read 15 Oct 2026
- Campaign management
- Campaign tools include list and calendar views, labels, UTM parameters, hashtag management, templates and advanced analytics.loomly.com · read 15 Oct 2026
- Company founding and scale
- Loomly says it was founded in 2015, has more than 15 employees and serves over 50,000 customers.loomly.com · read 15 Oct 2026
- Company headquarters listing
- G2 lists Loomly's headquarters location as Los Angeles, California.g2.com · read 15 Oct 2026
- Creative integrations
- Content creation integrations include Canva export, Google Drive uploads, Giphy and Unsplash.loomly.com · read 15 Oct 2026
- Current legal operator
- The pricing page identifies Bending Spoons Operations S.p.A. as the company behind the service, with a registered Milan, Italy address.loomly.com · read 15 Oct 2026
- Custom channels
- Each calendar can have one custom channel for unsupported social, online or offline outlets, but publishing there requires a reminder and manual posting.loomly.zendesk.com · read 15 Oct 2026
- Documentation depth
- The Help Center is organized into new features, billing, channels, onboarding, calendar and creation, analytics, troubleshooting, collaboration, and engagement categories.loomly.zendesk.com · read 15 Oct 2026
- License
- The terms grant only a limited, non-exclusive, non-transferable and revocable right to use the service and prohibit copying, reverse engineering or redistribution, indicating proprietary software.loomly.com · read 15 Oct 2026
- Limit: analytics depth
- TrustRadius synthesis says some users want more comprehensive analytics and reports inefficiencies or technical issues during post creation.trustradius.com · read 15 Oct 2026
- Limit: media processing
- TrustRadius synthesis records complaints about blurry image uploads and slow video processing.trustradius.com · read 15 Oct 2026
- Limit: mobile reliability
- Google Play reviewers report that the mobile app is glitchy, difficult to use and less capable than the web version, including connection and editing problems.play.google.com · read 15 Oct 2026
