Brand24
by Brand24Brand24 suits businesses, marketers, agencies, and startups that need to monitor online discussion and report on trends.
Free trial From $249 a month, billed yearly AndroidiPhone & iPadWebWindowsMacAPI
Best Social Monitoring 2026
Facts read 19 Sep 2026 – 21 Oct 2026
Social monitoring tools help you follow conversations across social networks and the web. Use this list to compare alert channels, sentiment analysis, competitor tracking and access to past mentions.
The standings: top 10
| Name | In a line | Record score | Price from | Try it free | Runs on | Facts read |
|---|---|---|---|---|---|---|
| 01 Brand24 | Brand24 suits businesses, marketers, agencies, and startups that need to monitor online discussion and report on trends. | 5.7 | $249 a month, billed yearly | Free trial | Android, iPhone & iPad, Web, Windows | 28 Sep 2026 |
| 02 KWatch.io | KWatch.io may suit teams tracking sales signals, customer feedback, competitor activity, market intelligence, support issues, or campaign impact. | 5.2 | $19 a month | Free plan | Web, API | 15 Oct 2026 |
| 03 Sprout Social | Sprout Social suits teams organizing social accounts and coordinating posts, replies, and approvals. | 5.2 | $79 a month, billed yearly | Free trial | Android, iPhone & iPad | 27 Sep 2026 |
| 04 Syften | 4.9 | $29.95 a month | Free trial | Web, API | 4 Oct 2026 | |
| 05 BrandMentions | BrandMentions suits businesses and agencies that want to monitor brand visibility, sentiment, and mentions across web and social sources. | 4.8 | $99 a month, billed yearly | Free trial | Web | 28 Sep 2026 |
| 06 Mentionlytics | Mentionlytics suits small businesses, startups, agencies, enterprises, public personas, politicians, nonprofits, and other organizations monitoring online discussion. | 4.8 | $49 a month, billed yearly | Free trial | Web, API | 28 Sep 2026 |
| 07 Oktopost | Oktopost suits B2B marketing teams that need social publishing, employee advocacy, and analytics tied to business metrics. | 4.7 | $499 a month, billed yearly | — | Android, iPhone & iPad, Web, API | 21 Oct 2026 |
| 08 Awario | Awario may suit businesses or teams that need to follow mentions across social channels, news, and the wider web. | 4.6 | $29 a month, billed yearly | Free trial | Web | 28 Sep 2026 |
| 09 Hootsuite | It suits individuals and teams managing multiple social channels from a shared web dashboard. | 4.6 | $99 a month, billed yearly | Free trial | Web | 27 Sep 2026 |
| 10 Harken | Harken suits indie founders, open-source maintainers, and privacy-conscious teams who want to monitor online mentions in a self-hosted setup. | 4.5 | Free plan | Free plan | Web, Self-hosted | 7 Oct 2026 |
Compare free plans, paid starting prices and trial options, then check platform support for web, API, iOS, Android, self-hosted and Windows. The page follows its current list order; no ranking basis is published.
02
KWatch.io
KWatch.io may suit teams tracking sales signals, customer feedback, competitor activity, market intelligence, support issues, or campaign impact.
WebAPI Record5.2 Visit
03
Sprout Social
Sprout Social suits teams organizing social accounts and coordinating posts, replies, and approvals.
AndroidiPhone & iPad Record5.2 Visit
04
Syften
WebAPI Record4.9 Visit
05
BrandMentions
BrandMentions suits businesses and agencies that want to monitor brand visibility, sentiment, and mentions across web and social sources.
Web Record4.8 Visit
6
Mentionlytics
WebAPI $49 a month, billed yearly Record4.8 Visit Mentionlytics suits small businesses, startups, agencies, enterprises, public personas, politicians, nonprofits, and other organizations monitoring online discussion.
7
Oktopost
AndroidiPhone & iPadWeb+1 $499 a month, billed yearly Record4.7 Visit Oktopost suits B2B marketing teams that need social publishing, employee advocacy, and analytics tied to business metrics.
8
Awario
Web $29 a month, billed yearly Record4.6 Visit Awario may suit businesses or teams that need to follow mentions across social channels, news, and the wider web.
9
Hootsuite
Web $99 a month, billed yearly Record4.6 Visit It suits individuals and teams managing multiple social channels from a shared web dashboard.
10
Harken
WebSelf-hosted Free plan Record4.5 Visit Harken suits indie founders, open-source maintainers, and privacy-conscious teams who want to monitor online mentions in a self-hosted setup.
12
Synthesio
WebAPI $1,200 a month Record4.2 Visit It suits brands, agencies, and business teams seeking consumer insights from broad online and client-owned data sources.
13
OpenMagpie
Self-hosted Free plan Record4.0 Visit It suits people who want to monitor online discussions against natural-language criteria and can self-host software.
15
Onclusive Social
Web — Record3.7 Visit Onclusive Social suits marketing, PR, and communications teams that monitor brand conversations and need sentiment, crisis, competitor, or influencer insights.
17
Sprinklr Social Listening
WebAPI — Record3.7 Visit Sprinklr Social Listening suits organizations tracking brand conversations, social performance, or emerging crises across multiple channels.
Before you choose
Check the way you can start
A free plan is available from tools on this list, and a free trial is available from tools on this list. Compare the free-plan limits and trial terms shown for the product you are considering.
Paid pricing can be listed as a starting amount or as pricing on request. Free Social Listening lists a paid plan from $49 per month, while Brandwatch Benchmark, Keyhole, Meltwater Social Media Monitoring and Octolens list pricing on request.
Match the platforms you use
Tools on this list run on the web, through an API, on iOS or Android, in a self-hosted setup, or on Windows. Pick the access method that fits your workflow and deployment needs.
An API can support connections to other software. Self-hosted deployment can keep the monitoring setup under your control.
Compare what gets monitored
Use the comparison fields for social networks monitored and web monitoring to check whether a tool covers the places you need to follow.
Historical data access shows whether past mentions are part of the comparison. Alert channels indicate how a tool can notify you when activity changes.
Review analysis features
Sentiment analysis can help sort mentions by tone. Competitor tracking can help you follow other brands or products beside your own.
Check how the listing describes these fields before choosing a tool, since the comparison records what the makers publish.
Questions
Do social monitoring tools offer a free plan?
A free plan is offered by items on this list. Free Social Listening and Harken are listed with free plans.
Can I try a social monitoring tool before paying?
A free trial is offered by items on this list. Keyhole lists a 14-day trial.
Which platforms can these tools run on?
The list includes tools that run on the web, API, iOS, Android, self-hosted setups and Windows.
What features can I compare?
Compare free plan, paid starting price, social networks monitored, web monitoring, historical data access, alert channels, sentiment analysis and competitor tracking.
What if pricing is not shown?
Some listings state that pricing is on request. Brandwatch Benchmark, Keyhole, Meltwater Social Media Monitoring and Octolens use that note.
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