- Home
- Social Media Management Tools
- Sprout Social
Sprout Social
Sprout Social · Chicago, Illinois, United States · founded 2010
What it is
Sprout Social is a paid social media management platform from Sprout Social, Inc., founded in 2010 and headquartered in Chicago. It brings social activity into a consolidated inbox and includes collaboration and approval workflows. Supported networks are X, Facebook, TikTok, LinkedIn, Instagram, Pinterest, YouTube, Bluesky, Threads, and WhatsApp. Essentials and Standard include five social profiles per seat; Professional and Advanced include unlimited profiles. Analytics provide profile-level and post-level performance reporting, while AI features assist with replying and posting and include Trellis agent capabilities. Premium Analytics and Listening are add-ons for Standard and higher plans. Annual-billed pricing is $79 per seat per month for Essentials, $199 for Standard, $299 for Professional, and $399 for Advanced. Essentials is also available for $99 per seat per month when billed monthly. A 30-day trial is offered, but there is no free plan. iOS and Android apps are included. Advanced adds Sprout API and Helpdesk integrations, while Enterprise has tailored plans, dedicated SSO setup, and priority support.
For and against
For
- Supports ten listed social networks
- Consolidated inbox and approval workflows
- Profile-level and post-level analytics
- iOS and Android apps included
- 30-day trial available
Against
- No free plan
- Essentials and Standard limit profiles to five per seat
- Listening and Premium Analytics are add-ons
The verdict
Sprout Social brings account management, collaboration, and performance reporting together across its supported networks. Consider the per-seat plan costs and whether the five-profile limit or analytics add-ons fit your needs.
Who it suits
Sprout Social suits teams organizing social accounts and coordinating posts, replies, and approvals. Its plan options range from five profiles per seat to unlimited profiles, with add-ons for higher-tier analytics and listening.
Plans and prices
Essentials
5 social profiles · 100 monthly AI agent credits per seat
Read 27 Sep 2026 · sproutsocial.com
Standard
5 social profiles · 100 monthly AI agent credits per seat · 10 brand keywords per group
Read 27 Sep 2026 · sproutsocial.com
Professional
Unlimited social profiles · 100 monthly AI agent credits per seat · 10 brand keywords per group
Read 27 Sep 2026 · sproutsocial.com
Advanced
Unlimited social profiles · 100 monthly AI agent credits per seat · 20 brand keywords per group
Read 27 Sep 2026 · sproutsocial.com
Enterprise
White-glove onboarding and implementation · Tailored plan · Dedicated SSO setup service · Priority customer support
Read 27 Sep 2026 · sproutsocial.com
Essentials Monthly
Read 27 Sep 2026 · sproutsocial.com
On the record
- Admin controls
- Enterprise includes dedicated SSO setup service and priority supportsproutsocial.com · read 27 Sep 2026
- AI features
- AI assists with replying, posting and Trellis agent capabilitiessproutsocial.com · read 27 Sep 2026
- Analytics features
- Analytics support profile-level and post-level performance reportingsproutsocial.com · read 27 Sep 2026
- Analytics level
- basicsproutsocial.com · read 20 Sep 2026
- Annual billing
- The pricing page states annual billingsproutsocial.com · read 27 Sep 2026
- Approval workflow
- Yessproutsocial.com · read 20 Sep 2026
- Company identity
- The site identifies the company as Sprout Social, Inc.sproutsocial.com · read 27 Sep 2026
- Customer base
- More than 30,000 brands use Sprout Socialsproutsocial.com · read 27 Sep 2026
- Creator discovery
- Influencer Marketing can search more than 10 million social profilessproutsocial.com · read 27 Sep 2026
- Free tier
- No free plan is listed; the page offers a free trialsproutsocial.com · read 27 Sep 2026
- Free trial
- 30-day trial with no credit card requiredsproutsocial.com · read 27 Sep 2026
- Influencer plan
- Influencer Marketing requires no Sprout plansproutsocial.com · read 27 Sep 2026
- Integrations
- Advanced includes the Sprout API and Helpdesk integrationssproutsocial.com · read 27 Sep 2026
- Listening availability
- Premium Analytics and Listening are add-ons available to Standard and highersproutsocial.com · read 27 Sep 2026
- Security resources
- The site provides Security and Trust Center resourcessproutsocial.com · read 27 Sep 2026
- Social accounts
- 5sproutsocial.com · read 20 Sep 2026
- Social inbox
- Yessproutsocial.com · read 20 Sep 2026
- Social profiles
- Standard and Essentials include 5 social profiles; Professional and Advanced are unlimitedsproutsocial.com · read 27 Sep 2026