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Hootsuite
Hootsuite · Vancouver, British Columbia, Canada · founded 2008
What it is
Hootsuite is a web platform for planning, scheduling, publishing, and monitoring social activity from one dashboard. It supports Facebook, Instagram, X, LinkedIn, TikTok, YouTube, Threads, WhatsApp, Pinterest, Google Business Profile, and Bluesky. Standard manages up to 10 social accounts, while Professional and Advanced manage unlimited accounts. The platform includes a social inbox and analytics covering live engagement, audience insights, sentiment tracking, and ROI analysis. AI features can generate captions and ideas, recommend posting times, summarize data, and detect trends or sentiment shifts. Hootsuite lists integrations with Salesforce, Mailchimp, HubSpot, Slack, Microsoft Teams, Monday.com, Asana, Dropbox, Zapier, and Figma. It monitors conversations across 30+ social networks, 300+ review sites, and 150+ million websites. Plans start at $99/user/mo billed annually, with a 14-day trial requiring no credit card and no automatic charge. Trial posting is limited and bulk scheduling is unavailable.
For and against
For
- Supports 11 listed social networks
- Professional and Advanced allow unlimited accounts
- Includes social inbox and standard analytics
- AI suggests captions and posting times
- Fourteen-day trial needs no credit card
Against
- No free plan
- Standard limits management to 10 social accounts
- Trial posting has daily organization limits
- Bulk scheduling is unavailable during the trial
The verdict
Hootsuite centralizes publishing, monitoring, analytics, and AI assistance across many social networks. The 14-day trial offers a way to review the workflow, while account limits and paid plans shape the choice.
Who it suits
It suits individuals and teams managing multiple social channels from a shared web dashboard. Organizations needing unlimited accounts, analytics, monitoring, or integrations can consider higher plans.
Plans and prices
Standard
10 social accounts · 1+ user
Read 27 Sep 2026 · hootsuite.com
Professional
Unlimited social accounts · 1+ user
Read 27 Sep 2026 · hootsuite.com
Advanced
Unlimited social accounts · 1+ user
Read 27 Sep 2026 · hootsuite.com
Enterprise
Unlimited social accounts · Custom users
Read 27 Sep 2026 · hootsuite.com
On the record
- AI Features
- AI generates captions and ideas, recommends posting times, summarizes data, and detects trends or sentiment shifts.hootsuite.com · read 27 Sep 2026
- Analytics Capabilities
- Analytics include live engagement analytics, audience insights, sentiment tracking, and ROI analysis.hootsuite.com · read 27 Sep 2026
- Analytics level
- standardhootsuite.com · read 20 Sep 2026
- Approval Collaboration
- Teams can coordinate campaigns, approve posts, and collaborate with approval tools.hootsuite.com · read 27 Sep 2026
- Approval workflow
- Nohootsuite.com · read 20 Sep 2026
- Billing Options
- Standard, Professional, and Advanced plans support monthly and annual billing.hootsuite.com · read 27 Sep 2026
- Company Fact
- Hootsuite Inc. holds the copyright shown on the page for 2026.hootsuite.com · read 27 Sep 2026
- Content Publishing
- Users can plan, schedule, and publish content across major social networks from one dashboard.hootsuite.com · read 27 Sep 2026
- Enterprise Security
- Enterprise includes single sign-on and custom compliance solutions.hootsuite.com · read 27 Sep 2026
- Integration Examples
- Integrations include Salesforce, Mailchimp, HubSpot, Slack, Microsoft Teams, Monday.com, Asana, Dropbox, Zapier, and Figma.hootsuite.com · read 27 Sep 2026
- Nonprofit Discount
- Discounted rates are available for nonprofits on some plans.hootsuite.com · read 27 Sep 2026
- Payment Methods
- Accepted methods include Visa, Mastercard, Discover, JCB, PayPal, credit card, check, wire, and ACH for annual Enterprise invoices.hootsuite.com · read 27 Sep 2026
- Professional Account Limit
- Manage unlimited social accounts.hootsuite.com · read 27 Sep 2026
- Social accounts
- 10hootsuite.com · read 20 Sep 2026
- Social Inbox
- A unified inbox brings messages, comments, and customer service questions into one tab.hootsuite.com · read 27 Sep 2026
- Standard Account Limit
- Manage up to 10 social media accounts from one calendar.hootsuite.com · read 27 Sep 2026
- Supported networks
- Facebook,Instagram,X,LinkedIn,TikTok,YouTube,Threads,WhatsApp,Pinterest,Google Business Profile,Blueskyhootsuite.com · read 20 Sep 2026
- Supported Reach
- Hootsuite monitors conversations across 30+ social networks, 300+ review sites, and 150+ million websites.hootsuite.com · read 27 Sep 2026
