Brand24
by Brand24Brand24 suits businesses, marketers, agencies, and startups that need to monitor online discussion and report on trends.
Free trial From $249 a month, billed yearly AndroidiPhone & iPadWebWindowsMacAPI
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Best Social Media Monitoring & Listening Software 2026
Facts read 19 Sep 2026 – 15 Oct 2026
These tools let you follow online conversations, keywords, and sentiment across channels. They can support brand, campaign and reputation work.
The standings: top 10
| Name | In a line | Record score | Price from | Try it free | Runs on | Facts read |
|---|---|---|---|---|---|---|
| 01 Brand24 | Brand24 suits businesses, marketers, agencies, and startups that need to monitor online discussion and report on trends. | 5.7 | $249 a month, billed yearly | Free trial | Android, iPhone & iPad, Web, Windows | 28 Sep 2026 |
| 02 Exolyt | 5.5 | 1,085 PLN a month, billed yearly | Free plan | Web | 15 Oct 2026 | |
| 03 KWatch.io | KWatch.io may suit teams tracking sales signals, customer feedback, competitor activity, market intelligence, support issues, or campaign impact. | 5.2 | $19 a month | Free plan | Web, API | 15 Oct 2026 |
| 04 Sprout Social | Sprout Social suits teams organizing social accounts and coordinating posts, replies, and approvals. | 5.2 | $79 a month, billed yearly | Free trial | Android, iPhone & iPad | 27 Sep 2026 |
| 05 Syften | 4.9 | $29.95 a month | Free trial | Web, API | 4 Oct 2026 | |
| 06 BrandMentions | BrandMentions suits businesses and agencies that want to monitor brand visibility, sentiment, and mentions across web and social sources. | 4.8 | $99 a month, billed yearly | Free trial | Web | 28 Sep 2026 |
| 07 Mentionlytics | Mentionlytics suits small businesses, startups, agencies, enterprises, public personas, politicians, nonprofits, and other organizations monitoring online discussion. | 4.8 | $49 a month, billed yearly | Free trial | Web, API | 28 Sep 2026 |
| 08 Awario | Awario may suit businesses or teams that need to follow mentions across social channels, news, and the wider web. | 4.6 | $29 a month, billed yearly | Free trial | Web | 28 Sep 2026 |
| 09 Harken | Harken suits indie founders, open-source maintainers, and privacy-conscious teams who want to monitor online mentions in a self-hosted setup. | 4.5 | Free plan | Free plan | Web, Self-hosted | 7 Oct 2026 |
| 10 Octolens | 4.4 | $159 a month, billed yearly | Free trial | Web, API | 3 Oct 2026 |
Use the list to compare free plans, entry-level paid prices, supported networks, keyword limits, historical coverage, live alerts, sentiment analysis, export formats, and user allowances. Then verify whether web, API, iOS, Android, self-hosted, or Windows access suits your workflow.
02
Exolyt
Web Record5.5 Visit
03
KWatch.io
KWatch.io may suit teams tracking sales signals, customer feedback, competitor activity, market intelligence, support issues, or campaign impact.
WebAPI Record5.2 Visit
04
Sprout Social
Sprout Social suits teams organizing social accounts and coordinating posts, replies, and approvals.
AndroidiPhone & iPad Record5.2 Visit
05
Syften
WebAPI Record4.9 Visit
6
BrandMentions
Web $99 a month, billed yearly Record4.8 Visit BrandMentions suits businesses and agencies that want to monitor brand visibility, sentiment, and mentions across web and social sources.
7
Mentionlytics
WebAPI $49 a month, billed yearly Record4.8 Visit Mentionlytics suits small businesses, startups, agencies, enterprises, public personas, politicians, nonprofits, and other organizations monitoring online discussion.
8
Awario
Web $29 a month, billed yearly Record4.6 Visit Awario may suit businesses or teams that need to follow mentions across social channels, news, and the wider web.
9
Harken
WebSelf-hosted Free plan Record4.5 Visit Harken suits indie founders, open-source maintainers, and privacy-conscious teams who want to monitor online mentions in a self-hosted setup.
11
Social Searcher
Web Free plan Record4.4 Visit Social Searcher suits people looking for public social posts, profiles, images, or hashtags, and organizations monitoring brand mentions.
12
Determ
AndroidiPhone & iPadWeb €99 a month Record4.3 Visit Determ may suit teams monitoring social networks and news who need sentiment analysis and alerts through several channels.
13
Meltwater Social Listening
AndroidiPhone & iPadWeb+1 — Record4.2 Visit It suits communications and marketing teams that need to monitor conversations across channels and share reporting.
14
Synthesio
WebAPI $1,200 a month Record4.2 Visit It suits brands, agencies, and business teams seeking consumer insights from broad online and client-owned data sources.
16
OpenMagpie
Self-hosted Free plan Record4.0 Visit It suits people who want to monitor online discussions against natural-language criteria and can self-host software.
19
Onclusive Social
Web — Record3.7 Visit Onclusive Social suits marketing, PR, and communications teams that monitor brand conversations and need sentiment, crisis, competitor, or influencer insights.
Before you choose
Check the access model
Some tools in this category include a free plan. Products on the list also provide free trials, with terms that differ by product.
Paid options can publish a starting price or state that pricing is available on request. Confirm the cost structure before choosing a paid tool.
Match the platform to your work
Access may be provided through a browser, API, iOS or Android app, self-hosted software, or Windows. Select the access type that fits your team and technical setup.
If you need self-hosting or API access, check the product's listed platform support before assessing other features.
Compare monitoring coverage
Use monitored keywords, supported networks and historical data to compare how a tool can track conversations over time.
Live notifications and tone analysis can help you follow fresh mentions and understand their character. Check how these capabilities are described for the plan you are considering.
Review reports and seats
Report export formats show how results can move into your existing workflow. Included users indicate how access is handled for a team.
Compare these fields with your reporting process and the number of people who need access.
Questions
Are free plans available among these tools?
Yes. Items on this list include free-plan options.
Is there a way to test a tool before subscribing?
Yes. Some listed tools provide a free trial, with duration and terms differing by product.
What access platforms are supported?
Listed access options span web, API, iOS, Android, self-hosted and Windows.
Which fields are used for comparison?
The list compares free-plan availability, starting paid price, supported networks, monitored keywords, historical data, live alerts, sentiment analysis, report export formats and included users.
Do paid tools publish prices?
Some paid entries list a starting price, while others state that pricing is available on request.
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