Best Pop-Up Builder Software in 2026
Updated
In short: ConvertFlow is ranked #1 of 29 as of 4 October 2026, ahead of Promolayer and Appocalypsis. The best-ranked option with a free plan is Promolayer. The lowest first paid tier on this page is Common Ninja Form Builder at $2/mo.
For on-site campaigns that invite visitors to respond or share details, pop-up builder software offers different ways to shape timing, audience, and format. Compare campaign formats and trigger types, then look at audience targeting, geo-targeting, and lead capture forms. A/B testing may be useful to compare campaign variations, while custom CSS, free plans, and paid-from prices provide more points to assess. The ranked entries begin with ConvertFlow, Promolayer, and OptiMonk, followed by Picreel and Claspo. Consider who should see a campaign, what action you want visitors to take, and how much control you need over its presentation.
29 pop-up builder software ranked on what their makers publish — plans and prices, free tiers, platforms and the facts on their own pages.
Recognised 40% · Phone app 26% · Documented 20% · Free plan 14% of the score
- 1 ConvertFlow No phone app RecognisedPhone appDocumentedFree plan 6.4$2.08/mo
- 2 Promolayer No phone app RecognisedPhone appDocumentedFree plan 6.4¥2,083/mo Campaign formats: lightbox, fullscreen, floating bar, slide-in, spin-to-win, image popup, teaser, in-page embedTrigger types: immediate, time elapsed, scroll depth, inactivity, exit intent, browser back, mobile swipe-back, custom JavaScript, scroll-up, tab returnAudience targeting: Yes
- 3 Appocalypsis No phone app RecognisedPhone appDocumentedFree plan 6.3Free Campaign formats: pop-ups, banners, modals, slide-ins, footer bars, top bars, inline widgets, full-page widgets, half-page widgetsTrigger types: mouse exit, page entry, inline placement, click on an elementAudience targeting: Yes
- 4 BDOW! No phone app RecognisedPhone appDocumentedFree plan 6.3$19/mo Campaign formats: pop-ups, smart bars, click triggers, social proof, inline forms, scroll boxes, welcome mats, embeds, full-page takeoversTrigger types: timed, exit intent, scroll depth, click, URL/page rules, referrer, device, page views, location, date, cookie, JavaScriptAudience targeting: Yes
- 5 Common Ninja Form Builder No phone app RecognisedPhone appDocumentedFree plan 6.3$2/mo Campaign formats: modal, banner, slide-in, fullscreen, lightboxTrigger types: page load, scroll depth, exit intent, time on page, clickAudience targeting: Yes
- 6 Icegram Engage No phone app RecognisedPhone appDocumentedFree plan 6.3$8.25/mo Campaign formats: Popup, floating action bar, toast notification, messenger, full-screen overlay, inline block, tab, sidebar, interstitial, ribbon, sticky, badgeTrigger types: Exit intent, scroll, time on page, inactivity, button or link click, after a specified number of secondsAudience targeting: Yes
- 7 OptiMonk No phone app RecognisedPhone appDocumentedFree plan 6.3$19/mo
- 8 Popup Maker No phone app RecognisedPhone appDocumentedFree plan 6.3$4.95/mo Campaign formats: popups, overlays, slide-outs, banner bars, floating stickies, notifications, loading screens, video lightboxes, tooltips, opt-in formsTrigger types: click, time delay/auto open, form submission, exit intent, mouse leave, lost browser focus, back button, link click, mobile scroll, scroll, idle timeAudience targeting: Yes
- 9 Popupsmart No phone app RecognisedPhone appDocumentedFree plan 6.3$2.71/mo
- 10 Getsitecontrol No phone app RecognisedPhone appDocumentedFree plan 6.2$19/mo
- 11 GrooveJar No phone app RecognisedPhone appDocumentedFree plan 6.1Free
- 12 Adoric No phone app RecognisedPhone appDocumentedFree plan 5.7$100/mo
- 13 Popup Builder No phone app RecognisedPhone appDocumentedFree plan 5.7$4.16/mo Campaign formats: image popup, HTML popup, Facebook popup, subscription popup, PDF popup, contact form popup, countdown popup, iframe popup, video popup, registration popup, social popup, yes/no buttons popupTrigger types: page load, CSS class, click, hover, inactivity, scroll, ad blocker, exit intent, EDD add-to-cart, WooCommerce add-to-cartAudience targeting: Yes
- 14 Smush No phone app RecognisedPhone appDocumentedFree plan 5.7 Campaign formats: pop-ups, slide-ins, embeds, widgets, after-post opt-ins, social sharing barsTrigger types: time, scroll, click, exit intent, ad-block detectionAudience targeting: Yes
- 15 Convertful No phone app RecognisedPhone appDocumentedFree plan 5.6$7/mo Campaign formats: Pop-ups, scroll boxes, floating bars, fullscreen welcome mats, inline widgets, floating buttonsTrigger types: Exit intent, time on page, element click, page scroll, inactivity time, embedded/manual displayAudience targeting: Yes
- 16 Personizely No phone app RecognisedPhone appDocumentedFree plan 5.5$39/mo Audience targeting: Yes
- 17 Wheel of Popups No phone app RecognisedPhone appDocumentedFree plan 5.5$19/mo Campaign formats: Website popups, spin-to-win wheels, landing pages, embed widgets, trade-show promotions, countdown barsTrigger types: Exit intent, time spent on page, target page URLsAudience targeting: Yes
- 18 LightPopup No phone app RecognisedPhone appDocumentedFree plan 5.4 Campaign formats: popupTrigger types: exit intent, time delay, scroll depth, click on CSS selectorAudience targeting: Yes
- 19 Hello Bar No phone app RecognisedPhone appDocumentedFree plan 5.2
- 20 Picreel No phone app RecognisedPhone appDocumentedFree plan 5.2$5.83/mo
- 21 PopupForge No phone app RecognisedPhone appDocumentedFree plan 5.2 Campaign formats: popup, modalTrigger types: immediate, timed delay, scroll threshold, exit intentAudience targeting: Yes
- 22 Claspo No phone app RecognisedPhone appDocumentedFree plan 5.1
- 23 Poptin No phone app RecognisedPhone appDocumentedFree plan 5.1
- 24 Wheelio No phone app RecognisedPhone appDocumentedFree plan 5.1 Campaign formats: gamified pop-up, wheel-of-fortune, slot machine, scratch card, pull-out tab, notification popupTrigger types: exit intent, pull-out tab, URL/link, page scroll, click, delayAudience targeting: Yes
- 25 Magento 2 Newsletter Popup No phone app RecognisedPhone appDocumentedFree plan 5.0 Campaign formats: Newsletter popupsTrigger types: Page load; timed delay; scroll percentage; exit intentAudience targeting: Yes
Is your app on this list?
Numbered spots on this list can be sponsored. They are labelled, and the editorial order and scores never change for payment.
Questions about this list
Which pop-up builder software is ranked first on Samsung Mobile US Press?
ConvertFlow is ranked #1 of 29 with a score of 6.4. Promolayer is second and Appocalypsis third.
How many of these have a free plan?
12 of the 25 on this page publish a free plan on their own pricing pages.
Which is the cheapest paid option?
On this page, Common Ninja Form Builder has the lowest first paid tier we found: $2/mo.
How is this list ranked?
Ranked mobile-first: a phone app alongside the web or desktop product, a free tier and the depth of its documentation. Paid placements never change a rank.