Promolayer

Promolayer is a self-service, no-code popup platform for ecommerce and marketing teams. It supports campaigns for sales recovery, email capture, seasonal promotions, social following, and customer notifications. Popup formats include lightboxes, fullscreen panels, slide-ins, floating bars, and spin-to-win. Triggers can respond to time on page, scroll depth, inactivity, exit gestures, and mobile back or swipe actions. Targeting can use page, traffic source, visit frequency, and visitor behavior; the platform also lists A/B testing and analytics, including connections to GA4 and other analytics tools. Integrations and installation options include Shopify, Wix, WordPress, Google Tag Manager, Mailchimp, Klaviyo, and webhooks. Shopify and Wix installs come from their app stores; other sites can use a dashboard-generated embed tag. The free plan includes 1,000 monthly impressions and branding. Paid plans start at ¥20.83 a month billed annually, and the Shopify app paid plans have a 7-day free trial; direct paid signups have no trial. Promolayer was founded in 2017 and is headquartered in Tokyo, Japan.

Promolayer provides several popup formats, audience targeting, and campaign testing for web-based marketing. Compare the free plan's impression limit and the installation-specific domain limits with your needs.

Promolayer suits ecommerce and marketing teams seeking no-code popup campaigns for lead capture, promotions, or sales recovery. It offers a free plan with a monthly impression limit and paid options with higher listed limits.

Promolayer is a no-code popup platform for ecommerce and marketing teams that need targeted on-site campaigns without building them from scratch. It is best suited to teams running promotions, lead capture, or recovery campaigns across a web store, provided their traffic fits the plan’s impression allowance. The trade-off is a free tier with limited reach and branding, plus installation-specific domain rules.

Overview

Promolayer covers common conversion and communication jobs: exit-intent sales recovery, email capture, seasonal promotions, social-follow requests, and customer notifications. Its self-service approach is aimed at marketers rather than developers, while the combination of targeting, testing, and analytics gives larger teams more control than a single static site banner.

The company was founded in 2017 and is headquartered in Tokyo, Japan. Promolayer is web-based and belongs in the broader Pop-Up Builder Software category.

Key features

The format selection is unusually broad. Campaigns can use lightboxes, fullscreen overlays, slide-ins, floating bars, spin-to-win widgets, image popups, teasers, or in-page embeds. That lets a team match the interruption to the message: a fullscreen promotion for a major sale, or an embedded and less disruptive prompt for an ongoing signup.

Display rules respond to visitor behavior. Triggers include immediate display, elapsed time, scroll depth, inactivity, exit intent, browser-back actions, mobile swipe-back gestures, scroll-up, tab return, and custom JavaScript. Targeting can use page, traffic source, visit frequency, visitor behavior, and geography. These controls are valuable when one broad popup would be too blunt, although they require deliberate campaign planning to avoid overexposure.

A/B testing and analytics support comparing variants rather than relying on guesswork. Promolayer says it connects with GA4 and other analytics tools, which is useful for teams that already report performance outside the popup dashboard. Lead-capture forms, consent checkboxes, privacy-policy links, and related compliance features support contact collection.

Shopify and Wix users install through their app stores. Other websites can use an embed tag generated in the dashboard. Named connections and installation options include Google Tag Manager, Mailchimp, Klaviyo, and webhooks. Promolayer says its delivery script loads lazily after rendering and uses minimal requests, a sensible approach for sites where campaign code must not compete with primary content. Dashboard and delivery traffic use HTTPS encryption, and collected contact data is stored on access-controlled servers.

Pricing

Promolayer uses a freemium model. The Free plan costs nothing and is described as free forever with no credit card required. It allows 1,000 monthly impressions, basic triggers and targeting, and includes Promolayer branding. That is suitable for a small site or an occasional campaign, but the cap can be reached quickly by a busy store.

Paid plans are billed annually. Basic costs ¥2,083 a month (¥25,000 per year) for 15K monthly impressions, A/B testing, and Mailchimp, Klaviyo, and webhook integration. It is the practical starting point for a small business that needs integrations and testing but has modest traffic. Standard costs ¥5,833 a month (¥70,000 per year) and raises the allowance to 100K impressions while including Basic features, making it the better fit for a growing storefront.

Professional costs ¥12,500 a month (¥150,000 per year) for 300K impressions, two workspaces, per-workspace analytics, and custom CSS and JavaScript. It suits teams managing multiple brands or requiring deeper design control. Enterprise costs ¥26,667 a month (¥320,000 per year) and provides 1M impressions, five workspaces, and live chat support. Plus costs ¥41,667 a month (¥500,000 per year), with 3M impressions per month, 15 workspaces, two-factor authentication, and priority and technical support; it is the tier for high-volume, multi-team operations.

The pricing page gives Shopify app paid plans a 7-day free trial. Direct paid signups have no trial, while the Free plan remains available without a card. Direct signup supports unlimited domains; Shopify and Wix app versions are limited to one domain per install. Those rules matter if an agency or merchant group plans to manage several sites.

Platforms

Promolayer runs on the web. Shopify and Wix have app-store installation, while other sites use the dashboard-generated embed tag. Email support is listed across plans, with live chat on Enterprise and priority and technical support on Plus. Setup, troubleshooting, and integration guidance is provided through the help center and dashboard live chat.

Who it's for

Promolayer is a strong fit for ecommerce marketers who need varied popup formats, behavior-based triggers, and measurable experiments. It also suits teams already using Shopify, Wix, Mailchimp, Klaviyo, GA4, or webhooks. Small sites should begin with Free only if 1,000 impressions and visible branding are acceptable; otherwise Basic is the more useful entry point. Businesses needing several workspaces, custom code, or substantial monthly reach should budget for Professional or above.

Pros and cons

Pros

• Many popup and embed formats support both prominent promotions and quieter messages.
• Detailed triggers, audience rules, and geo-targeting allow campaigns to reflect visitor context.
• A/B testing, analytics, and GA4 connectivity support performance-led optimization.
• Consent controls, privacy links, HTTPS, and access-controlled storage address core contact-collection concerns.
• Lazy loading and minimal-request delivery are designed to reduce page-performance impact.

Cons

• The Free plan’s 1,000-impression ceiling and included branding limit it to low-volume use.
• Annual billing applies to paid tiers, and direct paid signups do not include a trial.
• Shopify and Wix app installations are restricted to one domain per install, unlike direct signup.
• Workspaces and custom CSS or JavaScript are reserved for higher-priced tiers.

Alternatives

PopupForge is a better match if you need broad platform coverage, including mobile, desktop, API, extension, or self-hosted deployments; its Free plan is limited to one website, one modal, and 50 submissions per month.

ConvertFlow fits teams focused on funnel campaigns: its Free plan allows five campaigns and previews, while integrations require a paid plan.

GrooveJar is a simpler web option with a Starter tier capped at 100 impressions per month.

Appocalypsis is a free web alternative with limited functionality.

BDOW! suits users wanting free forms, social sharing, visitor targeting, and analytics on one site, with limits of 100 conversions and 500 emails per month.

Common Ninja Form Builder is the more focused choice when you need forms rather than a broad popup campaign system.

Hello Bar offers a Free Forever plan with 5,000 views and unlimited popups, making it preferable for a small site whose main need is a bar-style conversion tool.

Icegram Engage is a self-hosted and web option with a free single-site tier covering popups, action bars, toasts, messengers, and basic targeting.

Verdict

Choose Promolayer if you want a web popup system with extensive triggers, audience rules, testing, integrations, and room to scale impressions and workspaces. Look elsewhere if your budget depends on monthly billing, you need several Shopify or Wix domains under one install, or your campaigns fit a simpler free tool better.