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Picreel
What it is
Picreel is website popup software for businesses seeking to capture leads, support sales and engage visitors. Its formats include exit popups, overlays, on-site messages, nanobars, surveys and lead forms. Campaigns can respond to exit intent, scrolling, time on page or visitor behavior, and target selected pages or visitors. AI tools assist with popup design, customization and editing, and can summarize popup reports. Picreel also offers A/B testing and reporting with real-time campaign performance data. Its integrations directory lists Mailchimp, Salesforce, HubSpot, Shopify, WordPress, Zapier, webhooks and Google Analytics. The maker describes setup as copying and pasting code, without requiring HTML or CSS. A free plan is available, with up to 5,000 pageviews monthly and unlimited campaigns, domains and popups; Picreel also offers a 15-day free trial. The Business plan lists 200000 pageviews per month and five domains. Enterprise lists unlimited pageviews and domains. The maker advertises 24/7 live chat, phone and email support, with email responses guaranteed within one business day.
For and against
For
- Offers multiple popup and on-site message formats.
- Campaign triggers include visitor behavior and exit intent.
- Includes A/B testing and real-time performance reporting.
- Free plan allows unlimited campaigns, domains and popups.
- Setup is described as copy-and-paste code.
Against
- Free plan is limited to 5,000 pageviews monthly.
- Business plan lists five domains.
- Enterprise is listed at $69.99 a year.
The verdict
Picreel combines targeted popup campaigns with testing, reporting and a range of integrations. The free plan has a monthly pageview limit, while paid tiers list higher or unlimited usage allowances.
Who it suits
Picreel may suit online businesses looking to turn existing website traffic into leads, sales or subscribers. It offers targeting controls and testing tools for teams managing popup campaigns.
Plans and prices
Free
up to 5,000 pageviews/month · unlimited campaigns · unlimited domains · unlimited popups
Read 15 Oct 2026 · picreel.com
Business
200,000 pageviews/month · unlimited campaigns · unlimited users · 5 domains
Read 15 Oct 2026 · picreel.com
Enterprise
unlimited pageviews and domains · A/B testing · custom CSS · 700+ integrations
Read 15 Oct 2026 · picreel.com
On the record
- Acquisition history
- ProProfs announced its acquisition of Picreel on March 20, 2021; Picreel had previously been acquired by Growth Stack/Webfolio Management in 2016.prweb.com · read 15 Oct 2026
- AI popup customizer
- The AI customizer can read a website URL and apply its logo, colors and fonts to a popup.picreel.com · read 15 Oct 2026
- AI popup designer
- The AI designer generates a formatted popup from a natural-language goal.picreel.com · read 15 Oct 2026
- AI popup editor
- The AI editor accepts plain-language changes to popup text, dimensions, colors and call-to-action buttons.picreel.com · read 15 Oct 2026
- AI report summary
- The AI report summary identifies campaign peaks, dips and behavioral patterns when reports are opened.picreel.com · read 15 Oct 2026
- AI tools
- Its AI features include popup design, customization and editing, plus summaries of popup reports.picreel.com · read 4 Oct 2026
- Analytics and testing
- Picreel provides live campaign statistics, reporting and A/B testing for popup performance.picreel.com · read 15 Oct 2026
- Company founding
- Picreel was founded in 2013 by Alex Bashinsky.picreel.com · read 15 Oct 2026
- Company headquarters
- Crunchbase lists Picreel in Reno, Nevada, United States, with 11–50 employees.crunchbase.com · read 15 Oct 2026
- Company legal name
- Crunchbase identifies the legal entity as Picreel, Ltd.crunchbase.com · read 15 Oct 2026
- Documentation
- The help center contains setup guides, troubleshooting articles, FAQs and integration instructions, including a call and live-chat contact option.help.picreel.com · read 15 Oct 2026
- Enterprise security
- The Enterprise plan lists enterprise security, role-based access controls, audit-ready reporting, and full data ownership.picreel.com · read 4 Oct 2026
- Guarantee
- Picreel says customers can get their money back within the first 30 days if they do not see more sales or leads from existing traffic.picreel.com · read 4 Oct 2026
- Installation
- Deployment requires copying Picreel JavaScript into the website source, with Google Tag Manager installation also supported.help.picreel.com · read 15 Oct 2026
- Integrations
- The integration catalog lists Mailchimp, ActiveCampaign, Zapier, webhooks, WordPress, Shopify, Salesforce, HubSpot, Marketo, Google Analytics and many other services.picreel.com · read 15 Oct 2026
- Intended users
- The maker presents Picreel as a tool for online businesses seeking to convert existing website traffic into leads, sales, and subscribers.picreel.com · read 4 Oct 2026
- Limit: billing and cancellation
- GetApp summaries mention unexpected billing or data-export charges, while Trustpilot includes complaints about difficulty cancelling subscriptions.getapp.com · read 15 Oct 2026
- Limit: glitches
- Reviewers report occasional dashboard glitches, filter problems and errors that sometimes require support assistance.trustradius.com · read 15 Oct 2026
