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Icegram Engage
What it is
Icegram Engage is a WordPress plugin for creating on-site messages and campaigns intended to turn visitors into subscribers and customers. It supports 12 message styles, from popups and action bars to toast notifications, messengers, overlays, inline blocks, tabs, sidebars, interstitials, ribbons, sticky messages, and badges. Campaign targeting can use page, timing, location, device, and visitor behavior rules, with triggers such as exit intent, scrolling, inactivity, or clicks. Campaign reporting and A/B split testing help compare variants, and the product page lists more than 120 ready-to-use campaigns. Forms from services such as Mailchimp can be embedded using raw HTML; documentation also lists Contact Form 7, E-goi, shortcodes, and WPML-related multilingual messages. The free Starter plan costs nothing for one site. Max costs $99 a year for up to three sites and includes A/B testing, geographical targeting, and remote campaigns on non-WordPress sites using an embed code. Campaign data is stored in the user's WordPress database; Icegram advises obtaining subscriber consent where required. The free plugin is available from WordPress.org, while Pro and Max are installed through a ZIP upload in the WordPress dashboard.
For and against
For
- Offers 12 on-site message formats.
- Includes more than 120 ready-to-use campaigns.
- Campaign rules include location and visitor behavior.
- Max supports remote campaigns on non-WordPress sites.
Against
- Starter is limited to one site.
- Max is listed for up to three sites.
- Campaign data is stored in the user's WordPress database.
- Pro and Max require ZIP installation.
The verdict
Icegram Engage combines varied message formats with targeting, reporting, and campaign testing. The free plan covers one site, while Max adds features and wider site coverage for a yearly charge.
Who it suits
Icegram Engage suits bloggers, store owners, marketers, entrepreneurs, developers, and small businesses using WordPress to capture leads or promote campaigns. Max may also suit users who want to display campaigns on non-WordPress sites.
Plans and prices
Starter
Single site · Popups, Action Bars, Toasts, Messengers · Basic targeting rules · Two-step opt-in
Read 2 Oct 2026 · icegram.com
Max
Up to 3 sites · Everything in Pro · A/B split testing · Geographical targeting
Read 2 Oct 2026 · icegram.com
On the record
- Audience
- Icegram describes Engage as intended for bloggers, internet marketers, store owners, entrepreneurs, developers, ecommerce websites, and small businesses.icegram.com · read 2 Oct 2026
- Data and privacy
- The pricing FAQ says campaign data is stored in the user's WordPress database and that the user owns the data; it also advises obtaining subscriber consent where required.icegram.com · read 2 Oct 2026
- Installation
- The free plugin is available from WordPress.org, while Pro and Max are installed by uploading a ZIP file through the WordPress dashboard.icegram.com · read 2 Oct 2026
- Integrations
- Icegram Engage can embed forms from email services such as Mailchimp using raw HTML, and its documentation lists Contact Form 7, E-goi, shortcodes, and WPML-related multilingual messages.icegram.com · read 2 Oct 2026
- Maker history
- Icegram says its team has been in business since 1999 and launched Icegram in 2014.icegram.com · read 2 Oct 2026
- Message formats
- It supports 12 message styles, including popups, action bars, toast notifications, messengers, overlays, inline blocks, tabs, sidebars, interstitials, ribbons, sticky messages, and badges.icegram.com · read 2 Oct 2026
- Plan limits
- The Starter plan is for one site, while the pricing page lists Max for up to three sites; the FAQ says one purchase grants a license for one site and directs users with more than 20 sites to ask about agency discounts.icegram.com · read 2 Oct 2026
- Purpose
- Icegram Engage is a WordPress plugin for creating on-site messages and campaigns to turn visitors into subscribers and customers.icegram.com · read 2 Oct 2026
- Remote campaigns
- The Max plan can host campaigns on WordPress and display them on non-WordPress sites using an embed code.icegram.com · read 2 Oct 2026
- Support
- Icegram says it provides one-to-one email support to customers and phone support to Pro customers.icegram.com · read 2 Oct 2026
- Targeting
- Campaigns can be targeted using page, timing, location, device, and visitor behavior rules, including exit and scroll triggers.icegram.com · read 2 Oct 2026
- Templates
- The product page says Icegram Engage includes more than 120 ready-to-use campaigns.icegram.com · read 2 Oct 2026
- Testing and analytics
- The product offers campaign and message reporting and A/B split testing to help users compare variants and optimize conversions.icegram.com · read 2 Oct 2026
