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Popup Maker
Florida, USA
What it is
Popup Maker is a WordPress plugin for creating popups and related overlays that support email-list growth, conversion activity, and guided site interactions. Formats include slide-outs, banner bars, floating stickies, notifications, loading screens, video lightboxes, tooltips, and opt-in forms. Triggers can respond to clicks, delays, exit intent, scrolling, inactivity, link actions, browser focus changes, and other listed events. The free version includes content-based targeting, unlimited popups and themes, unlimited impressions and views, and form-plugin integration. Premium plans add advanced targeting and analytics; Pro+ adds popup-to-purchase revenue attribution, ecommerce features, and a revenue dashboard. Integrations span page builders, forms, CRMs, automation, ecommerce, membership, and learning systems, including Elementor, Gutenberg, Bricks, WooCommerce, Easy Digital Downloads, and LifterLMS. Popup Maker runs on self-hosted and web platforms. Pro costs $59.40 a year for the first year, then $99/year. Pro+ costs $149.40 a year for the first year, then $249/year.
For and against
For
- Many popup and overlay formats
- Broad trigger choices
- Content-based targeting in free version
- Multiple site-system integrations
- A/B testing and geo-targeting listed
Against
- Premium analytics require paid plans
- Some form behaviors may not work everywhere
- Paid plans renew at higher listed rates
The verdict
Popup Maker offers a wide range of popup formats, triggers, targeting, and WordPress integrations. The free plan covers core popup creation, while analytics, attribution, and advanced targeting require paid options.
Who it suits
Popup Maker suits WordPress site owners creating targeted popups, opt-in forms, and promotional overlays. It also fits teams connecting popup activity with ecommerce, CRM, form, or learning tools.
Plans and prices
Free
Unlimited popups · Unlimited impressions · Limited feature set
Read 15 Oct 2026 · wppopupmaker.com
Pro
Unlimited popups · Unlimited impressions · Advanced analytics · Advanced targeting
Read 15 Oct 2026 · wppopupmaker.com
Pro+
Everything in Pro · Revenue attribution · WooCommerce and EDD ecommerce integration · LifterLMS integration
Read 15 Oct 2026 · wppopupmaker.com
On the record
- Analytics
- Conversion analytics report popup views, interactions, conversions and revenue attribution in dashboards, with advanced reporting in paid plans.wppopupmaker.com · read 15 Oct 2026
- API
- Popup Maker exposes a public PHP form-integration API with interfaces and integration classes that third-party WordPress plugins can implement.olddocs.wppopupmaker.com · read 15 Oct 2026
- Audience
- The maker says Popup Maker is used by more than 780,000 people and businesses and positions it for subscribers, site interaction, and WordPress popup use cases.wppopupmaker.com · read 30 Sep 2026
- Changelog: August 3, 2026
- Version 1.24.0 added the free Popup Maker Debug Tools Chrome extension and hardened subscriber pagination against XSS.wordpress.org · read 15 Oct 2026
- Changelog: June 28, 2026
- Version 1.23.0 added a privacy option to disable URL tracking parameters and improved popup preview and analytics behavior.wordpress.org · read 15 Oct 2026
- Company
- Code Atlantic LLC is the company behind Popup Maker; LinkedIn lists it as a privately held software-development firm with 2–10 employees.linkedin.com · read 15 Oct 2026
- Company headquarters and founding
- LinkedIn lists headquarters in East Palatka, Florida, and a 2019 founding; Code Atlantic's own history says it was formally founded in May 2019.linkedin.com · read 15 Oct 2026
- Design controls
- The feature set supports custom size, position, animation, overlays, slide-outs, notification bars, floating stickies, loading screens, video lightboxes and tooltips.wppopupmaker.com · read 15 Oct 2026
- Documentation depth
- The documentation hub lists 63 usage articles, 47 troubleshooting articles, 50 extension articles, 15 advanced guides and dedicated developer documentation.wppopupmaker.com · read 15 Oct 2026
- Ecommerce
- WooCommerce and Easy Digital Downloads integrations support product targeting, cart recovery, discount automation and purchase attribution, with advanced functions in Pro+.wppopupmaker.com · read 15 Oct 2026
- Examples
- Named integrations include Elementor, Gutenberg, Bricks, WooCommerce, Easy Digital Downloads, and LifterLMS.wppopupmaker.com · read 30 Sep 2026
- Form compatibility limit
- Some features, such as detecting a completed form submission to close a popup, may not work with every form.wppopupmaker.com · read 30 Sep 2026
- Form integrations
- Documented integrations include Ninja Forms, Gravity Forms, Contact Form 7, WPForms, Caldera Forms, MailChimp for WordPress, Forminator, HappyForms, Bit Form, HTML Forms and Beaver Builder Forms.olddocs.wppopupmaker.com · read 15 Oct 2026
- Integrations
- The site lists integrations spanning page builders, form plugins, CRMs, automation tools, ecommerce, membership, and learning management systems.wppopupmaker.com · read 30 Sep 2026
- JavaScript extensibility
- Developers can call the PUM.open() JavaScript API, bind popup events and add custom JavaScript through WordPress hooks.wppopupmaker.com · read 15 Oct 2026
- License
- The plugin repository states GPLv2 or later, and the vendor terms apply GPL version 2 or later to the plugin and extensions unless otherwise stated.github.com · read 15 Oct 2026
- Limit: caching
- A G2 reviewer says site-cache clearing was sometimes needed before popup changes became visible.g2.com · read 15 Oct 2026
- Limit: customization depth
- Capterra reviewers ask for more styling options that do not require CSS and more customization choices.capterra.com · read 15 Oct 2026
