Mailchimp
by Mailchimp Free plan Free trial From $13 a month AndroidiPhone & iPadWebAPI
Best Marketing Automation - B2C Software 2026
Facts read 20 Sep 2026 – 14 Oct 2026
Marketing automation software helps B2C teams plan automated journeys, segment audiences and send messages across supported channels. This list helps buyers compare tools for customer outreach and ecommerce work.
The standings: top 10
| Name | In a line | Record score | Price from | Try it free | Runs on | Facts read |
|---|---|---|---|---|---|---|
| 01 Mailchimp | 6.0 | $13 a month | Free plan | Android, iPhone & iPad, Web, API | 14 Oct 2026 | |
| 02 GetResponse | It suits marketers and ecommerce businesses that want email automation, audience segmentation, landing pages, and sales tools in one platform. | 5.7 | $1,915.58 a month, billed yearly | Free plan | Android, iPhone & iPad, Web, API | 28 Sep 2026 |
| 03 OneSignal | OneSignal suits teams that need to coordinate messaging across push, email and other listed channels. | 5.5 | $19 a month | Free plan | Android, iPhone & iPad, Web, Windows | 27 Sep 2026 |
| 04 Salesforce Marketing Cloud Engagement | 4.6 | $2,000 a month, billed yearly | — | Web, API | 7 Oct 2026 | |
| 05 Braze | Braze says it serves companies from startups launching engagement programs to scaling businesses and large global enterprises. | 4.5 | — | Free trial | Android, iPhone & iPad, Web, API | 8 Oct 2026 |
| 06 ActiveCampaign | ActiveCampaign may suit teams coordinating marketing across several messaging and web channels. | 4.4 | — | Free trial | Android, iPhone & iPad, Web | 27 Sep 2026 |
| 07 Klaviyo | Klaviyo suits teams seeking coordinated marketing across multiple messaging channels, with segmentation, automation, and integrations. | 4.4 | Free plan | Free plan | Web | 27 Sep 2026 |
| 08 Attentive | It suits brands in retail, ecommerce, food and beverage, entertainment and media, travel and hospitality, or fitness and wellness. | 4.2 | — | Free trial | Web, API | 9 Oct 2026 |
| 09 Gamooga | 4.2 | — | — | Android, iPhone & iPad, Web, API | 12 Oct 2026 | |
| 10 Insider One | It is intended for marketers and customer engagement teams coordinating personalized experiences across channels. | 4.2 | — | — | Android, iPhone & iPad, Web, API | 8 Oct 2026 |
Newer releases appear before older ones, with published figures and no score. Evaluate free availability, entry-level paid costs, supported platforms, contact limits and channel coverage before deciding.
02
GetResponse
It suits marketers and ecommerce businesses that want email automation, audience segmentation, landing pages, and sales tools in one platform.
AndroidiPhone & iPadWeb+1 Record5.7 Visit
03
OneSignal
OneSignal suits teams that need to coordinate messaging across push, email and other listed channels.
AndroidiPhone & iPadWeb+2 Record5.5 Visit
04
Salesforce Marketing Cloud Engagement
WebAPI Record4.6 Visit
05
Braze
Braze says it serves companies from startups launching engagement programs to scaling businesses and large global enterprises.
AndroidiPhone & iPadWeb+1 Record4.5 Visit
6
ActiveCampaign
AndroidiPhone & iPadWeb — Record4.4 Visit ActiveCampaign may suit teams coordinating marketing across several messaging and web channels.
7
Klaviyo
Web Free plan Record4.4 Visit Klaviyo suits teams seeking coordinated marketing across multiple messaging channels, with segmentation, automation, and integrations.
8
Attentive
WebAPI — Record4.2 Visit It suits brands in retail, ecommerce, food and beverage, entertainment and media, travel and hospitality, or fitness and wellness.
10
Insider One
AndroidiPhone & iPadWeb+1 — Record4.2 Visit It is intended for marketers and customer engagement teams coordinating personalized experiences across channels.
11
Iterable
AndroidiPhone & iPadWeb+1 — Record4.2 Visit Iterable suits enterprise-scale teams that want to coordinate customer messaging and journeys across channels.
12
Optimove
AndroidiPhone & iPadWeb+1 — Record4.2 Visit Optimove is aimed at consumer brands managing customer journeys and campaigns across multiple channels.
13
WebEngage
AndroidiPhone & iPadWeb+1 — Record4.2 Visit WebEngage suits consumer businesses seeking to coordinate customer data, segmentation, analytics, personalization, and messaging across channels.
14
Customer.io
AndroidiPhone & iPadWeb $100 a month Record4.1 Visit Customer.io suits teams looking for automated email, customer journeys, lead scoring, and lead capture forms across web and mobile platforms.
Before you choose
Review plans and pricing
Check whether the product you are considering includes a free plan or offers a free trial. Review the terms for the product you are considering.
The comparison includes a paid-from field. When a price is provided only on request, ask the maker about the starting cost.
Match the platforms you use
Match the software's supported platforms to the devices, services and workflows your team needs.
Review journeys and segmentation
Automated journeys and audience segmentation are comparison fields. Look for journey controls and audience tools that fit the way you plan customer communications.
Check channels and ecommerce links
SMS marketing, ecommerce integrations and channel scope appear in the comparison. Confirm that the channels and store connections you need are covered.
Read the contact limit
Contact limit is a listed comparison field. Check how the limit fits your addressable audience and how a change in contacts could affect the plan you select.
Questions
What is B2C marketing automation software?
It is software for automated customer journeys, audience segmentation and marketing messages across supported channels.
What platforms do these tools support?
Tools in this category list support for web, API, iOS, Android, extensions and Windows.
Can I use a free plan?
Check whether the product you are considering includes a free plan. Availability depends on the product.
Are free trials available?
Check whether the product you are considering provides a free trial. Review the individual product terms.
How can I compare costs?
Use the paid-from field and check whether pricing is listed on request. Confirm current terms with the maker.
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