Best Marketing Automation - B2C Software 2026
Every product here is ranked by Samsung Mobile US Press's record score: what its maker publishes about it, where it runs (Android first), whether it is free to try, and how recently the facts were read.
GetResponse
It suits marketers and ecommerce businesses that want email automation, audience segmentation, landing pages, and sales tools in one platform.
AndroidiPhone & iPadWeb+1OneSignal
OneSignal suits teams that need to coordinate messaging across push, email and other listed channels.
AndroidiPhone & iPadWeb+2Salesforce Marketing Cloud Engagement
WebAPIActiveCampaign
ActiveCampaign may suit teams coordinating marketing across several messaging and web channels.
AndroidiPhone & iPadWebBraze says it serves companies from startups launching engagement programs to scaling businesses and large global enterprises.
Klaviyo suits teams seeking coordinated marketing across multiple messaging channels, with segmentation, automation, and integrations.
It suits organizations that want browser-based email marketing, automation, segmentation, landing pages, testing, and web push outreach.
It suits brands in retail, ecommerce, food and beverage, entertainment and media, travel and hospitality, or fitness and wellness.
Customer.io suits teams looking for automated email, customer journeys, lead scoring, and lead capture forms across web and mobile platforms.
It is intended for marketers and customer engagement teams coordinating personalized experiences across channels.
Iterable suits enterprise-scale teams that want to coordinate customer messaging and journeys across channels.
Optimove is aimed at consumer brands managing customer journeys and campaigns across multiple channels.
WebEngage suits consumer businesses seeking to coordinate customer data, segmentation, analytics, personalization, and messaging across channels.