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Attentive
Hoboken, New Jersey, United States
What it is
Attentive is a paid messaging platform for brands managing customer relationships and ecommerce communications. It combines SMS, email, RCS, and push messaging, using browsing activity, cart events, purchases, preferences, and engagement to shape recipients, content, and timing. Businesses can use two-tap sign-up, audience segmentation, workflow automation, inbound messaging, MMS, and campaign or segment reporting with A/B testing frameworks. Attentive Concierge combines AI with live agents and can route complex questions to an in-house team. AI tools support message and subject-line generation, automated retargeting, cross-channel journeys, send-time optimization, segmentation, and subscriber identification. The service lists more than 100 pre-built integrations and flexible APIs for ecommerce, loyalty, customer data, and customer experience tools. It is available through web and API access. Plans are paid with pricing on request, and a free trial is available without a stated duration.
For and against
For
- Combines SMS, email, RCS, and push messaging
- Uses behavioral data for message personalization
- Includes AI and live-agent customer support
- Offers A/B testing and campaign analytics
- Lists 100+ integrations and flexible APIs
Against
- No free plan
- Pricing is provided on request
- Some plans base pricing on volume and usage
The verdict
Attentive brings multi-channel messaging, personalization, support, and analytics into one platform for brands. Its paid plans and usage-based pricing require a quote, while a free trial provides a way to evaluate the service.
Who it suits
It suits brands in retail, ecommerce, food and beverage, entertainment and media, travel and hospitality, or fitness and wellness. Teams needing coordinated messaging, personalization, and CRM integrations may find its features relevant.
Plans and prices
AI Essentials
AI tools for generating messages and subject lines · Automated retargeting
Read 9 Oct 2026 · attentive.com
AI Grow
Automated sign-up units · Personalized landing pages
Read 9 Oct 2026 · attentive.com
AI Journeys
Personalized welcome and abandonment messages · Automated cross-channel journeys
Read 9 Oct 2026 · attentive.com
AI Pro
Predictive AI for send-time optimization, audience segmentation, and subscriber identification
Read 9 Oct 2026 · attentive.com
Full platform package
SMS, MMS, RCS, email, and push · Complete AI suite · Dedicated customer success manager · Full-service onboarding
Read 9 Oct 2026 · attentive.com
SMS, email, RCS, & push
Price based on subscriber list size, messages sent, channels, and AI tools
Read 9 Oct 2026 · attentive.com
Text
Price based on subscriber list size and messages sent · SMS, MMS, and RCS
Read 9 Oct 2026 · attentive.com
Text & email
Price based on subscriber list size and messages sent · SMS and email
Read 9 Oct 2026 · attentive.com
On the record
- AI and support
- Attentive Concierge combines AI and live agents for personalized support and can route complex questions to a business's in-house team.attentive.com · read 9 Oct 2026
- Analytics and testing
- The platform includes A/B testing frameworks and campaign and segment reporting and analytics.attentive.com · read 9 Oct 2026
- Channels
- The platform offers SMS, email, RCS, and push messaging that can work together across channels.attentive.com · read 9 Oct 2026
- Integrations
- Attentive says it offers 100+ pre-built integrations and flexible APIs, including connections for ecommerce, loyalty, customer data, and customer experience tools.attentive.com · read 9 Oct 2026
- Intended customers
- The site presents Attentive as a messaging platform for brands and highlights solutions for retail and ecommerce, food and beverage, entertainment and media, travel and hospitality, and fitness and wellness.attentive.com · read 9 Oct 2026
- Personalization
- Attentive uses browsing, cart activity, purchases, preferences, and engagement to inform message recipients, content, and timing.attentive.com · read 9 Oct 2026
- Pricing model
- Pricing is tailored to message volume, subscriber list size, channels, and selected AI products; the page says usage-based pricing has no credit system.attentive.com · read 9 Oct 2026
- Security and compliance
- Attentive's security status page lists CCPA, GDPR, and SOC 2 compliance areas and identifies a SOC 2 Type 2 report available by request.security.attentive.com · read 9 Oct 2026
- Security controls
- The security status page lists product security features including multi-factor authentication and SSO support, and data security topics including access monitoring and encryption at rest.security.attentive.com · read 9 Oct 2026
- Sign-up
- The platform includes patented two-tap sign-up.attentive.com · read 9 Oct 2026
- Support
- All plans include strategic planning, onboarding and deliverability support, a dedicated support team, and 24/5 service.attentive.com · read 9 Oct 2026
- Trial
- Attentive says it offers free trials, but the pricing page does not state a trial duration.attentive.com · read 9 Oct 2026
- What it does
- Attentive provides businesses with two-way, real-time personalized customer communications via text messaging to help manage customer relationships and drive ecommerce revenue.security.attentive.com · read 9 Oct 2026
